How To Use Paypal To Get Clients

HMA Consultant, Jordan Swanson, was interested in how to market consulting services to the thousands to PayPal Store Owners in order to generate new HMA clients. Listen as I walk Jordan through some great ideas about ways to contact PayPal Store Owners and how then to market to the Store Owners’ business customers without even having to be there! Note: This system is not limited to only paypal shop owners. It can also work perfectly for e-bay stores. There are millions of them and by looking at the feedback ratings you can know that the store owners have lots of customers in their database as well.

Discover what the PayPal Store Owner’s Hidden Marketing Asset is – His customer base. You will learn how to get your hands on a database containing contact information for these customers by using an already-existing PayPal service that most people aren’t even aware of.

You’ll learn proven methods to get the PayPal Store Owners’ attention and how to get them interested in your proposal.

Hear my advice about what to say to entice the Store Owner into working with you to contact his customer base to view your personalized online Articulate presentation on how to grow a business without spending more money on advertising.

See how contacting these business customers can generate qualified prospects for you that you can then take through an Opportunity Analysis.

With contact information obtained from the PayPal Store Owner’s customer database, a personalized online Articulate presentation, and a cleverly crafted sales letter to these business customers, you can have qualified prospects calling YOU for help in growing their businesses.

What a great way to leverage your valuable time and efforts! This short recording may make all the difference in the way that you market your HMA Consulting services. Don’t forget to call me if you have any questions. This recording is 19 minutes.

Michael: It may take you talking to ten potential businesses to get one to do it, but still that one, that’s an endorsed mailing. That is so much more powerful than generating clients cold, and it’s an automatic presentation delivery machine that takes Jordan out of the picture.

Music

Hi, this is Michael Senoff with HardtoFindSeminars.com and Consulting Secrets. Here is an exclusive recording for the HMA consultant, and it’s on how to generate clients automatically through the use of PayPal shop owners. In this recording, Jordan Swanson, one of our new HMA consultants called me for me to expand a little bit of exactly how to do this, and that’s what you’re going to hear in the next 20 minutes – how to use PayPal, which is an online payment service, and how to leverage the hidden marketing assets within PayPal shop owners, i.e.; their customer list. Please note that this system is not limited to just PayPal. I think this will give you a lot of ideas and help you put your consulting, lead generating prospecting activities on autopilot. Enjoy!

Jordan : What I was really wondering was how we could apply this with being an HMA consultant to doing this with PayPal store owners.

Michael: Okay, I can tell you how to do that. Here’s my thinking, the way to do it. Now, there’s a couple of issues we want to cover in this. One is how do we get a PayPal store owner to respond in the quickest and most effective way?

What we want to do is we want to sell consulting services maybe online since PayPal is worldwide. So, we can sell them through the Internet or through the telephone or take someone through an opportunity analysis, or you could look at their website.

Are we talking about doing on an international or national basis rather than someone local in your area that you would want to meet face-to-face?

Jordan : Yes, on a national basis.

Michael: Okay, so the goal is to be able to get that interested party, the store owner or the store owner’s customer, in front of a presentation preferably the PowerPoint presentation that Richard and I did.

Jordan : Exactly.

Michael: Now, what’s the hidden marketing asset in a PayPal store owner that you identified from listening to that recording? What’s the asset that we know that PayPal store owner has? It’s most important. Why are we focusing on them?

Jordan : It depends on who you’re talking about, but they’ve got a customer base.

Michael: That’s right. We know that by going to PayPal.com -

Jordan : There’s a lot.

Michael: Thousands of store owners who accept PayPal as a form of payment. Did you go into the PayPal shops and look around?

Jordan : No, I haven’t had a chance.

Michael: Okay, you have not done that. When you go to PayPal.com , and you look at their shops, you can search the shops by category. So, let’s say we look for category related to business where we know that the customers of that PayPal shop owner will most likely be businesses that we want to possibly talk to, right?

Jordan : Yep.

Michael: So, let’s use an example, and I’ve used this example before. Let’s say it’s a PayPal store that sells boxes, package and shipping supplies, okay?

Jordan : Okay.

Michael: There’s not too many people who aren’t in business who are buying boxes and shipping supplies from a supplier, are there? Usually, if you’re buying boxes, packaging tape, tape guns, things of that nature – invoice holders – you’ve got a business. You’re selling something. You’re shipping something out. You need shipping supplies. So, would it be fair to say that if I contacted a PayPal store owner, his customers are most likely businesses?

