Roberto’s Connection . . .

Here’s a little story about how you can win your dream girl or man
using Roberto’s secret.

There’s a great TV show airing in the US that my wife and I LOVE to
watch.

It’s called the Bachelorette.

The show is about a beautiful woman named Ali in search for her Mr.
Right.

She has 25 eligible men all trying to win her heart.

After weeks of going on amazing dates, and learning about their
home lives, the Bachelorette has the opportunity to get engaged
from one of the 25 bachelors as they are narrowed down week by
week.

On one of the “group dates”, each of the men were to sing Ali a
love song from a Broadway play called The Lion King.

The bachelor with the best singing performance would join Ali alone
that evening.

Together, they would perform in the play in front of a sold-out
crowd.

So the first bachelor sings.

And he was nervous, but he did an ok job.

And the next bachelor goes and he is consumed with fear.

He bombs.

And another one sings ok, too.

And so all the bachelors on this group date sang their best to win
Ali’s heart and a date for that evening.

But only one of the bachelors did something different.

When Roberto sang his song, he sang while gazing into Ali’s eyes.

And Roberto won Ali for the date that night.

Later in the season they became engaged.

Roberto did something all the other guys were afraid to do.

He showed Ali how much he cared.

All the other guys were too concerned with how they would sound.

They were afraid of what others might think.

And because they were so self-absorbed with their own feelings of
insecurity, they forgot to connect their feelings with Ali’s.

PS. Be your customer’s Roberto. If you’ll show your customers how
much you care by making an emotional connection, you’ll win your
girl or guy over in more ways than one.

This story reminds me of a new interview I just did with Drayton
Bird.

The late David Ogilvy said he “knows more about direct marketing
than anyone in the world.”

His clients have included American Express, British Airways,
Mercedes, Volkswagen, Microsoft, Nestle, The London Business
School, McKinsey, IBM, Visa and many others.

But more importantly, he knows how to connect with people.

You can download or play this interview at this link below.

Go to

http://www.hardtofindseminars.com/Drayton_Bird_Interview.htm

His book, Commonsense Direct and Interactive Marketing now in its
fifth edition and out in 14 languages, is the best-selling British
work on the subject. He has written four other books, over 1,000
articles

You’ll love this interview with Drayton.

Go to

http://www.hardtofindseminars.com/Drayton_Bird_Interview.htm

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com

The world’s leading free consulting audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851