End The Pain And Struggle Of Writing Your Own Ads When You Can Modify My 101 Best Copy Intensive Ads From The 1950's And 1960's?

Dear friend,
 

If you are have to creating advertising for your product or service, then this will be the most important letter you will ever read. Here is why.

Your advertising will make or break your business.

Simply because it is the best way to get new customers for your business

Your advertising should compellingly and clearly educate your prospects what you sell. And your sales message asks people to send you their money. 

If you can write powerful advertising, you'll have the orders, money and fun to last you ten lifetimes with little effort.

Because  

Poor Advertising will not sell your product or service!  

What could you do to create powerful advertising? 

You have two options (1) Hire a professional copywriter to write an ad for you or (2) Do it by yourself. 

Here is the advantages and disadvantages of both: 

1 If you hire a professional killer copywriter, you will pay him $1,000-15,000 plus a percentage of gross sales. The good news is you have a better chance the ad will make you many times over you investment.  In life and in advertising, you'll get exactly what you paid for. If your copywriting expert is good, you will get a strong, crystal-clear compelling and passionate sale message. (Pros are not cheap but they deliver.) 

2 If you write your advertising yourself, you can save some money because you won t have to pay a pro. If your ad works, you are lucky. But are you sure that it will bring enough orders to be profitable?   

You are about to discover: 

A Safe And Easy Way To Create
Juicy, Powerful And Winning Ads That Pull Orders
For Your Product Or Service

Please, stop and think for moment: 

If you could take one or more proven, persuasive, irresistible advertisements written by professional copywriters Ads that sold millions of dollars worth of products and services Ads that contributed to building the well-known brands of today Ads that have added hundreds of thousands of happy customers to companies, which became large national (and some of them even multi-national) corporations Ads that influenced YOU to buy products you have in your kitchen, bathroom, bedroom and living room  

And  

Steal, Change And Modify The Content
To Literally Force It To Sell
Your Own Products Or Services,
Will That Instantly Boost Your Chances
To Make The Campaign Work?
 

             If your answer is maybe then please, keep reading, because the information below because it could pay off like nothing has ever paid off before. 

This is NOT a course on copywriting not theory ... not a transcript of philosophical debates about which words you should include in your headline or not even the explanation of benefits vs features. 

          These are ACTUAL full page ADS used during 1950-1960 (that s over 50 years ago) by:

• The Wall Street Journal

• Metropolitan Life Insurance Company

• General Electric

• Ivory Soap

• Kellogg s Rice Krispies

• American Express Travelers Cheques

• New York Stock Exchange

• Quaker Oats

• Goodyear Tire & Rubber Company

• Motorola

• The Sugar Information Inc.

• Green Giant Company

• Postum by General Foods Corp.

• Reynolds Wrap

• Beltone hearing Aid Company

• Listerine mouthwash

• And many other companies BEFORE they fell into so-called Image Advertising trap and decided that keeping their names before people s eyes is what s going to make public buy their products.

To organizing this collection, I reviewed thousands of ads. But only 101 made the grade.  Each ad in this collection meet these 5 specific criteria:

1.  The Ad must have a Powerful Headline (according to David Ogilvy, The headline increases your results up to 500%! You will have one hundred of them to steal, change or modify for your own advertising campaigns);

2. The Ad must be compelling, crystal-clear, and copy rich (Because copy sells your products not some stupid picture, not clever slogan or classy design);

3. The Ad must be an Editorial-style ad (according to Mr. Gary C. Halbert this style sometimes increases response by 2,200%. How d you like to jump the response of your sales messages from 2% to 44% . See how pro s used that style);

4. The Ad must be a Classic product either well known in the past or still in use      today (enough said... Chances are you have at least one of these products);

5. The Ad must be pure Salesmanship-In-Print (Albert Lasker, the head of Lord & Thomas advertising agency was said to have made more money than anyone else in the history of advertising business because Mr. John E. Kennedy taught him, in 1904, what advertising really is Salesmanship-In-Print ); 

     (Take a sneak-peek at five classic ads in this collection here:

Here is a taste of what these ads will do for you: 

• Influence parents, expectant and nursing mothers to buy products for their children (Kellogg s did, so can you!)

• Offer a substitute of something be it alcohol-free beer, vehicles that don t use gas or even a pre-owned UFO as an alternative to a bicycle (Note: the original ad offers the substitute of coffee)
   

• Use facts and graphs or any other results of a research to persuade people at least try the product (After they try it, they simply won t be able to resist NOT buying it!)

