Rand Brenner Licensing Secrets Free Interview

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http://www.hardtofindseminars.com/Rand_Brenner_Licensing.htm

Rand Brenner has over 25 years experience in launching new start-ups, financing businesses, strategic planning, and consumer products marketing. He has started, managed and sold several start-up companies in the fitness, consumer products and business-to-business industries. 

Rand Brenner had an extensive business career in the entertainment industry, where he held executive positions at Saban Entertainment and Warner Bros Consumer Products.

Mr. Brenner negotiated numerous merchandise and promotional licensing agreements, many with Fortune 1000 companies including Hewlett Packard, Kellogg’s, Bandai America, Hasbro, Quaker Oats, Pepsi, and others. Key among the entertainment properties he managed was the Mighty Morphin Power Rangers (a $3 billion worldwide retail sales licensing phenomenon),two Power Rangers Movies (produced in conjunction with 20th Century Fox Film Corporation), the Batman movie (Tim Burton/Warner Bros production generating over $500 million in merchandise revenues), the classic Looney Tunes(i.e. Bugs Bunny)and Tiny Toon Adventures (Spielberg/Warner Bros)

Here are some of the ‘inside secrets’ you’ll discover in this new interview.

√ What exactly is licensing and how to make it work for you…
√ How to protect your idea, your copyright, your patent, or your trademark…
√ How to make your idea licensable…
√ Licensing mistakes almost everybody makes, and how to avoid them…
√ How to develop a “licensing mindset”
√ Tips to make your licensing efforts profitable
√ Where the profits are turned into fortunes…
√ How to negotiating the terms of a licensing deal…
√ How to structure your licensing deal for ongoing profits.

Rand Brenner is also a public speaker and has taught classes at the university level. He is a guest lecturer at the IBI Global entrepreneurial program, a week long intensive business training for small to midsize business owners, entrepreneurs and individuals. Mr. Brenner was a guest at the Hong Kong FilmArt, where he was invited to speak on licensing at the Cross Media and Cross Business Symposium. He was also an adjunct faculty member at the University of Redlands, where he taught undergraduate classes in marketing.

Go to

http://www.hardtofindseminars.com/Rand_Brenner_Licensing.htm