Tell Me What You Want . . .

For over two years I’ve been promising my kids we’d get a Nintendo Wii
Gaming System.

And this short story reveals a profound, yet overlooked marketing
lesson.

Saturday, we bought Nintendo’s Limited Edition Red Wii Console
bundled with the New Super Mario Bros.(TM)

But the problem was it only came with one controller.

So we did exactly what Nintendo wanted us to do.

We want back to Walmart to get another controller so both boys
could play together.

Joe, my oldest son, wanted to go and look at the Bakugans.

Bakugan are the latest toy craze among the 6-12 year old boys.

They’re plastic balls that pop open and transform into small
fighting creatures.

Spin Master’s Bakugans, won 2010′s toy of the year award.

Before we left the house, I told the boys we are NOT buying
anything other then the Wii controller.

And I was serious.

No problem, Joe says, as he spots a Bakugan called Zeon Hylash.

And then he starts with me.

Dad! . .

Can I get just this one?

I’ve been looking for this forever.

Dad! . .

Lets make a deal . . .

Ok . .

Dad . . .

I’ll do anything . .

And then Joe turns to me . .

He looks me dead straight in the eyes . .

He’s got his arms held up and out to the side.

His left hand’s holding the toy.

And he says . . .

“Dad . . .

Just tell me WHAT IS IT THAT YOU WANT!

And at that second, I knew my 11 year old son understands the most
basic yet overlooked lesson in marketing.

Find out what your market wants first, before you make an offer.

So, the next time you want something, do what Joe did.

Ask them this question . . .

Just tell me WHAT IS IT THAT YOU WANT?

And it’s the same when it comes to product creation.

In my interview with Ken McCarthy, he reveals his simple “Road
Repair” model for creating a product that’s almost guaranteed to
sell.

He says . . .

What I do is just get out of my car and I walk along the road.

If there’s a hole in the road, I fill it.

If there’s a bump in the road, I even it out.

Holes in the road would be an existing market place where there’s
something missing.

Every marketplace has something where people want more, they
want something bigger, they want something smaller, they want
something faster, they want something more convenient, or they want
something more glamorous.

Every existing marketplace always has a hole, or two in it.

So, your job is not to come up with the world’s greatest product,
your job is to get out of your car, slow down, walk along the road,
look for the holes and fill them.

The beautiful thing about holes is they tell you exactly what you
need to do to fill them.

You don’t have to be a rocket scientist or an Einstein character.

You just sort of say “Oh well that’s missing, let me bring it to
the market.”

Another way to look at this is the bumps in the road.

Most markets have inconveniences, they have hassles, they have
things that don’t work well.

Another opportunity is to be the guy that smooths that stuff out,
that delivers on time, delivers fast, or delivers things with a
smile.

Whatever it might be there’s always a lot of aggravations in the
marketplace.

If you could be the person that removes those, that’s your entry in
to a market.

That’s really what we’re looking for, as marketers.”

END

For the full word for word transcripts and the mp3 download of my
audio interview with Ken McCarthy, go to

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

Anyone who’s into Internet marketing knows, trusts, and respects
him.

He’s been writing copy since he was seven years old.

Ken’s the guy who organized and sponsored the very first conference
ever held on the subject of the commercial potential of the World
Wide Web.

The title of this interview is called . . .

Three Big Money-Making Secrets From Ken McCarthy You Can Use Right
Now To Put More Cash In Your Pocket…Even In This Rotten Economy.

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

Most people expect a free lunch when it comes to making money on
the Internet.

And because the Internet is full of fraud, most people only look
for magical ways to make their millions, instead of taking
realistic steps.

It’s only after they get burned they start looking for real
answers.

And that’s when you look for Ken McCarthy.

Ken McCarthy has been teaching Internet marketing since the early
years back in 1993. So he knows the techniques that work.

And according to Ken, the beauty of the Internet is that you don’t
have to be a marketing genius to make money.

You just have to be able to respond to reality. In other words,
never guess at how your market will react to something.

Test it; then act on your results.

And in this audio, you’ll hear exactly how to do that.

You’ll Also Learn. . .

* Why you should never be content on simply getting the first sale

* What’s the real goal of every Internet marketing campaign

* How to tweak and apply direct marketing principles from marketing
icons like Eugene Schwartz and Gary Halbert to grow your sales.

* The most important thing to do when marketing to your email list

* How “traffic brokers” drive a flood of traffic to promotions

* The book Ken discovered at a used book store that changed his
life forever

* The single most broken rule of Internet marketing.

Ken says you can do everything else right, but still fail if you do
this.

Ken’s been running conferences on Internet marketing since the
early 1990s, and was the only person Dan Kennedy trusted to talk
about it at his seminars.

His well-rounded, yet grounded, approach tackles all elements that
make up a “no-BS” online marketing strategy including SEO,
pay-per-clicks, traffic generation, direct marketing, and more.

And in this interview, you’ll hear how you can start taking
realistic steps toward your Internet marketing goals today.

Go to

http://www.hardtofindseminars.com/Ken_McCarthy_Interview.html

PS. I really did want to buy Joseph the Bakugan Zeon Hylash, even
though I said no. I, like your prospects, was just looking for a
reason to say yes.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com

The world’s leading free consulting audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851