Once you order this course and study it, you will know more about what makes advertising sell than anybody else in your field or community. You will learn how you can make your advertising sell and bring you more money for less cost, consistently. And that’s because the course was written by a master student of advertising that accessed millions upon millions of dollars worth of results-tested advertising.
These results were compiled and revealed in a system that takes you
step-by-step from how to think about advertising before you even
start the ad, right down to the final pitch to get the money. And Imagine cutting your actual cost of advertising in half or more— by doubling your response rates. Imagine your ads being so compelling that your prospect saves them and use them later to sell a spouse (or another decision-maker) on purchasing your product or service.
This course will teach you exactly how to make your ads
accomplish all this and a great deal more. And now it's
yours for only $597 Way less than a fraction of what one typical ad cost, Amazing! A full-page ad would easily cost you $5,000 to $10,000 or more in most average size towns. AND a Google or Facebook Ad Words Campaign could cost you $5,000 for a $1 per-click (pay-per-click). AND— If you got just ONE idea out of the course which gave you 10%… 20%… 40% better response rates… you would more than easily recoup your money instantly. BUT, you will be thrilled to know that Bedell’s manuals will give you a lifetime of HOT, PROVEN, TESTED, PROFITABLE… SELLING IDEAS. Amazingly, all for less than you pay for a single small ad! Act
boldly! ORDER NOW! HERE'S HOW
The second your order is confirmed, PayPal will re-direct you to a page with a yellow button that when clicked will take you to your download page. You'll quickly own a time tested, perfected and practical advertising system proven to slash costs, multiply results and optimize profits for any business, product service or profession. After your order is placed you will see the image below. Then simply click on that button to access your downloads. I'll also send you your download links to the PayPal e-mail address you used when you placed your order by e-mail.
If you have any questions text or call me on my cell phone at 858-692-9461. Sincerely, Michael Senoff Clyde Bedell's How to Convert WHITE SPACE into ADVERTISING THAT SELLS Descriptions Are Below You'll be able to immediately download everything below once you order
OVERVIEW
- 6 Part Intensive
Interview with C. Barrie Bedell, Son Of The Great Advertising Genius
Clyde Bedell.
I had the lucky fortune of interviewing the son of
this great advertising genius. And oh what and interview it is. You will get a detailed and personal
account of the history of this great Advertising legend. Hearing the story from the man who
loved him most brings Clyde back alive for you to learn from. The first name recorded in
the National Retail Advertising Hall of Fame was Clyde Bedell’s. Among six nationally known nominees
he was given 65 percent of all 2000 votes cast from sales and
promotion executives. Born in 1898, Bedell found
himself in the forefront of the advertising industry by the 1930's
and 40's. He taught businesses to sell and advertise more
effectively and intelligently, always in accord with his basic
belief: "all good selling is serving". In his first advertising agency job
Clyde raised by mail about $50,000 among the nation's osteopaths -- over
75 years ago! He sold the Curtis Publishing Company
on accepting the only advertising they have ever run on any system
of therapeutics -- a series of half pages in the Saturday Evening
Post. Additionally, Clyde wrote the ads, too.
He was 22 at the time. You won't find this interview anywhere but
here. Highly effective advertising is a dying art and these
five recordings have preserved some of the long time secrets of the
trade from one of it's all-time best. - 162-minute audio with 61-page transcript Click here to order the 15-Module Clyde Bedell Course!
-16 pp. of which 8 are type--8 are illustrations, ads, case histories. In module one, The Advertising Job, you'll . . . ● Discover the
hard truth behind great selling and the 3 MINIMUM REQUIREMENTS every
ad you run should meet 2. Module Two - SIX FOUNDATION TRUTHS 16 pp. plus 51 ads of which 7 are type--9 are illustrations, ads and case studies.
●
The truth about SELLING and SERVING
●
The true reason people BUY (if you don’t know the answer you
will lose before your begin)
●
Why people are suspicious about advertising and what you can
do about yours
●
How to get prospects to believe you.
It's not what you think.
●
Exactly how much you should say about your product or
service— how much will they read—when do you stop
●
When should you advertise—the exact time is revealed in
module two
●
How to use the 6 truths to skyrocket your sales
and profits.
●
If
you don’t follow this measuring system, your selling force will be a
fraction of what it could be.
●
Compare and contrast Ad #54 and see how it’s like Ad #7 from Part 1
– you’ll look at it in a whole new light!
●
See what women want from an ad – a timeless lesson in seeing inside
her brain. Wouldn't it be nice if we could do this?
●
By
the time you’re halfway through this part of the Course, you’ll be
among a relative few who understand selling at such a deep level.
●
Without this 4-part TRUTH process, your advertising will never be as
strong as it could be.
●
Contrast the selling power on the same page as this small but mighty
DAVID JONES ad takes on this big but weak MACY’s ad.
●
Look at some current furniture ads in your paper or online. Are they
as good as the kind that gave Goodman's $250,000 EXTRA VOLUME?
●
On
page 4 you’ll learn why GOOD ads are GOLDEN RULE ads.
●
You’ll see how this blockbuster ad (discussed in Part 1), and how it
puts 20 times as much selling power on a pair of gloves as the
Schroeder ad puts on an entire suit of clothes (PART 2, p . 9)
●
If
you don’t follow this measuring system, your selling force will be a
fraction of what it could be.
●
Compare and contrast Ad #54 and see how it’s like Ad #7 from Part 1.
– You’ll look at it in a whole new light!
3. Module Three - THE RAW MATERIALS OF ALL GOOD SELLING 16 pp. of which 7 are type--9 are illustrations, ads, cases. In this module, you'll learn how to dig these essential (raw) materials out of your product/service and put them to work for you.
●
HOW can such weak advertising as Cadillac's (p. 2), be justified
economically? Read the copy for Ad #76 and see one of the best
classified ads ever run.
●
Read Ads #69 and #70. Are things what they appear?
●
Can you sell ANYTHING effectively without analyzing it for the RAW
MATERIALS of GOOD SELLING?
●
See this shocking case study of 3 chairs which confirms our “copy
gospel.” Absorb it on p. 9.
●
Have a look at the sensational case history of Honda… Very few ad
people can prepare such simple, powerful advertisements
●
CHECK YOURSELF! Did p.14 teach you something new about how to start
creating an ad?
●
Who is conducting the research and analyzing the raw materials of
your merchandise? Are they even capable of capturing the full
selling power?
●
See how easily good copy can be developed from a proper list of
BENEFITS and PRODUCT POINTS (p. 8)
●
Be
sure you appreciate the ridiculous aspect of the Cadillac ads shown
– remember, you can’t bore anyone into buying from you. ● Always avoid THIS weakness like the plague. ● MOVEMENT! Advertising should propel action – not hitchhike. See how to spice things up. lick here to order
4. Module Four - THE GREAT HEADLINE INGREDIENTS -16 pp. of which 8 are type--8 are illustrations, ads, cases. The headline is the 2nd most important part of your ad • Does your headline have a concealed message? This Module will help you write headlines that jump off the page and grab your prospects before they have a chance to get distracted. Whether you PAY for ads or CREATE them you should know these 5 headline ingredients plus the 12 rules for strengthening your headlines.
●
The ugly truth why countless dollars are wasted by ad creators who
believe "everyone" reads an ad with a concealed or obscure message
(if you confuse, you lose!)
●
Why you need to MEMORIZE the 5 great headline ingredients.
Every great executive should know these.
●
Shocking examples of how few New York ad people know anything about
headlines! (p. 6)
●
The card shuffle trick
for strengthening ALL the headlines in
your advertising.
●
Why small minds have little hope in advertising and the ugly secret
why they still get paid to write.
●
Why an illustration is desirable in an ad.
●
“DYNAMITE” in advertising: defined!
●
Don’t just read, but STUDY these great Story ads. (p.15) ● The amazing ad that sold 20 TIMES space cost in one week… without even showing the price on the page!
●
The only way to
create a great business, web site or retail
store name.
5. Module Five - BODY COPY - WHERE THE SELLING GETS DONE A. Whetting & Sharpening Desire -16 pp. of which 6.5 are type—9.5 are illustrations, ads, cases. Once you have captured attention, this is the beginning of how to convert prospects to your offer. In this modele you'll learn how to sharpen and whet desire for your product or service • The AIDCA formula and it’s impact on your message • Four major selling rules you don’t want to forget • Ads for watches, furs, lipstick, auto repairs, TV’s and crabgrass killer. What were the results? How to improve them!
●
See how running weak ads can be only 5, 15, or 20% as good at
“selling" as a single store and yet they still come out all right.
●
Is
this a good excuse for running weak, hard-to-read ads?
●
Discover how often the AIDCA formula can help you.
●
Why a good ad is like a living organism and how all the MODULE
should be present (and in right relationship).
●
Understand these disciplined SELLING RULES. Standards make the
difference.
●
The gang’s all here! Glance back through and note the variety of ads
shown so far. Everything from real estate to TV to men's watches to pea
jackets to furs to lipstick to auto repairs and crabgrass killer
●
You’ll sharpen your understanding when you realize these principles
underneath ALL good advertising. ● Apply this criteria and you are unlikely to make serious advertising mistakes. ● Your aim is to be effective rather than "creative." lick here to order
6. Module Six - BODY COPY WHERE THE SELLING GETS DONE Carrying Conviction B. Being Believed -16pp. of which 6 are type--10 are illustrations, ads, cases. How to carry maximum conviction and have your message believed. The 7-fold-Problem your ad faces and how to conquer it. Four more selling rules that you must abide by or suffer financial loss. More ads analyzed for their effectiveness, plus case histories.
●
Read the VITAL point on p.1 of cover: If the message in an ad
doesn't translate the item advertised into real value at the price,
the ad isn't good – and FEW ads ARE good.
●
STOP at the 7-Fold Problem shown on p. 2 and THINK
●
Realize this is a job for pros–not amateurs!
●
Can you count how many ad people could tell you the rules used to
make their copy believable?
●
Here’s a good lesson for you! Contrast #197 which is creative and
weak, with #198: forthright and powerful!
●
Isn’t it shocking to see how great stores like Fields, run such weak
ads? (pp. 4-7) ● Examples from around the world... The ads in this PART are from Atlanta, Phoenix, Los Angeles, Chicago, New York, Bangor, San Francisco, Toronto, Detroit, Greensboro, Sydney, San Diego, Santa Barbara, Raleigh, Auckland, Bloomington, Nashville. ● No excuses! You can get a rich and varied advertising education anywhere – And this one is universally proved and applicable. Make the most of it!
. Module Seven - BODY COPY WHERE THE SELLING GETS DONE C. Module Seven Asking for Action & Business 16 pp. of which 7 are type--9 are illustrations, ads, cases. 7-vital-rules for ad-writing • How many syllables per 100 words should your ad contain? •What approach can you take to sell something everyone is tired of hearing about? • Don’t create or pay for ads that do not follow the directives of this section.
●
If
an executive who pays for advertising grasps the fateful truths in
this PART, he won’t have any patience for wishy-washy ads which wind
up indifferent in the mind of the reader.
●
If
you create ads, here’s how you can prevent being a parasite.
●
How to be a propeller – this will point the business you advertise
where it wants to go.
●
Could the creators of any of these ads be considered professionals?
●
Why should management tolerate ads that sell for all the stores in
town instead of specific locations?
●
WHAT makes ads sell? Use of proved precepts and principles of
persuasion.
●
Many people creating weak ads for strong stores are ignorant of
these principles… But small stores that use strong ads become
bigger, stronger stores! ● See the excellent ads from Grand Forks on p. 2 as well as the ads from Halifax on p. 10 – they should lead you to an appreciation for copy and the right approach. ● Ad creators who bask in unearned glory – simply because their stores are popular – might well study p. 14.
8. Module Eight - WRITE FOR EASY READING 16 pp. of which 6 are type--10 are illustrations, ads, cases. This can make the difference between the life or death of your ad:
●
DON'T create ads and don't pay for ads with hard-to-read copy.
●
Many ad creators are completely unaware that certain criteria must
be met for easy to read writing.
●
Here’s how to check the readability of your advertising comparing
and old Kodak ad and with Polaroid.
●
You’ll scratch your head and wonder why ad people are so uninformed
after you see this… One issue of Sunday N. Y. Times can furnish
enough bad ads to illustrate a whole text on advertising and A
LIBERAL translation of “soiree symposia" by a “stuffed shirt
copywriter” (p.11).
●
If
your copy has “enormous value” , it’s as important for top
management to know it as well as the ad creators to know it –
Unfortunately, in many businesses, retail and manufacturing, NO ONE
knows it. Hence, the enormous waste in advertising. ● Copy that doesn't fit "YOUR LIVING PROSPECTS" will hardly sell them. ● Study these rules for writing and you’ll produce “easy reading.”
COMMUNICATING THROUGH LAYOUT AND TYPE 1. - 16 pp. of which 6 are type--10 are illustrations, ads, cases. No matter what you say in your ad, if you don’t create an ad for maximum readership you will not get maximum readership! The wrong layout will kill readership and thus your response. This section tells you how to lay out your ad for maximum readership:
●
SEE how most advertising people as simply playing with their
employers' $$$ (p. 2)
●
Find out the difference between creative exercises and selling
messages.
●
What kind of stores should have dirty show windows and dirty show
cases?
●
A
tough definition of “layout” so you can begin appraising your
layouts against it.
●
You’ll see the most reliable of all layouts and how so many layout
artists conceal the story the writers are paid to reveal.
●
Ask yourself why the errors in ads on p. 14 (made many years ago)
are still being made today.
●
Learn the difference between Note ad vs. Editorial readership.
●
The fact remains, if AD CREATORS knew the importance of their work
they might strive to EDUCATE THEMSELVES in advertising's great body
of timeless truths. ● Money Math: Note the “noted” scores of news items (p. 14), against the "noted scores" of even the weakest ads
● What a pity to get a reader's attention, then DO NOTHING WITH IT… here’s how to fix it. ● You'd think the Macy shoe ad (p. 5), was created by people determined on destroying the business – How would you easily double this ad's readership? lick here to order
COMMUNICATING THROUGH LAYOUT AND TYPE 2. - 16 pp. of which 6 are type--10 are illustrations, ads and case studies.
●
The 2 simple questions on this cover should help ad creators and
those who pay for advertising AVOID many of advertising's most
common errors
●
It
ain’t rocket science! Ads on p. 5, from New York and Washington, D.
C. are proof of the non-academic, highly intuitive approach of retail
ad people to their jobs.
●
Pretty shocking how recent Cadillac copy fits a 1914 Ford, isn't it?
●
SERIOUS ad people need to study this part, and Executives who pay
for ads need to understand it.
●
Ads on p. 5 were all created by relatively “high-priced”
professionals, but the ads are not PRO in INTEREST, PERSUASION, or
COMMUNICATION – see why.
●
These observations are not just poking fun – but to point out
VITALLY important lessons in ad creation
11. Module Eleven - COMMUNICATING THROUGH LAYOUT AND TYPE 3. 16 pp. of which 4 are type--12 are illustrations ads cases.
●
Stop stealing from yourself! Find out why an ad creator who gets
half the response he should really be getting from an ad, is
actually doubling space cost for his employer, and why you could
argue this is a mild form of theft.
●
Since management doesn’t know how to demand better than fractional
response – that’s what it generally gets.
●
Are your ads free of the 26 LAYOUT and COPY PERVERSIONS listed on p.
7? Are you sure?
●
Creepy Copywriters… Are those who create ads like #474 and #476
professional ad people or “SUBVERSIVES”?
●
Consider the terrific selling power in Ad #478 and take note of
these factors that affect ease of selling.
●
WARNING! Every Executive who pays for advertising should carefully
read p.5, then examine his own ads with a critical mind and eye. ● Here’s why a surprising number of ads run for otherwise good businesses which in no sense of the word could be called “good advertising”. ● Weak components, weak ad! It is not enough to say “they are is good”, or “the arrangement is neat” because an ad is a composite of all its component parts – One or two good features cannot save it. lick here to order
12. Module Twelve - FOLLOW-THROUGH In-Store effort that Supports Ads and Increases Sales and Profits - 16 pp. of inter-mixed type, illustrations, and ads.In-store and in-house sales support can add volumes of profits to the strength of your advertising. This section shows in great detail how to plan it, orchestrate it, and profit from it • Step-by-step case history of one business that followed Bedell’s methods and watched the cash-flow skyrocket.
●
As
a consumer – WHICH of these ads would you prefer to try to get
information from? Consider the ads on p.12 and try to decide which
one pulled a higher response: left or right?
●
Is
it smart to run ads which don’t relate to other aspects of a store’s
or manufacturer’s selling?
●
Good luck finding an ad in your local paper that uses good copy to
sell a “sale” as well as the one on p.7.
●
Do
your ads miss such wise selling power?
●
Management has to initiate dynamic and aggressive FOLLOW-THROUGH or
else everything “falls through”. ● Have a look and actually ANALYZE the copy in Ad #501… Despite the fact it’s a sale ad, note the use of selling copy loaded with BENEFITS all the way through – Think this had anything to do with its powerful pull?
● Does your advertising conform to the TRUTH that “ALL GOOD SELLING IS SERVING”, as well as the advertising in this PART? ● The PROOF is in the pudding – An Executive or Ad Creator who UNDERSTANDS FOLLOW-THROUGH is unlikely to neglect it once he has experienced its real worth. lick here to order
13. Module Thirteen - STANDARDS . RULES . MINIMUM CHECK LISTS And How to Use Them 16 pp. of which 10 are type--6 are illustrations, ads, cases. In-store and in-house sales support can add volumes of profits to the strength of your advertising. This section shows in great detail how to plan it, orchestrate it, and profit from it • Step-by-step case history of one business that followed Bedell’s methods and watched the cash-flow skyrocket.
●
HERE is a gold mine for the executive or conscientious ad creator.
●
This part summarizes a great deal of the preceding PARTS – and if
you read and understood the earlier PARTS, the words here have vital
significance to your success as an ad creator.
●
It
all boils down to this! The PRECEPTS and PRINCIPLES you have been
given are truly the ENDOCRINES (life-blood) of professional
selling-in-print.
●
Become thoroughly familiar with what this PART sums up, and you will
be able to analyze almost any ad for weakness and strength.
●
STUDY Ads #516 and #519 on p. 2 and contrast them with #317 and #320
– at this point, you’ll effortlessly comprehend what makes this
advertising sell!
●
Forget about winning any awards if you want to make money:
Advertising awards are still being given as related on p. 3. Avoid
these costly mistakes! ● Heed this advice – Execs who spend money for advertising can eliminate much of the “phony” , "specious" advertising that is so common… don’t get tricked into plausible but actually wrong advertising advice, no matter how attractive! ● PROOF on p. 3! Executives who do not understand advertising may get 5% effectiveness, while competitors get 60% – a handicap no one can afford. lick here to order
14-15. Module Fourteen - CONCLUSIONS SELF-TESTER INDEX 32 pp. of which 9 are type instruction and information. 22 are illustrations, data, tests, and miscellaneous.
●
Here you’ll LEARN the 3 principal functions of language.
●
Do
your ads use language in the least effective way – or the most
important?
●
Here's how to get the "Best of All" selling ideas into your headline.
●
You’ll discover proven ways of "Involving the Reader".
●
Find out what group of advertisers are the worst wasters of ad money.
●
If
you KNOW what this program teaches, you can easily pass the test on
the yellow pages, and it will be worth your while to take it
regularly!
●
Discover how you can apply these methods to NATIONAL ADVERTISING.
●
Don’t be fooled – MANY ad creators kid themselves and their
employers – that advertising isn't supposed to sell… that it’s just
supposed to make favorable impressions—create favorable attitudes.
BALONEY! ● Advertising is one of the only 3 SELLING FORCES on earth, and it should always go as far as possible to complete a sale, always! (WEAK ad people dislike this view) ● When you KNOW HOW TO USE advertising effectively you'll like it, and you’ll NEVER be satisfied with less than all the "sell” you can get for the money. Plus own more than 90 additional ads reviewed in this issue. lick here to order
Bonus #1 - How to Write Advertising That Sells Book PDF - 2nd Ed ~ This is the same out of print book selling on Amazon for hundreds of dollars. One seller is even asking over $1000! Clyde wrote HOW TO WRITE ADVERTISING THAT SELLS (McGraw-Hill) immediately after leaving Marshal Field's and while lecturing at Northwestern University (5 yrs.) This genuine "HOW" book was the best seller on copy for over 20 years. 539-page document lick here to order
Once you order this course and study it, you will know more about what makes advertising sell than anybody else in your field or community. You will learn how you can make your advertising sell and bring you more money for less cost, consistently. And that’s because the course was written by a master student of advertising that accessed millions upon millions of dollars worth of results-tested advertising. These results were compiled and revealed in a system that takes you
step-by-step from how to think about advertising before you even
start the ad, right down to the final pitch to get the money. Devour the revised 1952 second edition best selling textbook, How To Write Advertising That Sells published by McGraw-Hill. On Amazon Cloud-9-Books is selling one in like new condition for $1120.70 plus shipping. You'll get a digital version from me at no cost with your order. So there, I've saved you a few buck already!
Imagine cutting your actual cost of advertising in half or more— by doubling your response rates. Imagine your ads being so compelling that your prospect saves them and use them later to sell a spouse (or another decision-maker) on purchasing your product or service.
