Blog For Marketing By Michael Senoff

YES YOU CAN gain ownership in the business of your choice if you know what to do. This recording is with Lawrence from Company Partners based in the United Kingdom. Company Partners are specialists in matching Angel Investors and/or Venture Capitalists with businesses who want to grow or who need financing. Additionally, they offer services such as business plan development and consulting.

You will learn what an Angel Investor is, the reasons why they wish to invest in businesses and the different levels of involvement in a business that an Angel Investor may wish to have. You will also learn the importance of developing a thorough business plan, whether you are a starting a new company or you are looking to partner with an investor. You will also learn the differences in business plan formats depending upon the type of investor you are looking to partner with. Company Partners have developed a whole psychology of business plan development and Lawrence gives great examples in this interview.

Lawrence gives in-depth advice for any startup business or businesses in general, whether you are looking for investors or not. The important thing to know is at his site and other angel investing sites around the world, you can approach key business secession makers and make consulting deals. I have been to the site and was impressed with what I saw. It’s free to look at all the businesses that want help. And you can be the one to help them grow by trading your marketing services for ownership in the business. This interview is definitely a “must listen” and I know you will learn a great deal. Enjoy!

For more information, go to http://www.hardtofindseminars.com/AudioclipsB.htm.

Here is an interview with Bill Bodri on a subject you will not find much information about. It’s on proven referral systems. This information if used properly will increase your business in a big way. But first, I want to tell you a little bit about Bill’s background. Bill is an expert in marketing, creativity, innovation, and peak human performance with wide international experience in a variety of fields. Bill holds a Master’s Degree in Engineering, an MBA from Cornell University, and a Master’s Degree in Clinical Nutrition.

His background before becoming a private consultant includes positions as a management for Booz Allen and Hamilton, engineer for Eastman Kodak and IBM, investment strategist for Citibank Asia, director of research for various Wall Street firms, and direct investment specialist for Hong Kong and China. Bill, now living and working between New York, Hong Kong, and Shanghai on a variety of exciting projects, has written a number of management marketing and mind training books including Kuan Tzu’s Supreme Secret for the Global CEO, How to Write a Million Dollar USP and a variety of health, peak performance and business efficiency, and mental training e-books.

In this next recording on creativity and brainstorming, you’re going to learn a lot of practical advice that you can use in your consulting business. This recording is about sixty minutes. It’s in two parts, broken down to thirty minutes each. Enjoy! You’ll learn specific techniques that get referrals fast and how to keep the coming in day after day and month after month. You’ll discover one referral strategy to quickly create a predictable stream of clients for your consulting practice without face-to-face asking. Now you can get all the referrals you can handle without the pain and humiliation of begging.

Learn how to get better quality referrals that are more hungry to do business with you. Learn how giving away gifts to get others to send clients your way. Learn how to get customers to lend you their Rolodex for the day so you can tap their network of vendors and best customers.

Enjoy control over the amount of referrals you get with one system in at the end of part two of this recording.

For more information, go to http://www.hardtofindseminars.com/Referral_Marketing_Interview.htm.

Pricing is critical. Most businesspeople know that. Your goods and services are why you’re in business to begin with, and pricing them correctly is how you’re going to stay in business. Now, even an idiot knows he’s not going to stay afloat buying eggs at a dollar each and selling them at $10 a dozen, right?

So why is it that so many smart businesspeople think they need to lower their prices in order to stay profitable?

There are a lot of myths floating around the business world about pricing, and that’s why this audio is so important. In it, you’re going to meet a strategic pricing expert named Larry who’ll show you exactly how to stay competitive by raising your prices and maintaining your profit margins.

Here are a few of the pricing issues covered in this interview
√  Three basic rules you absolutely must know if you want loyal customers paying premium prices
√  How responding with the word “so…” to shoppers will lead to a sale more often than not
√  What a “price buyer” is, how to spot one, and why you shouldn’t care about pleasing them
√  Why most people don’t really make purchases based on price, even though they think they do – and the actual reasons why they’ll break out their wallets
√  The two things that customers will do to try to beat up a sales rep on price – and the ways you can turn the table on them
√  How increasing volume actually decreases your profit margin and what you should do instead

It seems like most people price out of panic. They worry about what their competition is doing. They become intimidated by customers who say they’re only going to buy the lowest priced goods. Or, they lower their prices in hopes of making it up in volume. And as Larry explains, “business is a game of margins and not a game of volume. If you maintain margins, you’re going to be profitable.” And after you listen to this interview, you’ll know exactly how to do it.

So sit back and listen to the most effective ways to price your goods and services from someone who knows. This interview is about an hour long, and after you listen to it you’ll have a better understanding of how the game of pricing is played — and how to succeed at it. Enjoy.

For more information, go to http://www.hardtofindseminars.com/audioclips.htm#Pricing.