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Scott is a
pharmaceutical rep who has written a book and done a few audio
interviews on sales and persuasion. He’d like to be able to use those
audios as lead generators to get a consulting practice going. But
because his niche market is very narrow (vice presidents of
pharmaceutical companies), he’s not sure how to do it. So he’s come to
me for advice.
In order to market to such a narrow niche, Scott really needs to do a
little research to find out what’s keeping his target market up at
night. If you can market to people’s insecurities and help them solve a
problem, they’ll call you time and time again. And in this audio, you’ll
hear all about it.
You’ll Also Hear . . .
• How to make it easy for every mobile phone user to listen to your
audios – and other suggestions for getting your audios downloaded to the
blackberry crowd
• Ideas for getting your audios promoted to other people’s lists
• 3 strategic locations you’ll want to put your contact information in
your audios
• How to capture contact information while qualifying prospects on your
website
• The safeguards you’ll want in place before you do a joint venture
• How to find a good audio editor – where to look, how to describe the
job, and how much you can expect to pay
• How to sell experts on the idea of doing an interview with you –
especially if they’re a little nervous about it being unscripted
Audio interviews are a great way to pre-sell your expertise and build
your credibility, no matter what your market is like. And in this audio
you’ll hear some ideas for turning your audios into the lead generators
you need.
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