Singing your way to the Bank: Marketing Advice for a Voice Coach

Rufina James knew her niche. She’s been a singer and a voice coach for most of her life. But, when a car accident caused her to lose her singing voice, she had to try a different breathing technique in order to get her voice back. It came back even stronger than before. Impressed with the technique, she’s decided to run workshops in this voice training. But, she’s not sure the best ways to market it. She’s run into a lot of skepticism when she tries to explain this new method. And, she’s not sure who her market base is or how much she should charge.

So in this interview, we’ll go over Rufina’s options. You’ll hear my thoughts on how she should market herself and her product. You’ll hear me tell her the best ways I’ve found to deal with skepticism, which — believe it or not — is to actually integrate what people want to hear into your marketing.

But, the biggest advice I give her in this interview is not to lower the price of her product in order to widen her audience because that rarely works. You’re not going to sell to everyone, and you don’t need to. Listen to this interview and you’ll find out why you only need to sell to one percent.

Now, voice training is an interesting product. It’s like preventative medicine. If people don’t need it right away, they’re not thinking about it right away. That’s why it’s always harder to sell a preventative than a solution. But, it can be done — and very lucratively too — if it’s done right. So, I give her ideas on how to:

√  Know her marketplace and ways to expand on it

√  Price her workshops and upsell her product

√  Add more benefit to her product so she can charge more

√  Use her story and expertise to sell her workshops

√  Create a website and lead people to it

I also give her advice on a photography book she wrote some time ago that she thinks may no longer be marketable. Even though the book’s been out for a while, I give her ways she can add value to it, allowing her to charge more for this existing product.

So, listen to Rufina’s story. It’s full of creative ways to market and expand on some interesting ideas.

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets. 

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http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm