Strategies that Work – Straight from the Experts An HMA Conference Call: March 2007By firstname.lastname@example.org On November 12, 2007 Under Marketing Consulting, Telemarketing Training
Who’s in the call?
Richard developer of the HMA system
Sam Bowman – consulting veteran with 10 years of HMA experience
Dave Flannery — the world’s leading HMA consultant
Gary Carter & Rob Henshaw — Newer students with impressive ideas and questions about the system
When you get a group of experts together, ideas just naturally start flowing. And that’s the best way to describe this conference call. In this hour-long audio, you’ll hear a wide range of topics that really help to give perspective on the whole HMA process.
You’ll hear all the latest must-have techniques including how Sam gets a $10,000 return on a $450 “cold-calling” investment. He also reveals, word for word, the surefire phone script that gets this kind of return — and tricks on getting through to the decision maker more often than not.
You’ll also hear the beginnings of an exciting new “preliminary first step” that Dave Flannery is coming up with. It’s based on his MBA thesis on cost reduction and it’s designed to impress businesses with an immediate 9% reduction in overhead — without cutting any staff! This is just an amazing conference call full of new ideas that should really get your wheels turning.
Here are a few more topics covered in this audio…
√ What specific types of businesses are never worth your time
√ What an anti-USP is and what you should do if you encounter one
√ Example of additional “side” income opportunities to look for in businesses that you’re consulting
√ The benefits of endorsements and ways to get them
√ Ways to make sure you don’t get burned on HMA deals
√ Creative ideas for dealing with small business owners who might not be able to pay fees upfront
√ Ways to close the deal every time — in about an hour and a half
√ Different ways experts use their guarantees
Consulting is a dynamic profession that’s always changing and evolving to meet the shifts of the marketplace. So, it’s absolutely vital that we try to stay up to date. And these conference calls are an excellent resource for learning the latest techniques that actually work — straight from the people who are actually working them. Enjoy.
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