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The letter of his F **ing life . .

By admin On July 22, 2009 Under Marketing Consulting Experts, Rants

Here’s a very inspiring email from a student in Australia that I
must share with you today.

There’s an important life lesson in this letter you don’t want to
miss.

——————
From: Rob Joy 
Sent: Wednesday, 2009 5:46 AM
To: Michael Senoff
Subject: Re:  Your interviews

Michael,

It’s Robert Joy from the land down under! 
 
I’m 30-something and down and out on my luck, long time
girlfriend left early last year, lost a huge beach side house with
views of the city and surrounding hills, sort of like Malibu.
 
Sold everything I had worked hard for in the last ten years.

Everything including my muscle car, hotted up sports bike that owed
10 grand in just the engine and go fast parts, personal effects
that
whole damn lot!
 
The only thing I did not sell was my bed, clothing, a big screen
TV, some DVD’s and other small stuff. having to take my former
girlfriend to court to get regular access to my kids!
 
My car had an argument with a semi and lost, the money from selling
everything went towards buying my first business which went bust.
 
To most that would be enough to write a top ten country and western
song….that’s until you sent me the cd with all the goodies….
 
I’ve secured my first client.

They are a local real estate agent needing some copy for a direct
mail piece.

Well I smoked it under pressure, in less than one week I wrote the
letter of my F****ing life!
 
It is at this moment being sent out, the principle of the agency
just about fell off her chair and had a fit!
 
This is one of the most successful agencies in my local area and
her exact words were ..

“Rob, I have never read any thing quite like this”.

This letter blew her mind into the middle of next week!
 
Michael, I owe you a big fat bear hug!
 
You are a life saver, from being dead broke, no cash at all, one
failed business attempt, lost my kids, my girl, my car, on the
bones my arse and now I’ve just written a piece that will help this
real estate agent get more listings, and I’ll be charging like a
wounded bull!
 
To top this off she has invited me to look at her website and all
other advertising and marketing for her entire business top to toe,
not bad for a bloke down and out!
 
Thank you, I owe you big time.
 
All the best 
Yours in Peace
 
Robert Joy
CEO of Words Only Advertising

PS. I love getting e-mails like this. I hope you enjoyed it as much
as I did.

{!firstname_fix},I think the lesson here is that when success is
not an option and becomes a necessity, we often surprise ourselves
and do what we never thought we could do before.

For another 226 Personal Stories, Comments And Case Studies
Directly From Michael Senoff’s Direct Marketing & Advertising
Students go to

http://www.hardtofindseminars.com/testimonials.htm

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