Here’s an exclusive interview with a Wal-Mart
consultant named Richard G. With over 35 years of
experience, Richard and his team provides business
development consulting services to international
manufacturers who want to enter the
Richard also works with
domestic manufactures to enhance their
business either by finding new channels of trade or finding
better ways to communicate their company’s message.
helped his clients sell their products to America's mega-retailers such as Wal-Mart, Kmart,
Toys-R-US, Kroger, Safeway, and CVS.
You'll learn the best ways to
work with the buyers at Wal-Mart and about one little known
pricing strategy that will help you get your product in
before your competition.
Hear the dirty little secret why Wal-Mart buyers
only work with
companies who already have successful, proven products.
If your a manufacturer
and your worried about
damaging existing sales with your other customers, don't
worry too much. Richard will show you how to keep these
customers and still be able to sell to Wal-Mart.
Richard explain why distributing your product to Wal-Mart is a
way to build brand equity in your product, even if you make
very little profits.
Richard gives other important
manufacturing secrets advice like...
How to understanding both the potential
supplier’s corporate culture and the retailer’s
corporate culture and how it will let you know what to expect
before a sale is made.
What the true role of the
ambassador is and how to ensure that there will be no surprises
during final negotiations.
How to get the attention of a buyer by
quoting revenues rather then unit profits.
How to learn what motivates buyers to
accept or reject products.
How use licensing to increase the
sell-through for your products
What an importer should keep in mind with
regard to ports of entry in the United States.
Learn ways to ensure that the retailer
will receive your products in a timely manner.
This interview with Richard is packed with
valuable information. It contains years of trial and error
and a wealth of understanding for anyone who
is considering getting their product into Wal-Mart or any of
the other large mega-retailers. I hope you learn from
these manufacturing secrets. Listen and enjoy!
If you have the knack for giving advice on marketing and
business, then becoming a marketing consultant might be a
good fit for you. The worse our economy gets, the
better the opportunity for well trained consultants. Why not
get paid for the advice you’re giving away for free? More