Jordan : Yes.

Michael: So, that’s who we want to get in front of, right?

Jordan : Yes.

Michael: Okay, so we know by going into PayPal and looking at the shops and going under business services and let’s say we find Acme Box and Tape Supply. We can look right by the store name, there’s a number, and it could be a number between a hundred or it could be twenty or thirty thousand, and that it’s a feedback number that PayPal gives it’s store owners. What that represents is a PayPal transaction that store has encountered whether the store has received money from another PayPal customer, or sent money to another PayPal customer.

Jordan : Are those individual transactions?

Michael: Individual transactions.

Jordan : Okay.

Michael: Now, if it’s Acme Tape and Box Supply, a good majority, probably all of them are going to be transactions where they received money because they’re selling boxes and tape supplies. So, they may be selling on eBay. They may be selling through their website and they accept PayPal.

So, we know by looking at that number that we have a good idea of the amount of customers they have, right? So, we want to look for a company with a good amount of customers, maybe a few thousand. You can start with 500 is still good when you’re starting, but since it takes the same amount of energy and time to set one of these deals up with a PayPal store owner, why not go for one with 10,000 feedback.

Now, what does that mean? Here’s the hidden asset that you know they have that they may not even know they have. The asset is that if you’re Acme Box And Supply and we’re talking and you get me to agree to send out an email to all my customers about this marketing workshop that you’re going to help me put together, and I’m going to sponsor to my customers, you know that if I have a PayPal account and I have that amount of feedback that I have that database right within my PayPal account.

What that means is if I’ve done 10,000 transactions with PayPal, I can go into my PayPal account and I can download the entire database – the name, the email address, what they bought, when they bought it, how much they paid, how much the tax was – all the details within a PayPal transaction. It’s in a CSV file or an Excel file or a Text file. You can download it any way you want right from PayPal. Are you with me?

Jordan : I am.

Michael: PayPal will allow you to download all your transactions from the time you started working with PayPal. They can go back six, seven years ago when I first started with PayPal and download every transaction. It’s all recorded right there.

Jordan : Do you think a lot of the business owners, I know they’re not aware of perhaps using it as a marketing asset, but are they aware of the fact that you can do that?

Michael: No, they’re not. A lot of them don’t even know that they can download their history. Some do, but a lot don’t. But, that’s what we want to know. We know that this person we’re going to talk to has customers, and we also know that we have a legitimate way of getting a message to those customers, right?

Jordan : Yep.

Michael: We don’t have to send junk email out to try to get people in front our transaction. We’re going to leverage that PayPal store owner’s asset, his customers, to get your workshop, your marketing presentation, your presentation to show his customers how they can grow their business without spending more money on advertising.

Now, why would Acme Box and Supply be willing to work with Jordan Swanson for you to put a presentation in front of my customers? Why would I want to do that?

Jordan : Hopefully so we can add more value.

Michael: You can add more value. So, I probably never contact my customers. They buy the boxes. They buy the tape. I ship them. I never contact them. I just wait for them to reorder.

So, wouldn’t it be nice if you showed me a way to build value and try to connect with my customers a little bit more? When Christmas time comes along instead of getting a card or a fruitcake or getting nothing at all, you can show me how to contact and reach out to my customer and say I want to thank them for their business. It’s not something I’ve done in the past, but it’s something I want to start doing more and more, and I want to let you know how important you are to me as a customer.

We really work hard here at Acme Box and Tape, and I may not show it over the course of us doing business except for me making sure that your boxes and tape gets out to you, but you should expect that anyway. That’s why I wanted to contact you today about something really special, a way that I can give back to my customer, and that is to show you how to get more business. That’s why I have paid money with one of the top marketing experts that I know, and he’s going to show you some very powerful strategies on how to grow your business without spending more money on advertising.

Would me, the owner of Acme Box and Tape, be interested in doing that? Because if I can show my customers how to grow their business, they’re going to buy more boxes and tape from me, right?

Jordan : Absolutely.

Michael: I have a vested interest in helping them and being partner with them to grow their business. I already am a partner because I’m supplying them boxes and tape. I look at myself as a natural extension to their business, but I’m going to give them a little bit more. I’m going to teach them how to fish, teach them how to grow their business, and this is what I want to say to my customers in the letter that you’re going to help craft for them, okay?

Jordan : Okay. Would it be advantageous for us as a consultant to offer an hour free consultation with us as a gift to his customers?

