Blog For Marketing By Michael Senoff

It’s pure hog wash when I hear folks make excuses about how they can’t do an audio interview.

Or how there’s no experts out there willing to talk.

Or how an info product won’t sell in my market.

Or how people won’t pay hundreds of dollars for digital information.

And that’s why I am sending you this recent consultation I did with a 13 year old boy who’s actually doing something.

I think this kid will inspire you.

The title of this interview is called.

Your Strategic Action-Plan For Audio Marketing Success… Even If You Don’t Know Where To Start

http://www.hardtofindseminars.com/Stevie_Bird.htm

Stevie may only be 13, but he’s pretty far ahead of the curve.

He loves bird watching and has already decided he wants to create audio informational products on the subject. In fact, he’s already gotten off the couch, conducted his first interview and has secured a URL for his AMS work. But he isn’t sure where to take it all from there.

So in this audio, you’ll hear me guide him and his mom through the entire process, from URL-blank-page to successful AMS web presence – including tips on the kinds of experts Stevie should try to interview, what he can say to easily land them, and how he can package his audios once he’s done. You’ll also hear me give him advice on how to form the kind of joint venture deals that will instantly take his business to the next level.

You’ll Also Hear…

* The vital importance of the free-interview giveaway, and how to use it to build credibility (…and a quick email list)

* A simple “laundry-list” of ideas for joint ventures, including the best ways to approach someone with an offer they probably won’t be able to refuse

* How to get experts to reveal their best secrets in a “10-minute” interview

* 3 ways you can use audios as automatic “traffic directors” to your website – while you sit back and let them do much of the work for you

* The one most important thing you have to do with your website in order to be successful

* The top 2 reasons experts will want to do an interview with you – and how to use that to your advantage

* Surprising solutions for creating sales letters – on the cheap and easy!

The best part about audio interviews is that once you start doing more and more of them, you’ll start making friends with your experts and they’ll want to help you – and probably even work out a deal with you to offer your products to their huge list! And in this audio, you’ll hear a plan for success that will help you jump-start your AMS business – no matter where you currently are in the process.

Go to

http://www.hardtofindseminars.com/Stevie_Bird.htm

PS. If this 13 year old kid can do it, so can you.
Just get off your lower quadrant and make it happen.

Michael Senoff

About the Author

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away for free.

These interviews are designed to be superior to any lecture out there.

They’re more informative, natural and the information is more dynamic and dense.

Michael Senoff is the CEO and publisher of http://www.myfirsthmaclient.com

The world’s leading free digital consulting business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% on line around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business.

Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel: AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.  Michael may be contacted at Michael@michaelsenoff.com or at (858) 274-7851

DO YOU? DO YOU? Do you have the GUTS to forward this hard to find seminars E-Lert to your friends, family and associates?

Do you? Do you?

I’m not an animal

I’m a human being.

And I’ve got a little problem.

When I interview marketing and health experts, it’s near impossible for me to pay attention to what’s being said during the interview.

I’m much more focused on getting my questions in.

And what question I’m going to ask next.

And not screwing up or sounding stupid.

I’m sometime even worried that the interview will bomb.

And therefore, I don’t remember what the interview was even about.

I can’t enjoy it.

I’ve just go to relax.

OK . . .

Now, when I do the editing, that’s when I’m listening to the interview for the first time.

But the editing is brutal and painstaking work.

So I’m not in the “mood” to hear it then either.

And depending on what I have going on that week, I may forget to even get the interview up on the site and published.

My problem is that I may not listen to one of my interviews until years later.

And only then, do I realize what a epic interview it really is.

And I kick myself for waiting so long.

Depriving my brain of such goodness.

Such stimulating educational matter.

Matter that matters.

Matter that can be used better your matter.

You life.

And for the first time, I’ve listened to an interview I did four years ago.

It was with a direct mail marketing expert named Denny Hatch.

I think it’s one of the best interviews on the subject of direct mail you’ll ever hear.

And if you’re into direct mail, you may agree.

I’ve titled the interview . . .

Money-Making Secrets Straight from the Lips of the Legendary Direct Market Guru, Denny Hatch

You can download it now.

Go to

http://www.hardtofindseminars.com/Denny_Hatch_interview.htm

Denny Hatch is a freelance writer, designer, and consultant of direct mail/direct marketing and the author of four books on marketing and business.

Denny has analyzed thousands of direct mailings in more than 200 categories in the past 25 years.

In this interview, he shows you how your businesses can take advantage of marketing, sales, PR, and communications while avoiding the pitfalls.

What’s the cornerstone of Denny’s success?

No matter what you’re selling you’re in the business of acquiring repeat customers!

Listen as Denny reveals historic and fascinating stories about . .

* The Bazillion $ offer that still brings in subscribers

* The 4-martini lunch that launched Who’s Mailing What!

* Sensational snake oil salesmen

* How the Supreme Court kept a promotion alive

Hear Denny talk about marketers like:

* Melvin Becker

* Ed Mayers

* Ted Goldsmith

* Bob Hacke

* Melvin Powers

* Curt Strohacker

* Bill Jayme

* Gary Halbert

* Drew Kaplan

* Lea Pierce

* Jay Abraham

and others.

Lean how to…..