This course will teach you exactly how to make your ads
accomplish all this and a great deal more. And now it's
yours for only $597 Way less than a fraction of what one typical ad cost, Amazing! A full-page ad would easily cost you $5,000 to $10,000 or more in most average size towns. AND a Google or Facebook Ad Words Campaign could cost you $5,000 for a $1 per-click (pay-per-click). AND— If you got just ONE idea out of the course which gave you 10%… 20%… 40% better response rates… you would more than easily recoup your money instantly. BUT, you will be thrilled to know that Bedell’s manuals will give you a lifetime of HOT, PROVEN, TESTED, PROFITABLE… SELLING IDEAS. Amazingly, all for less than you pay for a single small ad! Act quickly before Barrie pulls this offer out from under me. He's old and sometimes can be crotchety so you can never tell with him.
ORDER NOW! HERE'S HOW
If you have any questions text or call my cell phone at 858-692-9461. Sincerely, Michael Senoff
LOS ANGELES -- Retail advertising expert confesses: "All good selling is serving."
The first name recorded in the National Retail Advertising Hall of Fame was Clyde Bedell’s. Among six nationally known nominees he was given 65 percent of all 2000 votes cast from sales and promoting executives. Born in 1898, Bedell found himself in the forefront of the advertising industry by the 1930's and 40's. He taught businesses to sell and advertise more effectively and intelligently, always in accord with his basic belief: "all good selling is serving". In his first advertising agency job he raised about $50,000 among the nations osteopaths by mail -- over 75 years ago! He sold the Curtis Publishing Company on accepting the only advertising they have ever run on any system of therapeutics -- a series of half pages in the Saturday Evening Post. And Clyde Bedell wrote the ads, too. He was 22 at the time. In California, when Californians, Inc. was one of the countries big national accounts, he handled half of it for one advertising agency, when he was 25. Clyde counted coupons and analyzed ads in detail. He wrote ads that produced coupons from better-qualified prospects for half to two-thirds the cost of his competitor's. At Butlers Brothers, then the world’s largest wholesalers, he sold general merchandise by mail, and had actual response on about $2,000,000 worth of direct selling advertising a year, when that was a lot of money. He reduced mail selling costs so much he was made Director of Sales and Advertising, over about 1000 employees. Applying his principles of mail selling to man-selling, he generated enormous specialty volume, and taught sales staffs that "formula selling" pays off handsomely. In 1934-5 for N.W.Ayer, he sold Ford the only national sales training program they had used in many years. He then created the entire program (a reversal of policy in car presentations), and this was the one year in ten before the last World War, and many years following, that Ford beat Chevrolet in sales. Years later, Mercedes Benz was so thrilled with just one idea he gave them that they gave him a brand new car. That single idea sold tons for them. While lecturing copywriting classes at the Northwestern University School of Commerce, Bedell could not find a book that presented a systematic, integrated approach to the creation of selling copy; not just words for words' sake. But powerful persuasive copy that would make advertising highly profitable. He found no book based on the organized siftings of systematic research. Instead he found assorted intuitions and fragments of experience. So, he wrote his own textbook, How To Write Advertising That Sells, which McGraw-Hill published first in 1940, followed by a second revised edition in 1952. It became a hot best seller among teachers and practitioners, and entrepreneurs because of its informal style and plentiful examples. By 1963 Clyde Bedell's advertising techniques were so successful in so many different industries that the Newspaper Advertising Executives Association literally begged him to write down all his secrets in an easy-to-use, systematic course -- How To Convert White Space Into Advertising That Sells. In How To Convert White Space Into Advertising That Sells, Bedell reveals six foundation truths that makes marketing successful: All good selling is serving. People only buy to get benefits. Benefits must be supported by product points and features. People will read any amount of copy -- as long as it's interesting, helpful or service-rendering copy. For consistent profitable advertising: there must be planning, and on time. The "boss" -- the top management -- must understand, believe in and enforce these foundation truths and the principles that make advertising work. Bedell fearlessly challenged anyone in the advertising community who based their practice of advertising mainly on hunch or intuition. He rightly challenged those who claimed to be "professionals" who wasted advertising dollars on methods long proven by research to be ineffective.
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Below is every page of your course in small thumbnail images. Look at how dense the material is. You will be able to zoon in and read every word of instruction. You will access commentary on each and every loosing and winning ad (over 521). Never before has this training been offered in such high quality digital production. And you won't find it anywhere else especially at this low price. |
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