• Use The story techniques to add up to your credibility, promote your store (or stores), your catalogue and, of course, your products (The example of hiring a celebrity as .. the department manager);

• Use one almost hypnotic Money-Back Guarantee for your own promotions!

• Position certain gadgets as May Help Children Learn Faster! devices. If you re a parent you won t be able to resist that ad! Think about millions of parents who also may not be able to resist the ad YOU write based on this one.

• Use the Reason Why approach. (Great story of how sales of woolen sweaters jumped 58% in JULY! Easily adaptable for selling ice-cubes to Eskimos, buckets of sand in the desert)
   

• Make a woman feel special and proud by wearing certain products! (Women control over 90% of wealth on this planet )

• Turn virtually any place into your neighborhood s social center. It worked with a laundry so why not do the same with your restaurant, or the Internet cafe?

• Sell the vitamins-rich products and other medical products by advertising!
   

• Create a strong promotion with the help of a laughing audience!
   

• Approach conservative consumers... and after hearing them saying Well, I guess you re never too old to learn! sell them your product!
   

• Transform the desire to help people who trouble your prospect to sell books, training programs or self-study seminars!
   

• Build an appealing offer to a Middle Age person!
   

• Effectively promote trips and cruises!
   

• Attract new subscribers to your EZine or newsletter!
   

• Generate Leads for your own or your client s business!
   

• Sell gifts, beauty products, fridges, paint, tires, food, insurance

• We ll give you the list of the 100 greatest headlines you ll want to use to brainstorm and copy for your own headlines!
   

• And much... much more!

Read what people who have bought this collection say

The classic series of ads from the 50's is worth its weight in gold! Why? Because these are the days when advertising really meant something... and even more important that, it worked! With the proliferation of all the so called "creative ideas" and fluffy platitudes that fill countless magazines and newspaper pages.. and even our airwaves...these proven, results-driven advertisements are a must have for anyone interested in marketing, regardless of their background or experience.

-- Brian Andrews, 
Minuteman Press

Your classic ads from the 50s was easy to use and the ads were very useful. They certainly give a different slant on advertising back then versus the "in your face ads" of today. I enjoyed the clear way that products were marketed in that time frame. The information in the report was concise and very useful for me. Thanks again for making this available to me.

      -- Bob Backoff

The classic ads are excellent and a resource no marketer should be without. thanks again for these extra marketing gems
 

-- Keith Needham, United Kingdom

How's this for a headline: Trapped at home? Imagine what you can do with that ad, in one hundred different areas. Or, "Ever feel like trading yourself in for a new model?" More than 50% of America is overweight. Or, "White-Collar Workers: Watch Your Weight!" If these don't grab your attention, it is because you are sound asleep. You are doing all of us a huge favor by sharing these.

-- Richard Sutherland

Thank you for sharing your "classic ads". This stuff is pure gold for anyone who needs to write an ad or sales letter! With only minor updating many of these great ads would, no doubt, still work today! Thanks again

-- Bartley Jones,
Bartley Jones Copywriting

Michael's collection of 101 Classic Advertisements are some of the very best Ads ever created. Pluck out a few nuggets for your own Advertising program, and watch sales take off. To unscramble what works in the Ad game, it just doesn't get any easier than this. Michael's has done a masterful job of compiling this awesome collection.

-- Darryl Ruff, 
 

The ads are very good. And they are varied enough that you could find one that could be the basis of many new ads for many different kinds of products or services. Looking forward to the next 100.

     -- Tom Darcy

... As you know Dan Kennedy in his milestone book "The Ultimate Sales Letter" states, "If an ad sold a product 20 or thirty years ago, with only minor word changes it will sell today!" I reviewed your "Classic ads" and they are solid gold, sure to please any copywriter looking for a great lead-in for their product description and sales letters.

-- Mike

They say nostalgia ain't what it used to be but I've got a sneaky feeling many of us (of any age) look to the 50's as an era that brought a true promise unlike to-day's fickleness. The 50's brought a vibrancy so if Marilyn Monroe has the power to turn you on so will these classic ads. Well done Michael for bringing them to us.

     Malcolm Gallagher
     One of the UK's leading business success speakers 
     Writer and presenter of the BBC produced film 
     Spend Less SELL MORE! 
    

Thank you for gathering this collection of 101 old ads. Dan Kennedy, Jeff Paul, Gary Halbert and other preach to study the "classics" you have made that job much, much, much simpler by hand picking the greatest Direct sales ads ever.

Rick Allen