Michael: Well, hold on a minute. We want to leverage our time. Now, you can do it one of two ways, but I think the best way to do it would be to let the Internet deliver the presentation automatically without Jordan being there.

So, what you can do is you can customize that articulate presentation, Jordan Swanson, your email, your attachments, the free bonus reports – just like that link. I’ve sent you to the link. You’ve watched the presentation, right?

Jordan : Yes.

Michael: But, we customize one for you with your picture. So, when Acme Box and Tape sends out the email telling all the thousands of customers that he’d like to give them a gift that’s really special and it’s a presentation that’s going to show them how to grow their business without spending more money on advertising, he sends out the email to his list legitimately endorsing the presentation to his customers.

So, his customers are all watching the presentation at the same time. Now, at the end of the presentation there’s an invite for an opportunity analysis or another more detailed opportunity analysis looking at the specifics of that person who is watching the presentation’s business. Are you with me?

Jordan : Yes, I am.

Michael: Now, those people who filter out, who watch the presentation on their own time without Jordan having to be there, all by establishing this joint venture with Acme Box and Tape. So, you only want to deal with people who have taken the effort to watch the presentation, who identify with the presentation, and who take some action to contact you after they have watched the presentation. That’s the person you want to get in front of and take through an opportunity analysis.

Jordan : It seems like a complete no-brainer for the business owner to say, “ Jordan, let me add some additional value to give to my customers.” So, I’m wondering if is it as simple as that? I mean, what kind of objections would you run into? I can’t think of anything in particular.

Michael: Well it’s a win/win/win, and the only objection is they may not want to give you control of the list. It may take you talking to ten potential businesses to get one to do it, but still that one, that’s an endorsed mailing. That is so much more powerful than generating clients cold, and it’s an automatic presentation delivery machine that takes Jordan out of the picture.

Literally, Jordan, you could hire someone to do nothing but try and set these up, and that was my intention with that original recording, but it wasn’t for the consulting. It was before I even got involved in the consulting. It was to get my CD out to people.

I just got too busy. I never pursued it, but I did capture that training. That was used as a training to explain this concept to here.

Jordan : Yeah, it was great training. What I was just thinking was, based on that and how many thousands of PayPal stores out there, doing a joint venture with them, there’s so much we can do with that.

Michael: If you find ten of them that you want to pitch this, okay, you want to look at their site, find out what they’re doing, make sure they’re business customers. You can look at their website because they’ll have links right to their websites. You’ll see the products they sell. So, when you talk to this person, you’ll know a little bit about them.

Now, how do you get in front of them? How can you talk to them? How can you get their attention? Well, you could call them and telemarket them. That’s fine. But, here’s a pretty effective way that you could train a girl to do this for you, okay?

Jordan : Okay.

Michael: As you can see, I’m trying to teach you a system that takes you out of the picture. So, you can train someone and pay someone to do this. During the day, someone should be able to send out fifty to sixty of these emails a day. Even if they did twenty, you’re going to come out okay.

So, what you do is you PayPal that store owner a PayPal payment. Have you ever heard of Gary Halbert?

Jordan : Yes.

Michael: Have you ever heard of his “Dollar Bill Letter”?

Jordan : Yeah, it’s where he puts a dollar bill on top of the letter.

Michael: Yes. As you can see, I’ve attached a dollar bill to the top of this letter. Why have I done this? There are two reasons. One – because I need some kind of financial eye catcher to catch your attention, and I wanted to make sure that I did this by attaching this dollar to this letter. Two – because what I have to talk to you about has to do with money, I felt like it was an appropriate thing to do.

Here’s what it’s all about. That money gets attention, and he swears by it, and other people swear by it. Having a real dollar bill attached to a letter gets attention.

Well, do you know what else gets attention for people who are sitting behind their desk selling through email and stuff? The PayPal payment. When you get your PayPal payment, you better believe you open it up. You want to see who it’s from and how much it is. It’s like money in your mailbox.

You better believe the business owner or at least a close administrative person is going to open those emails, right?

Jordan : Yes.

Michael: Well, you don’t have to send a dollar through PayPal, but you can send a dime or a quarter or twenty cents. So, I tested this. The first one I did, it worked. I sent a PayPal dime. So, it was a payment to the prospect that I wanted to prospect. It was a guy who sold diabetic candy bars.

