• Welcome to the most extensive FREE digital audio business library available online!

    Here you’ll find personal advice and professional tips from the world’s most successful business experts with subjects ranging from marketing and advertising to negotiations and buying. Tap into the most experienced minds in the industry—and gain that knowledge for yourself.

  •  

  • Watch a special message from Michael

    Get the Flash Player to see this player.
  •  

The Do-It-Yourself Guide To Creating Free Publicity For Any Business

By admin On November 21, 2008 Under Free (PR) Public Relations

Just about every business owner dreams of free publicity. And why not – two minutes of fame could mean thousands and thousands in profits. So if you’re wondering how to get the press coverage you need to drive your sales through the roof, this is the interview for you.

In it you’ll meet Margie, a Public Relations Specialist who has also created a product called the Do-It-Yourself PR Kit. And she’s going to walk you through some of the key steps to take for creating the kind of publicity you crave.

According to Margie, before you even think of contacting the media, you’ll need to think of an angle to present to them. Media contacts are usually very busy, so you’ll be lucky to get 30 seconds to pitch your idea. But if you make those seconds worth their time, you’ll have free press coverage and a future media contact. And in this interview you’ll hear how to do it.

You’ll Also Hear…
√  How to pitch an idea to the media and how to measure the results of your free publicity
√  How to write and send press releases – and examples of the script Margie uses when she talks to her media contacts
√  Why the media likes “exclusives” and how to get many different networks vying for your time
√  The number one mistake Do-It-Yourselfers make when it comes to public relations – and how to avoid it
√  Real case studies that illustrate the steps Margie takes to get her clients publicity
√  How to include a celebrity in your publicity and how to compile a simple media kit
√  The most underutilized tactics for creating publicity that you thought were beyond your limits
√  What one PR tactic every small business owner should be doing – especially if you only have time to do one
√  Internet resources that come straight from the “Favorites” section of Margie’s computer
√  And much more…

When you’re mentioned in a top-tier media outlet like CNN or USA Today, it instantly raises your credibility and opens the doors you never dreamed were available. And in this interview, you’ll hear how to do that, with even the tightest of budgets.

You must be logged in to post a comment.