|
Denny Hatch is a freelance writer,
designer, and consultant of direct mail/direct marketing
and the author of four books on marketing and business.
He has analyzed thousands of direct mailings in more
than 200 categories in the past 25 years.
In this Denny Hatch interview, he
shows you how your businesses can take advantage of
marketing, sales, PR, and communications while avoiding
the pitfalls.
The cornerstone of Denny’s success? No matter what
you’re selling, you’re in the business of acquiring
repeat customers!
Listen as Denny Hatch reveals
historic and fascinating stories about:
-
The
$1,000,000,000 offer that still brings in droves of
subscribers
-
The 4-martini
lunch that launched Who’s Mailing What!
-
Sensational snake
oil salesmen
-
How the Supreme
Court kept a promotion alive
-
The wit and
wisdom of a host of redoubtable marketers:
Melvin Becker, Ed Mayers, Ted
Goldsmith, Bob Hacker, Melvin Powers, Curt
Strohacker, Bill Jayme, Gary Halbert, Drew Kaplan,
Lea Pierce, Jay Abraham and many others.
Listen and lean how to...
-
Leverage
competitive intelligence
-
Develop
breakthrough test ideas
-
Identify new opportunities
-
Write more
compelling copy
-
Get your sales
letter opened and read
-
Phrase powerful offers
-
Pick the surefire
option
-
Bump your
response rate
-
Convert prospects
(or suspects) to advocates use the five steps of
success direct marketing
-
Tell a story and connect emotionally, one-to-one
with your reader
-
Successfully
negotiate rights
-
And much, much
more!
Denny will help you understand that
Direct Marketing techniques are not only relevant; they
are critical and indispensable if your business hopes to
stand out in this madding crowd.
If
you liked this interview on direct mail, here is another
interview you'll enjoy and learn from too.
Click
here.
back to index
|
