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Pre Headline- Compelling Targeted Reason To Keep Reading... Targeted Attention Grabbing Headline If you'd like (These three biggest unique benefits of using this product) then this is the most important letter you'll ever read. Here's why... Hi, I'm – writer and qualifications. Let me tell you a story... Story to illustrate major benefit of product or problem prospect has. Use Sub Headlines Throughout To Break Up Your Copy One sentence paragraphs are very easy to read. Introduce product in more detail and 3 major unique benefits in more detail. Here's what you'll get... Bulleted teaser benefits... On index cards write out every feature and benefit you can think of for your product or service... Imagine your prospect using that product. How is her life better? How does she feel? Now rewrite each benefit and feature as a headline. Use your headline swipe file. Tease your reader. Give him the huge benefit as a teaser headline type bullet but only give half the story.... For the rest of the story you have to buy the product or take up the service...
	You can create testimonial boxes like these by clicking on “format” then “cell” then “split”. “Split cell into” “5” and “split vertically”. You can delete them by clicking on “format”, “row” then “delete”.
And the powerful benefits don't stop there. You'll get... More bulleted benefits... Bulleted points are usually easier to read and more attractive split up into groups of three. The three dots at the end of this line tell you to keep reading...
		“Putting testimonials that highlight the bulleted points in your copy makes it more effective and credible.” - Jim Smith Sunnybank,California
And there's still more... More bulleted benefits... ... ...
Price comparison Compare your product or service with 2 other prices for products or services of similar value. Show how your product or service is many times better value by comparing apples with oranges. Every Half Page Break Up Your Copy With Sub Headlines On a computer screen your reader should always be able to see the next subheadline or testimonial box. This makes your copy easy to read. Offer – explain the reason why you're making it such a bargain. Why can you offer this product or service at such a great price? What's your motivation? Your payoff? Bonuses to exceed value of offer. Include plenty of highly targeted bonuses that complement your product or service and list the dollar value of each... Bonus # 1 $00 Really sell the benefits of the bonuses. Create headline type teasers for each. Just because they're free doesn't mean you don't have to sell them. Bonus # 2 $00 Many prospects will buy your product because of just one unique benefit they want from one of your bonuses. List the unique benefits. Bonus # 3 $00 Make those benefits sizzle! 100% Twelve Month Money Back Guarantee! Risk reversal guarantee. Guarantee your product or service in such a way that you remove the risk to your buyer. Generally speaking the longer your guarantee the LESS refunds you get. Other effective ways of reversing the risk and stimulating your prospect to action are free trials, free consultations and free product offers. Call to action – tell prospect exactly what to do and why he/she must do it now! Don't take anything for granted... Explain exactly what your prospect has to do to order and exactly what will happen. Give very simple, complete and clear directions. Letting your prospect call a real live person on the phone to order can multiply your response. Also Use Red Font To Break Up The Monotony And Attract The Eye Click here to order now. Change the hyperlink above to your order page by clicking on “Insert” then “hyperlink” and changing the word “username” to your own 50webs.com username. Yours sincerely, Your Signature Bill Blogs – CEO Great Products Online Inc. P.S. Restate major benefits and possibly a new twist or extra offer and your compelling, believable reason your prospect must act now. Repeat exactly what your prospect should do to buy in plain simple language. Click here to order now. Change the hyperlink above to your order page by clicking on “Insert” then “hyperlink” and changing the word “username” to your own 50webs.com username.