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The Matt Pepol Project

By admin On November 12, 2007 Under Kevin Fort Consulting Interviews, Marketing Consulting

The Matt Pepol project, like the Kevin Fort Project, is an ongoing series of audio interviews with new HMA Consultant Mr. Matt Pepol. He has agreed to let me capture his path to becoming a successful HMA Consultant. In this series of calls, you will experience what it’s like to start and grow into a successful consultant. You’ll hear all the real world challenges, objections and triumphs as it happens. At the same time, you’ll hear Richard and myself consulting with Matt throughout this progress. These interactive training sessions are a powerful way to learn the consulting business.

Here’s the first of three part USP training with HMA consultant Matt Pepol. Matt, Richard and myself are on the call. Here’s what it’s about. Matt had acquired two new clients and was ready to deliver the USP. He called me to make sure he was on the right track. Matt had several concerns and questions for Richard about his USP project. I called Richard to set a same day call to discuss Matt’s concerns. We’re going to cover some insights into developing the USP when companies have many different segments of business. I think you’ll find this real live case-study enlightening and will help you in developing stronger, more accurate USPs.

For more information, go to http://www.hardtofindseminars.com.

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