Ryan Dental Lab Part Two
In the first part of my Opportunity Analysis with dental laboratory owner, Ryan, we discussed the definition of a USP and delved into what some of his own Unique Selling Propositions might be.
In this second audio with Ryan, we are joined by Ryan’s Marketing Analyst, Annie. Although Ryan retained me to create his USP, I wanted to spend some time trying to determine what some of the hidden marketing assets of his business are currently.
We discuss Ryan’s current marketing process of direct mail postcards to dentists and how the process relates to the many items covered by the HMA system. Ryan and Annie disclose the number of leads that they obtained by mailing almost two thousand postcards. Although they didn’t think so, you will hear that their results were pretty positive! Listen to my explanation of the mathematics that made them realize their true success.
Ryan, Annie, and I then examine some other possible hidden marketing assets that could get them more business and more profits:
√ Past customers and ways to reactivate them.
√ Current client retention.
√ Alliance opportunities with other businesses (hint: We found a few!).
√ Current client endorsements, recommendations, and referral programs.
√ Enhancements to their current marketing process and a little lesson on copywriting.
√ Community marketing
√ Media
Finally, I take a look at the postcard copy for my own edification.
We end the meeting with plans for our next meeting as I continue to develop Ryan’s USP. Listen to my emphasis about the important reasons to use the USP to grow his business by leaps and bounds. This audio is a great outline for USP development and getting a client excited about the infinite possibilities. Enjoy!
Go to this link below for what you get with the system, the price, offer and risk free guarantee.
http://www.hardtofindseminars.com/HMA_Details.htm
If you have not listened to these audio recording and interviews yet, make sure you do so.
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