The Best HMA Consultant Tells How He Did It: An Early Interview With Dave FlanneryBy firstname.lastname@example.org On November 12, 2007 Under HMA Dave Flannery Interviews, Marketing Consulting
When Dave Flannery got his HMA system, he set out to be the world’s top consultant. With 17 clients and a long waiting list, he’s more than on his way.
This interview was one of the first with Dave and one of the best. With the beginning steps fresh in his mind, he gives a practical outline for generating leads and landing clients.
So over the next half an hour, you’ll hear how Dave did it. You’ll hear how he came up with his own USP and how he used it at Christmas and New Year’s parties to successfully generate leads. You’ll hear how he ran through 60 mock opportunity analyses with a friend before ever stepping foot into a prospect’s office. And you’ll hear how he works 12-hour days that are often scheduled down to the half hour.
And here are a few of the other topics covered in this interview:
√ Why you should always meet at the client’s business and the first three things you must do when you get there to play the psychological game of building trust and rapport
√ His main closing line during the opportunity analysis that reels them in every time
√ Why it’s critical to make sure clients are on the same page with you throughout the entire the opportunity analysis and ways to do that
√ Why Dave was unsuccessful in closing a few deals and what he’s doing now to make sure that never happens again
√ Why you can’t be wishy-washy on the USP and what you must do instead
√ How he landed a deal with his newspaper for a business column — and the great deal he’s getting instead of the measly columnist’s pay
Even though it may seem like things just come easily for some people, that’s rarely the case. It takes a lot of work and determination to master any skill, and the consulting business is no different.
But this interview will give you a great jumping-off point and a clear plan for success. So sit back and listen to how you can be the best HMA consultant too. Enjoy.
For more information, go to http://www.hardtofindseminars.com.
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