“Shez Got The Moves”

Many people would say that horses are one of the most passionate subjects in the world. Just the way they move is breathtaking. Horses have been very important to people for hundreds of years. In earlier times, horses were the major mode of transportation as well as the most important piece of livestock that a farmer depended upon for the success of his crops.

Today, all over the world, people continue to have a passion for these beautiful animals. They are companion animals, people’s hobbies, and sometimes a major source of income in competitions such as horse racing, showing, breeding, and buying and selling.

Patricia has been involved with horses since she was a young girl. About three years ago, she wrote an ebook for stable owners with advice about how to rent out their stables easily and have greater profits. Her next step was to create a web site with content about buying and selling horses. She conducted teleseminars with experts on different equine subjects such as training, horse health, and current equine issues. Her subscribers could sign up to listen to the teleseminars and then were given the opportunity to purchase the audio and printed transcripts of the teleseminars.

Patricia had contacted me mainly because she wanted some advice about the proper pricing of her teleseminar materials. Additionally, she wanted to increase her profits for her products. I took the opportunity to tell Patricia about my new product, “How to Turn Your $28 Book into a $3,900 Information Product” and suggested that she take advantage of a free trial of it.

We went on to discuss hot topics about horses. The one that we pinpointed was the subject of selling horses. You’ll hear Patricia explain why this topic is so important, especially for horse breeders. We decided that this might be a wonderful information product for Patricia to create because buying and selling horses is a good business opportunity for people – and people are more apt to purchase information about business opportunities.

The products that Patricia currently offers on her web site are fifteen audios and their transcripts with experts on different topics. Listen as I reveal some of the strategies that I use on my own web site, www.hardtofindseminars.com, and suggest that Patricia follow a similar format. I advise Patricia to take her fifteen audios and give them away for free on her web site. Her goal should be to host the web site that has the greatest free audio content about horses on the Internet. You will hear me explain that, by doing this, she will begin to build relationships and credibility with people who come to her web site to hear her free valuable audio content. You will hear me explain my own past experiences and what led me to set up www.hardtofindseminars.com in this manner.

After she has the free audio content in place, then Patricia should create a high end product – a business opportunity so that people can learn how to make money by doing something that they enjoy. One of my ideas is for her to create an audio seminar product about buying and selling horses for profit. I suggest ideas of what the seminar could contain, how to determine which equine experts to interview, and how to obtain the topics to be discussed during the interviews themselves. We even discuss how this main product could be easily niched into other information products.

We discuss how to direct people to the high end product through the free audio content or excerpts of the main product that she would offer on her site. Other important components of her product such as bonuses and free consultations are discussed in detail.

I show Patricia some examples of how my web site works and the psychology behind how free audios can lead a customer to buying higher end products. You may wish to follow along online as I lead Patricia through some great examples of my free content and upsells that are then offered.

This is a great consultation for many reasons. The ideas that Patricia and I discuss can apply to any product and you will also have an opportunity to see exactly how I conduct my own successful site. Enjoy!

For more information, go to http://www.hardtofindseminars.com/AudioclipsB.htm.

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets. 

 Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm