If you are unfamiliar with
Gary Halbert Interview, you are in for a treat. This guy is
one of my all time favorite marketing instructor on the subjects of
direct mail and how to write killer advertising copy.
Gary Halbert taught that
good selling is written primarily to make money. His secret methods
of selling shook up the direct marketing world. Many of Gary's
methods are still used today in the internet world.
Gary started by publishing a newsletter. He did very little
promotion and found himself with readers from all over the word.
When Gary's subscriptions started growing, he started to offer a
lifetime subscription for over $1000. Soon, many of his subscribers
Halbert realized that his knowledge was important to share with the
world, and he began to offer it for free. He built a even larger
client base with the free information than he could with any other
Gary Halbert in my opinion was one of the most creative minds
in the field of direct marketing.
Even though Halbert was a genius, he would speak in very simple
English and use many stories so that everyone could understand his
Gary Halbert died on April 8, 2007. He left behind one of the most
incredible legacies in the direct marketing world, and his ideas
continue to influence great copywriters around the globe.
He delivers marketing information in a
powerful style, without all the BS.
Here is a recording from a Group M
Marketing seminar in Hot Springs, Arkansas, put on by Bill Myers in
the early 1990s.
Enjoy this 31-minute recording
featuring Gary Halbert. You'll love it!