Before he became an HMA consultant a year
and a half ago, Frank Swiatek worked for Verizon Wireless as a
He even co-authored a book in 2011 called
Managers, Can You Hear Me Now with Denny Strigl (Verizon’s former
CEO who took the wireless company from $192 million to a staggering
According to Frank, Denny grew Verizon to its incredible
heights by sticking to the same four principles the HMA System uses
to build up small businesses: Grow revenue, get new customers,
keep the customers you already have, and cut costs.
So in this audio, you’ll hear exactly what the HMA System has in common
with that insanely successful formula, but you’ll also get a step-by-step look at how Frank
applies it to his own HMA practice – using it to land clients and make money fast.
shows us how he talked his local Chamber of Commerce director into letting him run a 3-hour program
(that Frank got paid for as a speaking engagement) and how he used that program to sell $55,000
in consulting fees afterward to just one client.
• Why it’s so important to search out “non-sales-oriented” businesses when you’re prospecting for clients and the 3 best kinds of small businesses that fit that bill
• The 4 projects Frank starts his clients with before he even thinks about doing an opportunity analysis – establishing metrics, discovering weaknesses, redefining roles, and getting everybody onboard (and what he charges for each)
• The one tactic Frank uses to get around traditional cold calling – that makes it almost a no-brainer for prospects to give him the green light
• Everything you need to know about setting up a program at the Chamber of Commerce – from how to “pitch” your program to the agreement you need to have the director sign off on
• The two “magic” buzzwords to drop during a meeting with a Chamber director that instantly shows them you not only know your stuff but you know how to present it to their members
• All the details about Frank’s three-hour program – where it was conducted, what the Chamber provided for him, what materials he brought – and the two exercises he included in his agenda that subtly sold prospects using “a-ha” moments he had them discover themselves
• How to find hidden “pockets of sales and income opportunities” that exist with every client, so you can do more projects – and make more money
According to Frank, small businesses are the marketing opportunity of the future. There are
23 million of them in the United States alone, and they make up 54% of the sales here.
market is huge and there’s a lot of opportunity if you know how to find it. And in this audio,
Frank tells you exactly how to do that by applying the four Verizon Wireless (and HMA) principles
of success to your own practice and your clients’.