Blog For Marketing By Michael Senoff

My first direct selling job was the summer of 1989.

I answered and ad in the paper that was going to show me how to
make $1000 a week.

I called and was scheduled to go to a meeting.

Only then did I realize, I would be selling kitchen cutlery.

I went with the plan because I needed money.

I had nothing better going.

I did well.

The first month I won salesman of the month.

I won a hunting knife.

I hit up all my mom’s fiends, my friends moms and so on.

I sold cutlery but was limited by my time.

I quit after that summer and never sold kitchen cutlery again.

Back then, I was just a kid looking for summer spending money.

I didn’t care about knives, cooking  or cutlery.

But now I do.

And today I own the entire set of Cutco Cutlery.

It took me 20 years to believe in this stuff.

And now for the “climax”.

I was trained that the climax of the Cutco sales presentation was
the most important part of the selling pitch.

I would pull out the steel Costco kitchen shears from my sample case.

These shears were huge heavy duty size scissors.

They could cut anything from tin cans to chicken bones to soft
tissue paper.

And for the climax of the selling pitch, I would ask my buying
prospect for a penny.

And I would ask if they drank wine.

Then I would take the penny and start to cut it around the edges.

The penny would start to curl up into a tiny little corkscrew.

And I would give the prospect the corkscrew penny to keep weather
they bought anything or not.

I would then let then know the kitchen shears were included for free
with their order.

I would then ask for the order.

PS. As I look back on this cutlery sales presentations, I would have
cut the penny first, not last.

Most people hold their best selling features until the end, when they
should be showing them first.

So remember when want something, bring out the big guns first, NOT last.

Big Gun Below . . .

I’m offering marketing consulting students a 5 year easy-pay
plan for my HMA Marketing Consulting System.

Now becoming an HMA Marketing Consultant has become possible for
just about anyone who wants to try out a new career.

For more details reply to this e-mail.

In the subject line, type in all caps HMA DETAILS . .

And I’ll send you some additional information by e-mail.
 
Here are more details on the HMA Marketing Consulting System.

http://www.hardtofindseminars.com/HMA_Details.htm

If you have not listened to these audio recording yet, make sure you do.

See link below

http://www.myfirsthmaclient.com

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com
The world’s leading free digital consulting business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% on line
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com  or at (858) 274-7851

$297 Joint Venture System For $20

This fast marketing story will help you survive in 2010.

I finally broke down and got a new TV.

I don’t watch much TV, but do enjoy good movies once in a while.

My old TV was 10 years old.

And pricing for these big digital 1080I jobs dropped so much,
I had to say YES!

So I called Jason, my cable guy to get us hooked up.

He got me in on a same day appointment.

Before I knew it, he’s at the door.

I invited him in.

And before he entered, he reached into his pocket and pulled out
two paper booties.

I watched as Jason struggled to ballance as he slipped his booties
on over his boots every time he entered our home.

And he would slip them off every time he went outside.

And on again when he came back in.

Jason did not want to track dirt into my home.

Jason was kind.

Jason was professional.

Jason got my new TV working.

And he did his job well.

All of what I would have expected from my cable guy.

But it’s the booties that I’ll remember most.

So here’s 7 booty times that’ll help you stand out from your compitition.

1) Answer your phone calls personally.
2) and e-mail within minutes not hours.
3) Keep in contact with your customers DAILY!.
4) Thank your customers and show appreciation over and over.
5) Sample your products and services for fee.
6) Offer money back for whatever reason.
7) Reverse the risk.

PS. As 2010 rolls around, doing your job is not going to be enough to survive.
It’s the booty times you do that’ll make the difference.

Go to

http://www.myfirsthmaclient.com
Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com

The world’s leading free consulting audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and advisor to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com  or at (858) 274-7851