So, I had his PayPal address because that information’s right there in the PayPal shop owner, and I sent him a dime and it said – you can put a subject line. I don’t remember what I put, the subject line could just say, “Payment.” Or whatever, I don’t know what the subject line said.

You just simply say, “As you can see, I’ve sent you a dime through PayPal. Why have I done this? There are two reasons. One – because what I want to tell you is that important that I needed some way to capture your attention. Here’s what it’s all about.”

And you say, “My name is Jordan Swanson.” And, you just present to them a simple way. You say, “I was looking at your PayPal shop, and I think I’ve got a couple ideas that can dramatically grow your business. If you’re interested in what these are, please contact me today.” And, put your phone number in there.

Jordan : That’s great.

Michael: And, wait for your phone to ring. When he contacts you by phone, you just take it from there, and you say, “I was looking at your PayPal store, and I see that you sell diabetic candy bars. I think I’ve got a couple ways to really grow your business.” Or “I see that you’re selling boxes and tape supplies. I think I’ve got a couple of ways that can really grow your business. Would you be open to growing your business?” What are they going to say? Find out what they say. Start qualifying them.

And, “Do you have the ability to grow?” Not only, “Would you be open to grow, but do you want to grow and do you have the capacity to grow?” So, let’s qualify them a little bit.

Then you say, “Here’s what it’s all about.” You explain to them that you are a trained business strategist. You can call yourself a marketing consultant. You title whatever yourself is, and you have a presentation that will teach your customers some very unorthodox and very powerful ways that they can grow their business without spending more money on advertising.

You pitch them on the idea how it would make him look like the hero, and you can go into the whole thing. Do you see?

Jordan : Yes.

Michael: The bottom line is what’s in it for him? If he can show his customers how to grow their business, he’s going to sell more boxes and tape. He’s going to sell more – candy bars wouldn’t be applicable, but with the tape analogy it would. That’s it.

Jordan : That’s it?

Michael: That’s it. There’s nothing complicated about it, and you just pay someone to do it or you do it yourself.

Jordan : That’s great. It’s so simple. Why hasn’t someone thought about this before? That’s a great idea.

Michael: And, something important – when and if he sends it out to his list, you want to make sure that it’s coming from him. He’s sending it out to his customer. You want to make sure that he lets his customers know that he has bought them this presentation. He isn’t giving it to them free. He’s gifted it to them. He’s bought this presentation for all his customers as a way of gratitude saying thank you and how he appreciates their business, and he thought this would be a perfect way of showing that appreciation to pass on some fantastic knowledge.

It would be great if you could get him to watch the presentation first, and then he could really be behind the presentation, you see?

Jordan : Yeah, absolutely.

Michael: And, you’ll get an endorsement on the presentation as well.

Jordan : That’s great.

Michael: His objection may be he may not want you to handle the database because that’s his customer list. So, if he’s excited and he’s into this, he will do it. If he’s not, you may have to nudge him to get him to do that. You may have to show him how to download that database, and how to be able to send out that email.

Now, if he doesn’t know how to send a bulk email out to his entire list, in the resource section on HMA, I list all my resources. One is Reply To It, and I can walk you through that and show you how to get that set up for him.

If you’ve got someone to do that, you would want an account or you would get an account set up for him. But, those are details. If he’s willing to do that, those details can be solved. You can do that.

Jordan : Yeah, absolutely. That was my question. You definitely answered it. That really makes sense on how to market our consulting services to the PayPal store owners. It really does.

Michael: Wouldn’t that be great? You can try that or you can go a different route. If you can localize the customers and pull out all the local customers in your area, you could do the same thing. But, instead of them watching the presentation, they could buy a fifteen minute phone consultation on the phone.

You can do it a number of different ways, but I’m showing the way which would be the most automated process, and which would take you out of the picture. So, by the time you’re talking to someone, by the time Jordan’s spending and exerting effort selling consulting services, he’s talking to a qualified prospect. You’re going to take them and find the money in his business, the hidden assets in his business.

Jordan : The great thing about doing it with PayPal is I can consult from home, and do it at home if I’d like. There’s a lot of opportunity. I’m almost finished with my training, and instead of finishing it, I’m going to start applying these things.

That’s the end of this short 20 minute description with Jordan Swanson on how to use PayPal effectively to generate clients. If you have any other questions, please don’t hesitate to call, 858-274-7851. Please make sure you check back here at the HMA University often as I’m always adding new interviews and case studies on the consulting business.