E. Haldeman-Julius - Marketing Master One day, by accident, I stumbled across this site, it totally impacted my life and changed my mind-set about marketing and the Internet completely. " Jim Davis a true disciple of Michael Senoff
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E. Haldeman-Julius - Marketing Master

NEW YORK -- Book publisher discovers what Americans really want to buy.

E. Haldeman-Julius discovered exactly what Americans really want to buy as he sold 100 million "Little Blue Books"


In the 1920s, E. Haldeman-Julius single-handedly sold over 100 million copies of his "Little Blue Books" to create a publishing empire. What's most astounding is the fact that he did it in less than 9 years!

But he did more than sell his books. He conducted an intensive marketing experiment.

With each campaign, he methodically experimented with every headline and every book title. In doing so, he ultimately unmasked what the American public really wants to buy.

And the lessons that Haldeman-Julius learned for his marketing experiments are timeless. American tastes really haven't changed in over 75 years.

(Psst... And knowing what they are will improve the pulling power of your ads! Haldeman-Julius has done all of the "dirty-work" for you!)

Here's the story:

The Little Blue Books were a collection of some 2,000 titles. All the books had a blue cover and measured 3 1/2 x 5 inches. Most contained 64 pages, although sometimes they went up to 128 pages.

The titles of the Little Blue Books were wide and varied. They covered everything from Shakespeare to the Debate on Birth Control. Many of were self-help "How To" books.

They were sold in large ads that appeared in many of the major newspapers and other publications such as Colliers and the Saturday Evening Post. They sold for a nickel (5 cents) and you had to buy at least 20 of them with every order.

Those ads were similiar to what you find today. All the books titles were listed on the order form and prospects checked off the ones they wanted.

The most remarkable thing is that Haldeman-Julius simply advertised his books by title alone. There was no selling copy, only the title of the book. That's it. Even listing a brief description of every book would have been expensive.

Haldeman-Julius also had a policy that if a title didn't sell over 10,000 copies a year it was sent to a place in his office called "The Hospital". Inside "The Hospital", a new title was designed for the poorly selling book. If the revised title didn't sell, the book went into "The Morgue".

In changing book titles, Haldeman-Julius discovered that certain title words could increase the sales of almost any book. Words like:

 

The Art Of The Facts You Should Know About The History Of How To The Key To A Little Secret That The Story Of The Truth About and many, many more...

Also, Haldeman-Julius learned that the American public is most willing to pay and read these four general categories:

 Sex, Love and Romance Self-Improvement Free Thought and Skepticism Entertainment

Haldeman-Julius compiled all his marketing lessons and statistics into a book titled The First Hundred Million.

Note: The First Hundred Million is currently available

 
 

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