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Were
is a two hour interview with master copywriter Bob Bly.
This is a GREAT interview because I grilled Bob Bly
with your questions on the inside secrets of the copywriting
business.
The
purpose of this interview is not to sell you anything. It's
just straight-up killer copywriting secrets and content.
Bob Bly
is an independent copywriter and consultant with more than
25 years experience in business-to-business, high-tech,
industrial, and direct marketing. McGraw-Hill calls Bob Bly
"America's top copywriter." He is the author of what many
consider to be the "Bible" of copywriting, The Copywriter's
Handbook, published by Henry Holt & Co. The legendary David
Ogilvy says: " I don't know a single copywriter whose work
would not be improved by reading this book. And that
includes me." Bob Bly writes sales letters, direct mail
packages, magalogs, e-mail marketing, ads, brochures,
articles, press releases, newsletters, Web pages, white
papers, catalogs, and other marketing materials clients need
to sell their products and services to business and direct-
response buyers.
Most
copywriters out there today have, at best, only a few years
of experience -- and are not yet masters of their craft. Bob
has been writing winning promotions for top clients like
Boardroom, IBM, Intuit, Ken Roberts Company, Swiss Bank,
Nortel Networks, Praxair, and dozens of other companies for
over a quarter of a century!
Yes,
there are a few other senior copywriters you can hire today.
But Bob does something many of them do not: he writes all of
his own copy. He doesn't hire junior copywriters to work on
your promotions. If he takes on your job, you know that
every word in your promotion was written by Bob Bly... an
advantage not available from any other source.
This may
be your only chance to get answers from one of the best
copywriters ever. Bob also has a publishing company called
CTC Publishing CTC Publishing is the publishing company of
Bob Bly, the man McGraw-Hill calls ''America''s top
copywriter.''
Bob has
written copy for more than 100 companies including
Boardroom, Phillips, IBM, Medical Economics, AlliedSignal,
and Lucent Technologies. He is the author of more than 60
books and a columnist for DM News and Early to Rise. For
more great interviews on copywriting,
click here |
