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BIO
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Michael Senoff Interviews The King Of MLM
Mr. Glenn W Turner
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Here is one of my most
fascinating interviews ever. It's with Glenn
Turner. It me interviewing Glenn Turner like
he's never been interviewed before. Glenn in
considered one of the most dynamic and
charismatic speakers of our times. He's was the
Toney Robbins of the 1970s. This interview is
the fascinating real life case study of how a
man with a physical disability, no money, and no
confidence had the courage to build himself into
a wealthy, greatly respected man who was, and
still is a role model to thousands of people.
But it is not just a rags to riches story. It
contains valuable lessons in honesty, tenacity,
humor, and respecting others you’ll take to
heart.
Glenn Turner was born in 1934 in
South Carolina to an unwed mother. He was very
poor. His mother’s prenatal illness of scarlet
fever caused Glenn to be born with a clef palate
and a hair lip. As an infant, he had surgery in
an attempt to correct these problems. Even so,
his disability was always noticeable.
He dropped out of school in the 8th
grade mainly because of the teasing about his
hair lip by other children. When he was only
17 years old, he had his father sign for him so
that he could join the Air Force.
Unfortunately, he was given a medical discharge
one year later because it was discovered that he
had a perforated eardrum.
Upon exploring job opportunities,
he was told that his outlook was bleak because
he had no education. He was directed to and
enrolled in an Opportunity School. This was a
school for people who had dropped out of school
or had never gone to school. This school saved
his life. It gave him the inspiration to
complete school and the first boost of
confidence in his life.
Glenn eventually started selling
sewing machines door to door. Because of his
past experiences, Glenn didn’t have much
confidence at first. However, he was fortunate
to have the ability to learn about sales from
his manager who became his mentor. This
mentoring relationship helped Glenn to be very
successful. Glenn never forgot the importance
of having a good mentor.
He was soon introduced to Holiday
Magic, an MLM cosmetic sales company Glenn was
mortgage the family furniture to borrow $5000 to
become a distributor. In short time, Glenn
surpassed fellow distributor, Zig Ziegler, and
became the Number One distributor for Holiday
Magic. In fact, he made a quarter of a million
dollars just in his first eight months with
Holiday Magic!
Glenn reveals how he transformed
from having little confidence to having the
confidence of a master speaker and
entrepreneur. When Glenn was 26, he left Holiday
Magic and began his own cosmetic MLM marketing
company. It was called Koscot.
Hear how Glenn grew Koskot to a
$100 million dollar powerhouse in just 36 short
months. Listen how Koscot was organized and how
it ran. At the height of it’s growth, Koscot
was larger than Amway.
Glenn developed a new company
named Dare To Be Great because Koscot had a need
for training materials and courses. Many Koscot
salespeople left their distributorships and
became involved with the Dare to be Great
program. People flocked to Dare To Be Great
because they were fascinated with everyone’s
positive attitude and success. In fact, Glenn
estimates that more than 800 people became
millionaires through Koscot and Dare To Be
Great.
MLM laws were non-existent when
Glenn first started. But as the laws developed,
Glenn started being investigated for different
kinds of illegal activities, including mail
fraud.
He subsequently worked with one
of his former employees in the development of a
new MLM, Challenge America. The company was
investigated and Glenn was eventually charged
with “aiding and abetting a pyramid.” He spent
almost five years in an Arizona prison. In this
interview, you’ll hear Glenn discuss his
experiences in prison.
Glenn’s real passion is teaching
personal development and the importance of
maintaining a positive attitude. He has written
several books and estimates that he has sold
seven million books and audio-tape programs in
his career combined.
Listen as Glenn gives advice on
how to protect themselves. He says that he made
the mistake of not protecting himself because he
was always being honest. Because of lawmakers
and the legal system, simply being honest was
not enough.
This interview is an absolute
gem! Glenn proves how a person can go from rags
to riches and from ruin to recovery through the
power of positive thinking and honesty. The full
interview is one hour Enjoy!
It can only be heard here with your 30 day free
trial. You will not find it anywhere on my site
but here.
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Michael: Hi, this is Michael Senoff with
www.hardtofindseminars.com . Get ready because
here is one of the most fascinating and enjoyable
interviews I’ve done to date. It’s with a gentleman
named Glenn W. Turner. Now, if you’re over 50, you
may have heard of this gentleman because back in the
early 70s, he was like the Tony Robbins of the early
70s. He was a tremendous businessman. He built a
tremendous multi-level marketing company called
Koscot. There are several books written about him
and he was a motivator and an inspirational teacher.
He had operated over 76 corporations under Turner
Enterprises. This is an hour of me going through his
life story. You’ll hear the tremendous adversities
he had from the time he was born to a mega success
to the fall of his empire. It’s truly a wonderful
story and the lessons he gives are heart-felt and
you can certainly use them in your life and in your
business. This is not the kind of interview you can
listen to one time. My interviews are packed with
content. There’s no fluff and you’ve just got to
keep listening to them, so without further ado,
let’s get going with this exclusive interview only
found at Michael Senoff’s
www.hardtofindseminars.com with Glenn
Turner. Enjoy.
Glenn: Hello.
Michael: Good morning Glenn, Mike Senoff here.
Glenn: Hi, Mike.
Michael: How are you?
Glenn: Good.
Michael: Good. Glenn, give me just a little bit of
your background, your roots. Where did you come
from?
Glenn: I was born in a charity ward from an unwed
Mother in Columbia, South Carolina. My mother had a
complication, scarlet fever, and the result caused
me to be born with a harelip and a cleft pallet.
Michael: What year were you born?
Glenn: In 1934…Born to sharecropper parents on
August 19. My mother was transported by the county
to the hospital. She was unmarried. Seven months
later, my father and her got married. They had to
leave me in the hospital so they could do the
operation on my lip and do a pallet push back. Then
about a month later, I came home and for the first
seven months I lived with my grandmother because my
mother went to work as a waitress. Back in those
days, it was a sin and a shame and worse than it is
now to be born without a Father. Then I was raised
on a tobacco farm in Marion, South Carolina and
dropped out of school in the eighth grade and I went
into the Air Force when I was 17 years old.
Michael: Why did you drop out of school?
Glenn: Well, people making fun of my harelip was my
main excuse and my father and mother weren’t too
educated, so they couldn’t help me. Kids made fun of
me and I was always getting into fights. And then I
went into the U.S. Air Force at 17 years old, my
father signed the papers, and I stayed for one year
as an air policeman. I got a perforated eardrum. I
had it when I went in. They didn’t catch it. And
they discharged me within one year, medical
discharge. And then I went to Opportunity School on
the G.I. Bill. The Opportunity School was run by a
72-year-old lady named Dr. Will Lou Gray, and Dr.
Gray was an old maid from a rich family. They
started a school for people that dropped out of high
school to come back and get their high school
diploma.
Michael: How did you find out about it?
Glenn: Well, the state employment office in my
hometown, Mrs. Latten, was trying to get me a job.
She said you’re not going to qualify for anything.
You have no education. And I was 18. I had the G.I.
Bill. She knew about the school and it was operated
by Dr. Gray. Later the school was a gift to the
state of South Carolina. I donated a $150,000
scholarship fund to the school when I got rich.
Michael: She would bring in kids and train them?
Glenn: Kids and people that were slow in school;
even adults that were 30-40 years old that had
missed their high school and wanted to come back and
get a diploma.
Michael: Did that experience influence you to be so
generous and give back to the community?
Glenn: Yes. And Dr. Gray changed my life. You’ve got
to realize she was somebody. I was fortunate to be
her chauffeur two months one summer and I
chauffeured her around the state and I got to go in
the politician’s office and the Governor’s office
and ask them for funds for the school. The old Air
Force base in Columbia was donated to her for a
private school, the barracks and everything. It
changed my life. Without it, I would have been
pumping gas at a gas station.
Michael: What do you remember? What did she tell
you?
Glenn: She told me, where will you be ten years from
today. She says you’re going to be married to some
overweight woman with ten children or on some
tobacco farm pushing a plow. She scared the dickens
out of me. I was afraid to look at a girl for a
while there.
Michael: You didn’t want to be growing up on a
tobacco farm?
Glenn: No because I always knew in the bottom of my
heart that I was wealthy, money-wise and
energy-wise. And I used to make a lot of jokes, get
people to laugh with me and not at me like a lot of
comedians do. So, I knew all kind of stuff to
entertain people and be funny. And when I got out of
the Opportunity School, I went to the University of
Houston for a diesel engineer, a mechanic course,
but I didn’t last but six months. I dropped out
because I decided I didn’t want to be greasy. So, I
went into the door-to-door sales of soybeans.
Michael: How did you first find that job?
Glenn: Well, a guy came out to my momma’s house and
sold her a sewing machine and I was against her
buying that because it cost $150. We didn’t have
that kind of money because at that time we lived in
a house with an outhouse out back and all that.
Michael: Was this when sewing machines first came
out?
Glenn: Yes. They were selling Japanese machines.
You’ve got to realize this is in 1952 and the
Japanese were starting to put machines, not that I
was against anything. The Japanese made…because of
the war, you know. And so, I came in. The guy had
Mom and Daddy all sold on buying a sewing machine. I
started getting negative and talking them out of it.
He looked at me and said boy you are one built kid.
Said, where did you get all that muscle? I said I’m
a weight lifter. I had won the third place in Mr.
South in 1952. So, to make a long story short, on
that issue, he bragged on me so much he sold me and
then I said well go ahead and get it Daddy. I’ll
contribute half of the money to it. He put the mash
on me, as I call it. After he left my momma said,
Glenn you’d make a good salesman. You could do what
he did. He had a brand new station wagon. He
probably made $40 a sale in commission, which was
more than I made all week. And so, I went 200 miles
away in my old black Ford that I paid $125 for
selling sweet potatoes door-to-door and saved the
money. And I went and worked and in the next two
years I have 27 cars repossessed from me. I was
fired by the same boss 26 times.
Michael: Did you contact that salesman or the office
where he came from?
Glenn: No, I saw an ad in the paper. It was a
different company than he was with. My attitude was
up and down, I didn’t have any confidence about
being a salesman, and I dropped out of the sales
end.
Michael: So, you went and said you were going to
give it a try. You got the job, right.
Glenn: They first advertised for mechanics at $75 a
week. I went in there and he said you’re a salesman,
boy. I said I can’t even talk plain, what are you
talking about. So, there’s a movie on my life that
tells the whole story and it shows this scene. But
basically I went to work and I’d fail and I’d try
and I’d fail and I’d try. It took me two years to
learn how to do it and make a living at it.
Michael: Did you have any mentors back then to help
you along the way, to teach you sales?
Glenn: A fellow named Jim Durham. He was 20 years
old and I was 21.
Michael: He was another salesman?
Glenn: Yes, he was _____. He was a manager at 20
years old, which impressed me. He saw the potential
in me, and of course, he had nothing to lose. I was
on straight commission.
Michael: What was the commission back then?
Glenn: Well, if you sell a $200 sewing machine, you
got $25.
Michael: Why were women buying sewing machines back
then--because they could make their own clothes and
it just saved them time other than using their
needle and thread?
Glenn: Yes, they had a treadle and people were
getting on the treadle and Singer was higher. It was
$400 and ours was about half price. We had a 25-year
guarantee for parts and labor.
Michael: Were you going on qualified appointments or
were you knocking on doors cold?
Glenn: We’d advertise on radio and the ones that
made the most on Thanksgiving would get a free
sewing machine. Everybody else that was a runner up
and got a $50 discount. So, we’d go out and bang on
the door say you entered a contest, you didn’t win
the grand prize, but you get a discount. So, we’d
give them a discount. Of course, just like an
automobile dealer, they give you a discount.
Michael: So, at first you weren’t that successful,
but you stuck with it for about two years and then
you really got the hang of it.
Glenn: I got the hang of it and I started to open my
own business and I two or three businesses and I
failed a couple of times in my own businesses.
Michael: What was your own business, selling?
Glenn: Selling sewing machine. And then finally one
day a 19-year-old kid came into town. He was selling
Holiday Magic distributorships.
Michael: Holiday Magic?
Glenn: Multi-level, yes.
Michael: Was this the first time you ever heard of
multi-level?
Glenn: Yes. First time I ever heard of attitude and
goal setting. First time I had heard about Think and
Grow Rich, the book.
Michael: What was Holiday Magic selling?
Glenn: Cosmetics.
Michael: Was that one of the first MLMs?
Glenn: That was the first one I went with. Very big
and I went in and made a quarter of a million
dollars the first eight months.
Michael: You met this guy and he pitched you on it
and you signed up as a distributor. What did you
have to do to become a distributor back then?
Glenn: I had to come up with $5,000, which I
mortgaged my furniture, my momma’s furniture and my
sister’s furniture.
Michael: What was the product?
Glenn: Cosmetics.
Michael: So, you became a distributor and then you
had to figure out how am I going to sell this stuff.
Glenn: Yes, I had to get some girls selling it and
then I had to set up all the franchises. They
weren’t franchises. They were called
distributorships.
Michael: Did they have good training in the
organization that gave you a lot of your confidence?
Glenn: Not really. Zig Ziglar was with them at that
time.
Michael: Oh, really.
Glenn: And he had a training class, but I told him I
didn’t have time to go to it because I was making
$30,000 a month.
Michael: How did you basically build that company?
Glenn: I just became a public speaker and told a lot
of jokes to people I knew. I had a $2,500 commission
on a $5,000 check. I would take people to a meeting
and put on the board how much they could earn on a
sales force.
Michael: Where did you get all that confidence
from--not much confidence as a salesman selling
sewing machines all the way to public speaking?
Where were the influences there in between that
time?
Glenn: Well, there wasn’t any. I was scared to
death, but the point is people liked my jokes and
you had to talk to people and I like people and I
don’t have any prejudice against any race or women
or men, whoever does the job. So, I would just
telling jokes and I would start reading Think and
Grow Rich and I started coming up with some positive
sayings--when you throw dirt, you’re going to losing
ground--stuff like that. The next think you know I
made a quarter of a million dollars. And I took
$5,000 of it and eight months later I went in
business for myself. The first month I did $67,000.
Michael: So, Holiday Magic was first experience in
MLM. You had a great success with it. Did you become
one of the number one distributors?
Glenn: I was number one and I didn’t know it. They
told me that Zig was number one and I was trying to
catch him. I’d already passed him.
Michael: Zig Ziglar was number one?
Glenn: Well, they said that. I was trying to pass
him. They lied to me.
Michael: A lot of people in MLM hope that they’re
going to get luck and get a guy like you under them
to make them all the money. That wasn’t the case
with you.
Glenn: No, I had nobody under me that made me rich.
I had to do it myself. Later when I opened my own
business I had a lot of them.
Michael: So, you found that the success came from
doing the meetings and speaking to a lot of people.
Glenn: Yes. See, I always helped a man make his
money back and then I dropped him. If he didn’t make
it that was tough luck because you can’t hold them
up forever. My theory is why let a guy that you
brought in last week talk to a new person by himself
and blow his sale because he doesn’t know what he’s
talking about. Just like why would I let a new guy
at a mechanic shop that just got hired in work on
your car without him intern.
Michael: So, your philosophy when you brought a new
distributor in…
Glenn: Help them get their money back and then they
should be trained. About 30% of them will make it.
Michael: You left Holiday Magic and you went off on
your own with Koscot. Did you lose your royalty
check because you went out on your own?
Glenn: I had a partner originally when I first
started and I really got in to help them save their
money. They got in and couldn’t make it work and I
helped them make it work. And then I gave the
distributorship to them. They let it go down. I was
drawing $10,000 a month.
Michael: Did you have a warehouse with Holiday Magic
at that time?
Glenn: No, I didn’t. I worked out of my house.
Second month in Koscot, I did $147,000.
Michael: So, why did you leave Holiday Magic?
Glenn: Well, I was telling too many jokes in front
of the room and they told me to quit telling jokes.
Michael: Why is that?
Glenn: I don’t know. I could never figure it out.
Anyway, they lost a fortune.
Michael: So, you said screw it. I’m going to do my
own thing.
Glenn: I said I can do my own thing. Twenty-two
people left Holiday Magic and went with me to get it
started. One year later there was seven of them
still with me earning better than $10,000.
Michael: So, who helped you get it all set up? Did
you start a multi-level back then? You didn’t have
the computers did you?
Glenn: No, I hired a guy named Len Burch who said he
was president material. It turned out he didn’t know
what he was doing. By that time, I was doing it. I
operated out of my briefcase to start with.
Michael: Was it a sophisticated download payout or
just basically a direct sales type thing?
Glenn: You’d sign someone up for $2,000 and give
them $2,000 worth of cosmetics in retail and then
they had to pay $2,500 to get released from the
person that trained them. So, basically they had
$4,500 involved. You had a commission structure.
Everybody that recruited somebody had to leave you
one. The first guy that you recruited and he left to
me and I made a commission.
Michael: Back then what was going on with the MLM
laws?
Glenn: There were no laws covering what we were
doing. They started stabbing at us, trying to make
the law fit and we beat them in court and beat them
in court and beat them in court.
Michael: But were they stabbing at Holiday Magic
even during that time?
Glenn: Yes, they stabbed at Holiday Magic a little
bit.
Michael: So, Koscot…you built that thing pretty
fast, right?
Glenn: Yes. The first year I did $3 million, the
second year, $33 million. Thirteen million was
reorder business.
Michael: Thirteen million of that 33 was reorder
business.
Glenn: What is means is they sold their first
product and they wanted more.
Michael: That’s great. That’s very good.
Glenn: If they would have left me alone, I would
have been the biggest company in the world. You’ve
got to realize that Avon was paying 35% and we were
paying 65, so they had to stop me.
Michael: Was Avon MLM at that time or just direct
sale?
Glenn: No, they had direct sale. I think they
bounced back and forth. But Avon was only paying
35-cents to the girls. We were paying 65-cents,
therefore, they were [inaudible]. I paid $12 million
in legal fees over a period of five years. I should
have bought half the senators in Washington for that
if I’d known what I was doing. But I was young and
in just five years time I was a multi-millionaire.
The second year I was worth $100 million.
Michael: What’s the tragedy?
Glenn: My wife died in 1960. She had cancer, 21
years old. I was 26 with a 19 month old baby boy.
Michael: So, how many kids do you have?
Glenn: Seven now. Married four times.
Michael: How many grandchildren do you have?
Glenn: I have seven.
Michael: That’s great. Let’s go back to Holiday
Magic. This is your first taste of big money, right?
Glenn: Right.
Michael: Tell me what that’s like.
Glenn: One hundred and twenty-seven thousand my
second month. The checks were coming in, $9,000 in
one day. Three $5,000 sales would give me $7,500.
Michael: What do you do with all that kind of money?
Do you put it back into the business?
Glenn: I bought a new Eldorado Cadillac. I’ve got
the biggest home in Marion, South Carolina. The
Deputy Sheriff came out and said you’re going to
hell for telling people you’re making them rich. I
was telling people that we were going to make it and
we’re going to get out of their hick town. And the
Deputy Sheriff says you’re running bootleg whiskey.
You’re not selling cosmetics. I’m going to catch you
before it’s over. You might as well give up now.
Michael: Were you getting scared?
Glenn: No, I wasn’t scared. The preacher came out
and said liars go to hell and we need to pray about
this, Glenn. Now, the preacher turned out to be a
liar because I got rich and I’ve estimated over 800
millionaires came out of my company.
Michael: What’s the lesson? Why is it that one
someone has a great success, there’s so much
negativity and animosity?
Glenn: If somebody is less educated than they are or
they feel like they’re superior to the person doing
the success, they try to stop it or they criticize
it because it makes them say I need to be doing more
myself. So, it’s a matter of you’ve got to quit
doing more. You either got to get greater and you
don’t know how. They were the bankers, they were the
lawyers, they were the senators in my hometown.
Here’s a harelip, eighth grade dropout selling
sewing machines door-to-door and all of a sudden
he’s rich. You draw your own conclusion. If it were
me, when somebody’s rich and they live in my
hometown, I’d go shine their shoes and tote their
briefcase to find out how they got that way. They
say, well, I’m a banker. It’s below me to sell
cosmetics.
Michael: Was Koscot…as it was growing, did you hire
a law firm?
Glenn: I hired a couple of lawyers locally at first
and then I had in-house lawyers. And then F. Lee
Bailey became one of my attorneys, which was a
mistake because they were after him more than they
were me.
Michael: They were after him back then?
Glenn: Oh yes. He wrote a book that made the postal
general inspectors look like Keystone Cops and it’s
called, For The Defense.
Michael: Did he have that book published back then?
Glenn: Yes, before he got on me. He’s the one that
got Sam Shepard off. You know who Sam Shepard was.
Michael: Yes.
Glenn: He may be one of the most brilliant men I’ve
ever met and he’s the most honest man I’ve ever met.
He worked for me for the first year for nothing.
Michael: How old was he then?
Glenn: At that time he was about 39.
Michael: Did you ever keep in touch with him over
the years?
Glenn: Not lately, but I’ve talked to him a couple
three years back. He lives in West Palm Beach now.
Michael: So, when did you really start feeling the
heat with Koscot?
Glenn: About eight months after I started it. I
started it in August of ’67. The state of North
Carolina accused me of being a lottery. And what
happened, we found out later is two the Attorney
Generals had gotten into Koscot and it didn’t work
and they wanted their money back and we didn’t give
it back to them. If I had known what I know now, I
could give everybody’s money back that complained, I
wouldn’t have no bad publicity. And also, I could
have bought some influence in Washington and I could
have gotten a lobby firm, but I thought all that was
crooked.
Michael: Were you traveling all over the country?
Glenn: I was in three states a day on a Lear Jet,
Thursday through Sunday.
Michael: Who organized all your meetings and
everything? You were going through the distributors?
Glenn: I had a sales manager who became the
president later. And then we had three divisional
presidents line a third of the United States and
Eastern Division and then we had 15 regional
directors under the divisional, which is roughly
three states apiece. California had one because it’s
big and Ohio and New York and Florida. And then I
had state leaders. I had about 70 of them because
some states were bigger.
Michael: You had to have a good team in place
because I’m sure you learned as you went on, but
that’s a big organization to handle.
Glenn: What we did, we’d make one phone call on a
Monday morning and we’d know what was happening,
what sales were made right on down to Pocatello,
Idaho. Everybody called their up-line.
Michael: Where you using computers and sending them
a printout?
Glenn: We had a 360 computer that printed the text
out. It was one of those big deals where you had to
have an air-conditioned room just right. It cost me
$40,000 a month to lease the computer from IBM. But
we were modernized and we had a 220,000 square foot
building, the size of two football fields.
Michael: Give me some stats on Koscot in
relationship to the MLM industry. At that time, was
Koscot the biggest, the best; what can you tell me
about that?
Glenn: At that time we were bigger than Amway and
bigger than everybody in ’63. They started four
years before me. They were smarter than me. They got
Gerald Ford on their side when he was a Congressman.
And then they were from Michigan and Gerald Ford was
from Michigan. And then they were ten years older
than me. When I was 33 years old, they were 43, so
they were much smarter then than I was and they knew
how to play the political game.
Michael: What was the founder’s name?
Glenn: DeVos.
Michael: Were they attracting heat, too?
Glenn: They got some heat, too, but when they got
heat, they got Bob Hope. They had General Hague on
their advisory board. They had clout.
Michael: When you get big like that, what’s the
lesson?
Glenn: You better have some political people on your
side.
Michael: How do you do that?
Glenn: Well, I didn’t do it.
Michael: How did they do it?
Glenn: You’ve got to donate to the right campaign,
lobbying firms, and all that. I thought that was
crooked. I built a big home in the shape of castle,
50,000 square feet on over an acre. I always had a
dirt road because I wouldn’t give them the
commissioner or the mechanic the extra $20,000. I
felt just because I was rich, could afford to pay
another $20,000 I shouldn’t be better than my
neighbors. You’re stupid. Pay the $20,000 and get
your road paved. Your property will go up. I said
it’s not right. And Mike Bailey told me one time, he
said your problem is you’re so honest you aren’t
real. Nobody believes it. He said if you weren’t
honest, you would have been in South America or
Switzerland or Ireland with the money. You wouldn’t
have built your home here or your building here.
You’re buying land here. So, if I thought that I was
doing something wrong, I wouldn’t have stayed here.
Michael: Now, let’s go into the Dare To Be Great.
How did that all start?
Glenn: It started _____ because I called Earl
Nightingale and I asked him would he be my
motivator. I asked Zig. Zig said I don’t think
you’re going to make it, sport.
Michael: Why did he say that?
Glenn: Well, he wrote about me in his book how I was
the best salesman he ever had. He thought I was a
good salesman. He said running a business is a
little different than being a salesman. He’s
probably right, but you see, I was too dumb to know
he was right. And what I did is I hired people
smarter than me to run things.
Michael: Did Earl Nightingale come on board?
Glenn: No, he had made a contract with Holiday
Magic, so he couldn’t represent both of us.
Michael: I just did an interview with Vic Conant of
Nightingale Conant about two weeks ago.
Glenn: Good man.
Michael: His stuff was just incredible.
Glenn: Yes, well Clement Stone had that.
Michael: Did W. Clement Stone help him out?
Glenn: Yes, he’s the one that made him famous.
Michael: Oh, really.
Glenn: Yes. Put up the funds for that. I met Clement
on television.
Michael: How did Clement Stone get him going?
Glenn: He put up the money.
Michael: He put up the money to get Earl Nightingale
on radio?
Glenn: No, Nightingale Conant.
Michael: Oh, to get Nightingale Conant.
Glenn: The tape program.
Michael: Oh, I got you. Well, I asked Vic Conant, so
is Nightingale and Conant 50/50 and he said it was.
Glenn: Yes, but Clement Stone was the man that had a
magazine--I forgot the name of the magazine--that
they all branch off of. Clement Stone was 17 years
old when I met him. He was worth $300 million at
that time. He started off in insurance, door-to-door
and shining shoes.
Michael: Dare To Be Great, so how did this all come
about?
Glenn: Well, Dare To Be Great, we needed something
to train the people and Koscot was reaching its
limit for distributorships. We only wanted to have a
7,000 population. So, we started Dare To Be Great
and people were fascinated with the attitude we had.
And so, we came up with a nine-day course. I turned
to one of the men names Clyde Cobb, who was a
nuclear engineer, 28 years old at that time and I
told him, Clyde, write me a course with 12 tapes.
So, he wrote one on goal setting, attitude,
relationships with people, various different
subjects. We now have 138 audiotapes and we have 38
video. But Clyde Cobb wrote the first course and Dr.
Jasper Roo wrote the second course.
Michael: Did the second one replace the first one?
Glenn: No, we just had additional information. The
second course was How To Understand Others; work
with them, relate to them, and work around the
problem and get them to do what you want. And then
we had step number three, which was the sales
course. I did most of that. And step number four was
how to be a leader, leadership. And we had a
nine-day class for eight hours a day. We paid a
commission. We sold the course for $300, $1,000,
$2,000. Each one cost a little more. The total
package was $5,000 back in 1969, which is like
$25,000 today. We did $300 million in sales with
Koscot and Dare To Be Great. Great did $189 million
of it.
Michael: Was Dare To Be Great just an additional
product line for the Koscot distributors or a
separate company?
Glenn: It was a separate company, but the Koscot
people that left, some of them would go into that.
You had the promoters and you had the retailers. Had
people that set up the gas station and the guy that
pumped the gas, in other words. So, Koscot people,
the promoters, wanted to still promote when we
closed out the distributorship, jumped over to Dare
To Be Great and their wives ran the Koscot retail
part.
Michael: Tell me the advantages. You have a cosmetic
product and you’d have now an information product.
What did you like better from a business standpoint?
Glenn: The information because we build men. The
product was people. I got over 800 million that I
know about and they were pole climbers, they were
housewives, they were dishwashers. [Inaudible]. They
didn’t become millionaires selling my courses. They
became millionaires with the attitude we gave them
and the training.
Michael: So, those courses changed lives.
Glenn: That’s exactly right. See, here I am talking
to you, Mike, and I say Mike if a harelip, eighth
grade dropout can become a multi-millionaire, why
can’t you. Do you have an education, Mike? Do you
have a college degree? Maybe you don’t have a
college degree. Well, I don’t either. So, what’s
your hang up now? It’s just unreal. Everybody I told
could be great. Somebody said you’re lying to me.
Everybody can’t be great. I said some of the fools
believe me and they get great.
Michael: With the cosmetics, you had a residual
reorders because it has to be used up and bought
again, but the information product, it’s pretty much
a one-time hit or you have other products that
people buy. How would you compare those?
Glenn: Dare To Be Great and they sold other
products. I had 78 corporations before it was over.
Michael: Gees, 78 corporations?
Glenn: Under one umbrella, Turner Enterprise. I had
a tree shaking machine. I had a professional
football team.
Michael: What football team?
Glenn: Orlando Patriots. It was the Continental
League. It lasted about three years. We were the
number one team in ten teams.
Michael: How old were you then?
Glenn: Thirty-five.
Michael: How do you handle 78 different companies?
Glenn: Well, we had nine divisional presidents. They
divided the 78 under each one of them. It was a
system just like running a grocery store.
Michael: You had good organization.
Glenn: Yes and I had terrific salespeople and
terrific administrators at that time.
Michael: Were you a workaholic?
Glenn: Yes, I went day and night; a half a million
miles a year I put on a Lear Jet, my own private
jet. I had 14 aircraft.
Michael: Did you have young kids at that time?
Glenn: Yes, my wife took care of them. It’s not how
much time you spend with the kids; it’s the quality.
When I was playing with my little daughter,
3-years-old, I was laying on the floor with the
dolls and the dollhouse for half an hour. Half an
hour quality playing time is better than running
around and yelling at her all week. It’s not the
time you spend with your men. And the same with my
executives. Most people sit there and enjoy telling
jokes for 30 minutes. You say what you’re going to
say in 10 minutes and get out of there.
Michael: So, you’re a believer of no wasting time?
Glenn: No. I simply hired a man and if he made a
mistake, gave him another chance. If he made three
mistakes, I got rid of them. I usually promoted him
up and out. And if a guy left me, _____ something
wrong, I usually pay him three months salary, but I
paid him 30 days from now and 60 days from now, so
by that time he had another job and wasn’t bitter.
Otherwise he tells everybody all the problems.
Michael: The Village Where Anything Is Possible,
what’s that about?
Glenn: That was a castle; 60 acres, $300,000 it cost
me. Spent $4 million on building the castle. Never
did complete it. Got about 80% finished and the
government moved in. Finished the boathouse. It held
200 people upstairs. Had a stable I lived in for a
while. It had seven bedrooms up above the horses.
Later I kicked the horses out and made more bedrooms
and more space. It had a tree house that cost
$15,000 for my kids to play in. It had a gatehouse.
Had 30 security guards in the building and the
airport.
Michael: Did you bring distributors there to tour it
or anything?
Glenn: Yes, I brought people out there. I built it
for that reason and we had barbecues and we had our
Army barracks at _____, Florida right out of Orlando
where we trained them how to be positive. We had the
translate equipment in five languages just like the
U.N. We trained 600 women there a week. You get the
women fired up, their husband has to go or she’d
leave him.
Michael: So, when you’re selling an opportunity,
it’s important to sell the wife.
Glenn: Yes. You’ve got to remember that whoever is
the house besides the one you’re selling, you want
to sell them, too, but they can open their mouth and
kill the sale. I had seven women presidents back in
’72. They all made me a million dollars that year,
every one of them, maybe two million. A black woman,
27 years old, was a former maid, unheard of. She’s
with Uniform Stores of America now. A top man under
Lyndon Johnson, a bank commissioner, he came down
here and wanted me to federal charter, a bank
charter and I said I don’t know anything about the
bank. He said if you’d just give us $200,000, we
will set you up, make sure you have no legal
problems, get you the right lawyer in every law firm
and I said, man, that’s crooked. That’s like the
mafia. I’m not going to pay you to do that.
Michael: So, he wanted you to get a bank charter,
basically buy protection?
Glenn: He was going to give me a bank charter if I’d
buy protection.
Michael: And what would a bank charter allow you to
do?
Glenn: I’d own the biggest bank in central Florida.
I was running about $18 million a month through the
bank. I said that’s crooked. See, I had a warped
sense of what’s crooked, but that’s the way business
is done. See, I just got rich too fast and I didn’t
know what I was doing.
Michael: Did you have any mentors who are already in
big business to help?
Glenn: I didn’t trust them because they’re all
crooked because I figured they take my company away
from me.
Michael: U.S. Senate, what’s that about?
Glenn: I ran for the Senate.
Michael: What made you decide to do that?
Glenn: Well, I was in between two mail fraud trials.
The first trial lasted eight and a half months and
ended in a hung jury. The second trial lasted about
two and months and I defended myself and I beat them
so bad they settled for a misdemeanor.
Michael: Were you totally stressed out?
Glenn: No, at that time I was young and dumb and
full of piss and vinegar.
Michael: Who was defending you on the first one? Did
you have a decent lawyer?
Glenn: Ed in Atlanta, Georgia. I did a better job
when I did the second trial.
Michael: On the first one, what state was it with?
Glenn: I had a hung jury, so they retried me. In
between the two trials I ran for the Senate and the
reason I ran for the Senate was because they had a
gag rule on me where I couldn’t talk about what was
going on in the trial. As a candidate for the
Senate, I could say anything I wanted to about the
son of a gun.
Michael: Were you able to voice?
Glenn: I voiced like you wouldn’t believe.
Michael: Where were you able to talk about it now
that you’re running for Senate?
Glenn: Well, when I was campaigning. Then I said
when I get to Washington, I’m going to be like the
fox in the hen house. The chickens are going to run.
I should have kept my mouth shut and got in the
Senate. I came in fourth in the democratic primary
out of 11 candidates, which one of them was the
president of the Senate and one of them was the
president of the Florida Bar Association. I whipped
them pretty good because I had name recognition. In
my home county, I came in second only to the
Secretary of State at that time.
Michael: How much did you have to spend on the
campaign?
Glenn: I didn’t have but $30,000. They had frozen
all my money by then.
Michael: They had all your money frozen.
Glenn: My opponents had a half a million.
Michael: Were your company’s frozen at that time?
Glenn: They were in Chapter 11.
Michael: Both of your companies were in Chapter 11.
Glenn: I turned it over to a preacher, who beat me
out of them later. Thirteen million down the drain.
Michael: Tell me about the day that you realized
everything was frozen and was going down? Where were
you?
Glenn: [Inaudible].
Michael: How long did it take from the time the heat
started until everything was frozen, that was done
to your companies?
Glenn: Five years.
Michael: It took that long?
Glenn: Yes. You’ve got to realize one thing, money
was never my object. Money just gets people excited
and after I get them excited, I’d get them and then
I’d teach them how to be happy, how to handle
problems. The course people used that long after
they lost money or they made money because if you
got your attitude right, you can make it. And it was
the fun of doing it more than it was getting it. I
realized that I was born naked and if I died naked
I’ve lost nothing. I just borrowed everything in
between. Mail fraud was when they indicted me.
Michael: So, they indicted you. What did they do,
just fine you?
Glenn: They indicted me and then I won the trial. I
settled with them.
Michael: I see. So, it was just a monetary
settlement?
Glenn: Yes, $2,500.
Michael: That’s it?
Glenn: After they changed all the laws. See, they
kept me busy with the court system until they could
change the laws. There were no laws. I violated no
laws because everything I was doing was legal in
those days.
Michael: But what did they indict you on if there
were no laws?
Glenn: They indicted me for mail fraud. They can
take you and if send me a letter saying I’m going to
slap the crap out of Joe down the street, they can
indict you.
Michael: So, they used a vague mail fraud law to
indict you.
Glenn: Right, and they have a 97% conviction rate.
Michael: So, you settled. Then what did you do at
that time?
Glenn: I went back and I started another company
called Mind Spa, just a smaller version of Dare To
Be Great.
Michael: And what did you do different this time?
Glenn: Well, I didn’t have a multi-level part.
Michael: It was just direct sales?
Glenn: Yes and then later I went into a company…my
bodyguard, Ed Rechtor, who wrote one of the books
about me, The Unstoppable American.
Michael: It wasn’t multi-level, so it was just
direct sales. How did that go?
Glenn: It went good. Nothing like multi-level. Later
we went into multi-level with him owning the company
called Selling to America. That’s the one they
finally got me for aiding and abetting a pyramid and
I spent four years and eight months in an Arizona
prison.
Michael: You started another multi-level, but you
did it through some other guy, another entity.
Glenn: Well, I didn’t start it. They started it.
They used my material.
Michael: But they came after you and said you were
basically the…
Glenn: I spoke at two or three meetings in Arizona
and this consumer protection head of America--every
year they brought in one of the Assistant Attorney
Generals of the consumer protection. So, he wanted
to get me and everybody else. And I was already
running for state Senate and I didn’t take it
seriously. I went out there and they ran me through
and the jury wanted to get out for the 4th of July
and they convicted me.
Michael: And then you had to go away to…
Glenn: Four years and eight months. It was supposed
to be seven years, but good behavior.
Michael: So, you were there a whole four years and
eight months?
Glenn: Yes.
Michael: And where were you, in Arizona?
Glenn: The southeast corner of Arizona.
Michael: That was a federal penitentiary?
Glenn: No, it’s state.
Michael: Was that guy operating in Arizona?
Glenn: Yes, he was operating in all 50 states and
Arizona was the only one that gave me big trouble.
There’s so many different laws in each state. He
went out there and asked if he was doing anything
wrong. If I am, please tell me and I’ll change it.
They said you aren’t doing anything wrong. And later
they did it.
Michael: I interviewed a guy who made $100 million
just about seven years ago. He made $100 million
selling the male enhancement supplements. And the
only trouble he had was Arizona and that’s where he
went away…in Arizona.
Glenn: Yes, well different states--Wisconsin was
bad, Michigan was bad, and North Carolina and
Arizona. I was in 13 countries.
Michael: How old were you then when you went away?
Glenn: I was 53 and I got out at 58.
Michael: What was that experience like?
Glenn: The biggest problem was that I lost my family
over it, my wife and then my children. Of course,
they all came back later. And I kind of liked it in
a way. I hate to say this, but I was handling the
guards and I was handling the warden and I was
handling the other prisoners. I was using my
philosophy and I had no problems. You know where
everybody else is getting mad at the guard, I’d give
the guard a serious compliment.
Michael: You’d just treat them well.
Glenn: I was just…do unto others and you had him
doing to you and I had respect and they called me
Mr. Turner. There was no problem. And the inmates, I
picked out the toughest guy in the yard--it was a
Mexican--the toughest guy. There was a black guy,
there was a white guy and I respected them for who
they were and they looked after me. I wouldn’t tell
them where I lived when I got out.
Michael: Were you able to work on any business while
you were there?
Glenn: No, I wasn’t. I didn’t do anything while I
was there. It was kind of a relief to be there. They
had banged me so hard for so long. All of a sudden I
had free security that I didn’t have to pay for. I
had free meals.
Michael: In the other interview I did with this guy
who went away, he said the same thing. He went away
for about a year. He says it was really kind of a
relief. You didn’t have the business pressure…
Glenn: They indicted me in 1955 and they waited two
years before they tried me. I mean I starved. I had
lost everything. I lost my home…everything but one
home and all that.
Michael: For two years.
Glenn: I couldn’t travel out of state. They had me
captured.
Michael: What did you do for those two years, the
legal stuff and the trials?
Glenn: Sat around and did nothing. Read books.
Michael: Did you get depressed?
Glenn: No. I was just bored.
Michael: So, you kept a good attitude pretty much.
Glenn: I always had a good attitude. I was just
bored.
Michael: Did you keep in touch with any of your old
business associates or anything?
Glenn: They had companies when I got indicted. I
backed out. I didn’t help them because my name, you
know, I was indicted and it would hurt them. And
then both companies couldn’t keep it going like I
had it going.
