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Shane
has an interesting niche. As a church marketer, he plans
to sell information products to pastors and ministers
that will teach them how to grow their congregations. So
he’s come to me for advice on putting together some
niche-specific audio products.
First off, I let Shane know that he doesn’t have to be
the expert. In fact, it’s much easier and profitable if
he leverages off the credibility of others. Secondly, I
tell him how he can take his specific idea and expand on
it just a little so that he can broaden his marketplace
to include all religions.
Key concepts you'll want to learn from the
audio...
• How to leverage off the credibility of others
• How Shane can easily research highly successful
churches in his area to find out the secret to their
successes
• How to bump the value of your products up with more
audios
• Suggestions on how to make even more money on backend
stuff
• Ideas for live, online seminars that will increase the
value of your products without any huge hassles or
expenses to you
• Quick and easy ideas that will help you structure your
whole information product in minutes
• The best ways to promote your products once they’re
done
• And much more
Over the course of this half-an-hour audio, Shane and I
bounce around a lot of great ideas that can be applied
to any business. But the main point I tell him is that
he doesn’t have to be the expert. If he can provide
answers to the problems that keep his target customers
up at night, he’ll do just fine. And I tell him exactly
how to do that in this consultation. Enjoy.
If you have not heard my
other interviews where I am being grilled on marketing
with audio interviews, you can hear them now at this
link
click here.
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