If you think
companies simply “luck into” their
successful direct-mail campaigns, then this
audio will amaze you. In it, you’ll hear
from one of the world’s best list brokers,
Michael Fishman, about how to expand your
list universe and take the guesswork out of
your direct mail promotions.
And Michael knows what he’s talking about.
Michael has been a trusted advisor to
clients on marketing, positioning and
business growth subjects for over 25 years.
category expertise in health, personal
development and personal finance, he has led
work with Boardroom, Strategic Coach,
Meredith Corporation, Agora, Rodale,
Reader's Digest, Healthy Directions and many
others. During his career, he has directed
prospect targeting for some of the largest
direct mail campaigns ever executed, with
several campaigns which each acquired in
excess of 250,000 new paid customers.
and distinct from campaign planning, he
offers consulting engagements to clients in
the areas of multi-channel customer
acquisition, product development, creative
strategy and health market trends.
Michael produces and
facilitates the annual Consumer Health
Summit, the industry's preeminent
invitational mastermind event which he
established in 1994.
Michael was the only
guest speaker at the historic Gary
Bencivenga 100 Seminar. He has also been
interviewed by Joe Polish for the Genius
Network Series, internet marketing educator
Ken McCarthy for the System Seminar
teleclasses, and Google Adwords consultant
Perry Marshall for his Renaissance Club.
And in this interview, you’ll hear from the
wizard himself about how he does his magic
by expanding marketplaces and finding
similarities where other list brokers don’t.
But according to Michael, before you even
think about expanding your list universe,
you need to fully understand what your
market is and how your product fits into it.
And in this audio, you’ll hear how to do
You’ll Also Learn . . .
• How to think outside your immediate “category” and find customers in places you’d never thought to look
• All about the different elements of a direct mail campaign and how they work together to create success
• How to run the kind of tests that validate demand for your product while giving you the kind of concrete results you can trust
• 3 things Michael looks for in a list to know for sure it will work
• All about word-branding and ways to build trust – even if nobody knows your name right now
• Crossing over from Internet success to direct mail success – and vice versa
• All about the 3 types of direct mail – what works, what doesn’t, and what you’ll definitely want to avoid
Finding target customers may be more
strategic than you think. It usually
involves tracking them down and getting them
to migrate to your product.
interview will tell you how to do that along
with all the other things you need to know
to take the guesswork out of your direct
Enjoy the interview.