The Price Of Success – An Interview On Strategic Pricing

Pricing is critical. Most businesspeople know that. Your goods and services are why you’re in business to begin with, and pricing them correctly is how you’re going to stay in business. Now, even an idiot knows he’s not going to stay afloat buying eggs at a dollar each and selling them at $10 a dozen, right?

So why is it that so many smart businesspeople think they need to lower their prices in order to stay profitable?

There are a lot of myths floating around the business world about pricing, and that’s why this audio is so important. In it, you’re going to meet a strategic pricing expert named Larry who’ll show you exactly how to stay competitive by raising your prices and maintaining your profit margins.

Here are a few of the pricing issues covered in this interview
√  Three basic rules you absolutely must know if you want loyal customers paying premium prices
√  How responding with the word “so…” to shoppers will lead to a sale more often than not
√  What a “price buyer” is, how to spot one, and why you shouldn’t care about pleasing them
√  Why most people don’t really make purchases based on price, even though they think they do – and the actual reasons why they’ll break out their wallets
√  The two things that customers will do to try to beat up a sales rep on price – and the ways you can turn the table on them
√  How increasing volume actually decreases your profit margin and what you should do instead

It seems like most people price out of panic. They worry about what their competition is doing. They become intimidated by customers who say they’re only going to buy the lowest priced goods. Or, they lower their prices in hopes of making it up in volume. And as Larry explains, “business is a game of margins and not a game of volume. If you maintain margins, you’re going to be profitable.” And after you listen to this interview, you’ll know exactly how to do it.

So sit back and listen to the most effective ways to price your goods and services from someone who knows. This interview is about an hour long, and after you listen to it you’ll have a better understanding of how the game of pricing is played — and how to succeed at it. Enjoy.

For more information, go to http://www.hardtofindseminars.com/audioclips.htm#Pricing.