Michael: I read the Time article. When did they do
that piece on you?
Glenn: In ’72, I believe. They had a Life
Magazine…11 page spread.
Michael: I saw the article on Time.
Glenn: Well, Time had one too. In ’72, somewhere
around the spring, I believe. Also in ’72 is when
the article appeared in the New York Times, too, and
I was number four on Nixon’s hit list. They were
after me in all places. The Security Exchange
Commission wanted to stop Dare To Be Great.
Michael: Did you get letters while you were in jail?
Glenn: Yes, there were 12,000.
Michael: That must have been nice.
Glenn: The warden said who are these people. Is it
some kind of scam you’re running? I said they’re my
victims.
Michael: What happened after that?
Glenn: Well, I got out and I had one-year probation
and moved in with a preacher friend of mine. Went
through a divorce. Remarried. Started a nutrition
company and it’s been going now for 12 years; mail
order. Lately I’ve been doing some sales training
for an international travel company.
Michael: Do you think the government still has their
eye on you or are you pretty much old news?
Glenn: You’re the only one that’s asked me in 10
years about my problem. I probably should have had
it republished.
Michael: Return of the Unstoppable American, when
did you write the Turner, Turner, Turner book?
Glenn: When I got out in ’82.
Michael: Can we talk about a little bit of the stuff
you teach some of your distributors, just some of
the personal development stuff? You’ve got here
total life power. What’s that mean?
Glenn: Well, we worked on the spiritual development.
I always said see that halo around my head. They
said no I don’t see it. I said you don’t have one.
But you’ve got to get your spirituality in life
tight and that means you and your God, not my God,
not my church, but your church. I respect all
religions, all churches. And then you’ve got your
second thing is your mental. You’ve got to work on
your mental attitude. You’ve got to clean it out
first because if you don’t think right, you’re not
going to be right.
Michael: Some people have just such negativity
ingrained in them.
Glenn: You associate with positive people. You read
positive books. Whatever you put in the mind, the
most comes out. If you put in Spanish, you’re going
to speak Spanish. If you’re born in Russia, you’d be
a Communist 20-30 years ago. You’re born _____, you
have a different philosophy maybe. So, it’s whatever
you put in your eyes and ears. Whatever you put in
your mouth makes your body good, bad, _____, cancer
or whatever is going to happen. So, you teach people
to be careful of who they listen to. You can cuss me
out here on this phone. The thing I would say, well,
he was so nice up to the end, or if you turn this
article into a bad article, I’d say, boy he slicked
off of me. Taking it personally, I’d say well that’s
his point of view. If I was you, I’d do what you’re
going to do; tell we teach how to control your mind,
not let other people control it. If I can make you
mad for one minute, I control you. If I can make you
mad for an hour…if I make you mad for a day, a week,
a month, a year…if I can make you recall what I did
to you 10 years ago, I still got control of your
mind to a certain extent. So, we learn to take back
your mind because most people lost it when they two
years old when their mothers and fathers and sisters
and brothers and teachers started to tell them what
they could do and what they could not do.
Michael: But it takes work, right.
Glenn: Sure it does and it takes work to mess it up.
If you live around people that talk about cutting
people open, doctor talk, you’ve got the mind of a
doctor. You live around people that write, you’re
talking about writing and punctuation and whatever
you do there. Same with mechanics, you talk about
it. You live around drug addicts, you talk about
their drugs. Then you have your emotional controls.
That’s the third thing in the book, in the back of
the book.
Michael: How’s that different from mental?
Glenn: Emotional is when I can get you upset.
Mental, I can feed you the wrong information. But
emotional is, oh you just don’t know what
happened…my husband beat the hell out of me. You
just don’t know what happened to me when I was a
little boy. I was raped. You’ve got to puke it out.
We’ve all had problems. Emotional is the hardest one
to work on, to get it situated, but it can be done.
And then you have physical…take care of your body…be
careful of what you put in your mouth. Watch what
salt does to the body or white flour.
Michael: Were you lifting weights when you were
younger?
Glenn: Yes, I was Mr. South.
Michael: So, you were pumping iron back then.
Glenn: Yes, I pumped iron up until I was about 25. I
just walk now and exercise three or four times a
week.
Michael: Did Charles Atlas influence you?
Glenn: No, it was Joliet.
Michael: Joliet?
Glenn: Yes. They even advertised it in the paper
like Charles. He had a course for $79.95 and I
couldn’t afford it. He sent me in the mail…I’m a
farm boy. My daddy makes $500 a year. Then he sent
me another $39.95 and next week he came down to
$14.95. I had $14.95, but if I would have waited I
would have got it for $7.95. With $14.95 I bought me
some cement and made me some iron weights and cement
block and never started smoking, never drank, and
never had drugs in my life. Never touched a
cigarette and never touched whiskey. I’m so
excited…if I touch this stuff, I’d be jacked up
about it and I’d do it too good. I’m high on life.
I’m drunk on attitude. And then last but not least,
is financial power. This is the last step in the
book. Take care of your money. I’ll give you an
example. I know a guy that put up $1,000 in ’68 in
mutual funds and it was worth $88,000 last year.
Michael: How do you protect your money? Let’s say
you’ve got people listening to this and they’re
growing businesses and they’re starting to make some
good money.
Glenn: They’ve got to set up a trust, which I did
not do. I did it all wrong because I thought legally
I was okay because I wouldn’t do anything wrong in
my heart.
Michael: Would a trust have protected you?
Glenn: If you set up the right trust for your
children or something, you’re protected. They’ve got
all kinds of trusts. If have to have a trust lawyer.
Michael: What other advice would you give
businessmen who are growing pretty large companies
to protect themselves?
Glenn: That means they’ve got to hire the right law
firm, a business law firm because it’s all geared
around the law. I thought all you had to do was go
into court and be honest and it would be all right,
but it’s not that way. There’s an old saying, don’t
let the truth mess up a good story.
Michael: Did they want your money?
Glenn: They wanted publicity. They wanted to be the
guy that got Jesse James. They made a Jesse James
out of me so they can draw on you.
Michael: What was the largest crowd you ever spoke
to?
Glenn: Fifty thousand.
Michael: Fifty thousand.
Glenn: In India.
Michael: In India.
Glenn: And 15,000 in America. Now, that’s not
counting--I won the American of the Year award in
New Orleans…a college series…the best of each plays
each other. And the Lion’s Club of Tampa gave me the
American of the Year award on national television.
There was 45 million watching that. There was about
20,000 there in person.
Michael: What’s it like speaking? You were speaking
in India…50,000.
Glenn: Yes. You’re speaking to one person, the rest
of them are listening.
Michael: How did you prepare for your speeches?
Glenn: I never prepared.
Michael: You went out there and just adlibbed it?
