James Webb Young - Marketing Master One day, by accident, I stumbled across this site, it totally impacted my life and changed my mind-set about marketing and the Internet completely. " Jim Davis a true disciple of Michael Senoff

Contact Us
Michael's Bio
CD Rom
Consulting Members
Products By Expert's Name
Michael Senoff
New Resources Listed By Topic
Marketing Consulting
Resale Rights
Internet Tools
Insurance Sales
Business Buying
Joint Venture Setup
Internet Marketing
Restaurant Marketing
Dentist Marketing
Mortgage Brokers
Old Masters Bios


P.T. Barnum

Clyde Bedell
Leo Burnett
John Caples
Robert Collier
E. Haldeman-Julius
Claude Hopkins
John E. Kennedy
Albert Lasker
David Ogilvy
Rosser Reeves
Maxwell Sackheim
Victor Schwab
James Webb Young

Free Brian Keith Voiles Interview. World's greatest living copywriter here
Free Interviews on How to become a high paid business consultant here
Free review of Michael's favorite Internet Tools
Free reprint
and marketing rights to my 117 hours of
audio recordings, mp3s, and transcripts here
Free 674 rare print ads from the 20s 30 40s 50s and 60s here
Free the greatest copywriting speech ever here
Free advice from greatest ad man ever-Claude Hopkins here
Free training how to make money in secret world of the id pen business here

James Webb Young - Marketing Master


 The Diary of an Ad Man
 How To Become An Advertising Man
 A Technique For Producing Ideas

James Webb Young, Jim Young, Ad Man, Professor, The Honorable James Webb Young-- his titles roll on and on, because his career never stopped.

Young was born in 1886 near Cincinnati, the son of an insurance salesman.

He left school in the 6th grade for a book publishing business and rose within the next 10 years through the ranks to advertising manager -- at the age of 22.

In 1912, he was invited by Stanley Resor, manager of J. Walter Thompson ad agency to become a copywriter at their Cincinnati offices.

In 1917, Young went to New York went to New York as a vice-president. A year later he ran the Western division of all J. Walter Thompson offices.

In 1919, he wrote a then-controversial ad for deodorant Odorno with the headline, "Within the Curve of a Woman's Arm." The headline for the Odorno ad cleaverly avoided mentioning the armpit. The ad itself also drew women in with copy stating that, "persons troubled with perspiration odor seldom can detect it themselves."

The Odorno campaign ran in the Ladies Home Journal. During that time the Journal and the American Medical Association warned the product could be dangerous. Women, who saw the ads as being offensive and disgusting, cancelled their subscriptions to the Ladies Home Journal. Yet amazingly, even in the light of 200 cancellations, Odorno sales went up an increadible 112% in that year.

Later, in 1927, he was sent to Europe to open 5 offices for the agency in Germany, Belgium, Denmark, Spain, and Egypt. Then, in 1928, he decided he had enough and "retired" to his New Mexico Ranch.

From 1931 to 1939 he served as a professor at the University of Chicago's new Business School. His lectures became the basis for his book How To Become An Advertising Man.

In How To Become An Advertising Man, Young lists 7 core concepts that every ad practitioner and copywriter should know:

  1. Knowledge of Propositions
  2. Knowledge of Markets
  3. Knowledge of Messages
  4. Knowledge of Message Carriers
  5. Knowledge of Trade Channels
  6. Knowledge of How Advertising Works
  7. Knowledge of The Specific Situation

Not content with having some of the best ideas around, Young explained his process in another book, A Technique for Producing Ideas.

In 1941, Young took became one of the founders of the War Advertising Council -- out of which grew the present Advertising Council. He served both organizations as chairman.

Today, the Advertising Council continues to create public service messages. The Ad Council is responsible for the creation of Smokey the Bear and countless other campaigns aimed at raising awareness about issues such as education, preventative health, community well-being, drug use, environmental preservation, and strengthening families.

Perhaps one of Young's greatest contributions to the advertising world is the collection of diary entries that he published each week over a course of 19 months (June 1942 - December 1943) in Advertising Age.

Later compiled into the book The Diary of An Ad Man, they give us a greater understanding of the mental, personal and philosophical traits that made Young successful in the field of advertising.

Since I study all the great marketing and advertising gurus from the past for a living, you can guess I know what works and what doesn't . But there is only one that has made me serious money. Click here to who.



 Sign Up For My Newsletter | Licensing Secrets |Meet The Giants of Business & Marketing Strategies | Free MP3 Downloads Audio Books & Recordings | Free CD | Contact Us | Products for Sale | Articles / Content | Michael's Recommendations | Michael Senoff Products | Consulting Secrets | Joint Venture Marketing | Art Hamel System for Buying A Business | Barter Secrets | Internet Marketing | Sell or Trade Your Old Seminars | Copywriting Interviews | Testimonials | Business Buying Interviews | Marketing Consulting Interviews | Information Product Creation Interviews | Wal-Mart Interviews | About Michael Senoff | Beginner Site Tour | Advanced Site Tour | Become a Guest | Audio Interview Services | Audio Marketing Secrets | Audio Private Label Resell Right Offer | Podcast Feeds | Sitemap | Free Business Advice blog| HMA Marketing Consulting System | The Definitive Guide To mp3 Marketing Interviews | Professional Interviewer Michael Senoff Biography | Marketing Lessons And Transcripts | Create Compelling Advertising Copy Easily And Fast |My YouTube Videos |Cali Tie Dye | Free audio on your mobile phone User Agreement | Privacy Policy Statement | Earnings Disclaimer | Make Money Online | The Money Shot News

Disclaimer: Every effort has been made to accurately represent our products, recordings and their potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don't apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results.  Audio Interviews may contain affiliate links and JS&M Sales & Marketing Inc. may receive commissions associated with any purchases you make on subsequent websites. Therefore, please do not rely solely on endorsements, descriptions, audio interviews contained in this web site or associated sister sites as your sole source of information in evaluating whether to make a purchase on these sites. You should always exercise due diligence before purchasing from any site online. Each individual's success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money using any of the ideas and products sold herein.

Copyrights MMXIX JS&M Sales and Marketing Inc.

Contact Us Text or Call 858-692-9461