* Leverage competitive intelligence

* Develop breakthrough test ideas

* Identify new opportunities

* Write more compelling copy

* Get your sales letter opened and read

* Phrase powerful offers

* Pick the surefire option

* Bump your response rate

* Tell a story and connect emotionally

* Successfully negotiate rights

And much, much more!

Denny will help you understand that Direct Marketing techniques are not only relevant; they are critical and indispensable if your business hopes to stand out in this madding crowd.

Don’t miss this opportunity to learn from a master.

PS. Sound smarter, be smarter because it matters.

Go to

http://www.hardtofindseminars.com/Denny_Hatch_interview.htm

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away for free.

These interviews are designed to be superior to any lecture out there.

They’re more informative, natural and the information is more dynamic and dense.

DO YOU? DO YOU? Do you have the GUTS to forward this hard to find seminars E-Lert to your friends, family and associates?

Do you? Do you?
Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of ttp://www.myfirsthmaclient.com

The world’s leading free digital consulting business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% on line around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business.

Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel: AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.  Michael may be contacted at Michael@michaelsenoff.com or at (858) 274-7851

You know what a Tok Tok Bird is ?

It’s a crazy bed time bird that tucks my kids into bed at night.

Here’s how this bird works.

First, you tell your kids it’s time to go to sleep.

And if they don’t get into bed that the Tok Tok Bird is not going to tuck them in tonight.

The boy’s certainly don’t want this to happen.

I tell the boys they need to be covered.

And they must have their arms by their side.

Only their head is sticking out from the covers.

The Tok Tok bird takes both his left and right hand and tucks the covers under.

And while you are Tok Toking them, you’re making the Tok Tok Bird call.

This part’s important cuz if you don’t get Tuk Tuk Bird call right, they won’t laugh.

And my job is make my boys laugh before they go to sleep.

I can’t actually leave the room until I get at least one giggle or laugh out of them.

Even if I’m feeling tired.

Even if I’m not feeling funny.

I use a tone like the late Julia Child.

You can hear how she sounds on this you tube video.

http://www.youtube.com/watch?v=LWmvfUKwBrg

And so here’s what you say

Ok boys, the Tok Tok Bird is coming.

Get under the covers.

Time to go to bed.

Here he comes.

He’s coming.

And I transform myself from Dad to Tok Tok Bird.

And the Tok Tok Bird comes alive and starts going crazy like the Co Co Puffs Bird in this video below.

http://www.youtube.com/watch?v=jF3m-ZuF1lQ

The Tok Tok Bird starts Tok Toking like a rooster.

But instead of calling like a rooster . . .

Baak, Baak, Baak

The Tok Tok bird calls . . .

Tok Tok Tok Tok Tok

Took Took Took Took.

Tooook Toook

Toooook Toook Toook Took.

Took Took Tok Tok

Took Took Took Took.

Tooook Toook

Toooook Toook Toook Took.

Tooooook Took Took.

All the while you’re Tok Toking your fingers on the side of the blanket.

So it tickles.

And they start to laugh.

And they think it’s real funny.

And they’re smiling.

You’re looking like a complete idiot .

And you’re acting like one too.

And that’s OK because you can do this kind of stuff with your kids.

And I think you need to do this tonight with your kids.

Or your girlfriend, boyfriend, wife or husband.

See what happens.

Don’t be a cow.

If you worry yourself into diarrhea-mode every Sunday night because you can’t stomach the thought of going to work the next day, you’re probably a cow who wants to be a rhino.

Go to

http://www.hardtofindseminars.com/Scott_Alexander_Interview.htm

Meet Scott Alexander, author of Rhinoceros Success, a 30-year-old book that’s still going strong today.

The concept behind the book is that most people have characteristics like a “cow.”

They go through life being negative and rationalizing why they’re not successful.

Although they want to receive the good things in life, they don’t want to do anything differently to get them.

Rhinos, on the other hand, are the entrepreneurs.

They’re the ones who charge through life with ambition and thick-skins.

And in this audio, you’ll hear all the steps you can take to become a rhino, even if you’re currently the biggest cow around.

You’ll Also Learn . . .

* The real reason rhinos find themselves not giving up

* What you can do when the going gets tough to keep yourself going

* The two things you must put up with in life to be a rhino

* An “almost magic” way to get rid of the “cow tendencies”

Scott self-published his book in 1980 at the age of 23, and he says, it took him two years to get rid of the first thousand.

And he did that by giving most away for free.

But in the third year, he sold 200,000 copies.

And now, it’s up to 3 million and counting.

So in this audio, you’ll not only hear how to be a rhinoceros when it comes to business, but you’ll also get a taste of what the self-publishing industry is like as well.

http://www.hardtofindseminars.com/Scott_Alexander_Interview.htm

PS. Sweet dreams.

About the Author

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com

The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% on-line around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world. Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business .
Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel:AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.  Michael may be contacted at Michael@michaelsenoff.com or at (858) 274-7851

Michael Senoff
Founder and Executive Editor

www.hardtofindseminars.com

michael@michaelsenoff.com

858-274-7851 Office
858-274-2579 FAX
Michael Senoff
JS&M Sales & Marketing Inc.
4735 Clairemont Sq. #361
San Diego, CA 92117