Glenn: Before I go up there, I get a feel for what’s
going on and if it’s the contractors meeting, I get
to thinking about a bunch of drunken contractors
having a cocktail party that I have to speak to and
they don’t listen. So, I always look at the crowd
and I figure out the first joke. Then I give them
the meat of my subject and then I finish up with
heart.
Michael: You definitely had a talent for speaking to
the public.
Glenn: I like people and I don’t have any animosity
towards any race, creed. I’m not mad at the
government. I’m not mad at the prison officials.
Life’s too long not to enjoy yourself.
Michael: I haven’t seen you in action. I ordered the
videotape. I can’t wait to watch it.
Glenn: I sold 3 million copies of that…1 million
videos and films and DVDs, and 2 million audio sound
tracks in five languages.
Michael: So, that’s a whole publishing company.
Glenn: Yes.
Michael: Information products.
Glenn: I published my last book, Turner, Turner,
Turner…we’re out of print on that one.
Michael: You are. Are you selling a lot of those
books?
Glenn: We sold them all, about 200,000.
Michael: Wow, you did?
Glenn: I sold 7 million books in my career.
Michael: Seven million books?
Glenn: Yes. Most of them went through our
distributorship.
Michael: Selling information products and training…I
mean there’s good money in that as an income stream
for multi-level…
Glenn: It’s good, but it’s the hardest sale you’ll
ever make because most people spend about $8.00 on
attitude. They’ll buy anything else but attitude, so
that’s why we used money to get them in. You can
make money selling these courses and then after they
take the course they don’t care about making money,
but selling courses they can make money…best gas
station in town. All across America my people, there
were a million of them, they were running the best
gas station, they were running the best taxi cab,
they were the best husbands, the best wives because
they know how to handle attitude better.
Michael: How is the MLM industry today? What’s your
take on it?
Glenn: It’s all done by Internet, most of the
successful ones…Internet and fax machines and phone
conversations.
Michael: Is it as big and as effective as ever?
Glenn: It’s bigger. You’ve got over 8,000 companies
out there.
Michael: So, what are the stats now? What percent
will be here in five years?
Glenn: About 3% of the companies become an Amway
type or use a corporation out of Utah…Herbalife…and
they all had their legal problems. They just got
_____ board of directors. You’ve got to pay the
piper if you’re going to last, in more ways than
one, not just money-wise, but you’ve got to have the
right friends. It’s like a football team. If you
can’t get along, don’t run it anymore. I was a long
runner because I thought all I had to do was be
honest.
Michael: Would you like to talk about anything that
you’d like anyone to know about…any programs.
Glenn: Tell them that the tape is on the Internet
and the website. I’m training for a company at the
moment called Guaranteed International Travel.
Michael: Can you give your main website? If anyone
wanted to see some of the old footage of your
speeches…
Glenn: Glenn…to “n’s”-W…initial…-Turner.com --
www.glenn-w-turner.com.
Michael: Are you computer savvy, Glenn?
Glenn: Not me. My wife is one of the geniuses on it.
She has a genius IQ.
Michael: What are you doing to keep busy
today…you’ve got existing companies right now?
Glenn: Train people by phone and the Internet. We do
public speaking. I speak all over. I spoke at
different companies.
Michael: What do you charge for a keynote speech?
Glenn: It depends on if it’s local. If it’s local,
I’ll do it for maybe $5,000 and if I have to travel
a day out and a day back, usually $10,000.
Michael: I saw you spoke to the Harvard Business
School.
Glenn: School of Law and I spoke at Notre Dame.
Michael: So, you spoke to all their law students?
Glenn: At Notre Dame, the market and business class.
That was the best.
Michael: What did you talk to them about?
Glenn: To understand innovation from Professor
Yarnell’s class. I talk to them about anybody can
learn to market at school. What you’ve got to do is
learn how to handle people and you’ve got to be
straight and honest because if you’re honest you can
take people a little bit for the rest of their life.
If you’re dishonest, you take them one time, they
wise up. If you give them a fair market value…the
only way to do it is be honest. And if I’ve ever
been dishonest, it came from my head and not my
heart; a mistake I made. A government lawyer once
told a jury Mr. Turner might have meant to be honest
and not run the red light, but the fact he run it,
you still have to convict him even though he didn’t
mean to do anything wrong. That’s the law…the
Federal Trades Commission in 1972. I said please
tell me what I’m doing wrong. He said ask your
lawyer. I asked my lawyer. He said you aren’t doing
anything wrong. So, I became a ping-pong ball
between two sets of lawyers. And then I looked at
him and I said if you’ll send a lawyer down, he can
sit at my desk--I’ve got a big desk. I’ll put
another chair here. I’ll pay his salary and he can
tell me if I’m doing anything wrong. Oh, we can’t do
that. I said why can’t you? Why isn’t the law
designed to help the American people? They wouldn’t
do it. They just wanted to bang me to get the
publicity.
Michael: What would you tell the average guy who
first comes across an MLM opportunity…what’s
important in an MLM opportunity to…
Glenn: You want to check out the credibility of the
officers because if you’ve got two or more running
it, you’re usually going to have problems. Like Jay
van Andel and Richard DeVos is the only one I ever
seen in partnership that worked real good.
Michael: Are you saying because of the nature of
partnerships that they usually go down?
Glenn: Right, even a husband and wife go down…most
of them.
Michael: Yes, that’s true.
Glenn: It isn’t going to take a genius to figure
that out.
Michael: How about compensation plans?
Glenn: Compensation plans are important, but it’s
more important to outline the payout. Most people
are too lazy to work after they get involved. If
they’re not going to stick come hell, recession,
depression, hot water or war, don’t get involved. If
you’re going to give up, give up before you start.
There’s going to be a bigger reason you should give
up and one reason you should stick. You’ve got to
realize that at multi-level, you can go into
business for $300 or nothing almost. If you go into
the gas station business…100 stations failed a month
at one time in Florida. And then they put them out
of business…there’s Exxon…there’s some big
companies.
Michael: What’s the stats like with MLM? What
percent really make any money in the business?
Glenn: About 5%. Five percent of the people in the
world make things happen. Fifteen percent of people
watch what happens and 80% don’t know what in the
hell happens and don’t care as long as they have a
beer and a woman. The beer gets stale and the woman
gets old. But the point is I’ve never been stuck
with any product. What’s sold to me, I’m going to
sell to somebody else. If they’ve worked the retail
part, they can make it and everybody is a salesman
because they sell their wives on marrying them and
they sell their husbands on marrying them. They’re
really good salesmen.
Michael: That’s the end of my interview with Glenn
Turner. I hope you have found this interesting. We
pack a lot of content into our interviews, so this
isn’t the kind of interview you can listen to one
time. I feel confident in saying that you can listen
to this one almost ten times and still glean
wonderful insights and wisdom out of the words of
Glenn Turner. Go
here for more free audio recordings and speeches
by Glen Turner
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