Richard's Was Just As Shy And
"Introverted" As The Next Guy.
In fact, the
only difference between you and Richard - is because
of the simple system he invented after attending a Jay
Abraham marketing consulting seminar over 25 years
Richard discovered that while Jay Abraham really is
a marketing genius, his system (like most other
marketing coaching programs today) was not geared
toward "ordinary" people who don't have a lot of
money or natural marketing talents.
Jay Abraham in
the early 1990s had credibility, contacts and
millions of dollars. The training Jay taught was
from his own millionaire perspective.
But Richard was
nearly broke. So broke he had to borrow money from
his Dad to attend Jay's $15.000 dollar training.
He had to
be away from his wife and children.
had to pay for air fair, food and lodging too in
addition to the $15.000 dollars.
Richard had no
credibility and few contacts.
Richard went out in the field to test Jay's
teachings, he failed.
But Richard did not
After years of experimenting and organizing
the marketing concepts into a workable system,
Richard began to experience success.
Richard discovered his own unique "system" to make money as
a marketing coach that is easy to follow and simple
Richard created a system that will work whether you are a
millionaire like Jay Abraham or broke and struggling
to make your rent, car payment or utility bill.
Richard 25 years to perfect and tens of thousands of
dollars working out the "bugs" and getting his
system so you can approach virtually any kind of
business that has HMA's ("Hidden Marketing Assets") to offer your
coaching and consulting services.
sharing his system to the public, Richard has
trained hundreds of marketing coaches in the US, the
UK, Nigeria, Luxemburg, Australia, Greece, Ireland,
Canada and even Holland (some who were totally new
to marketing when they started).
He's also got
Dell and IBM using and teaching his marketing system
in their online learning management platforms.
system all you do is use the tools he's created for
you the exact way he says to use them...and within
just a few weeks you can have a marketing coaching
business with paying customers and paid coaching
fees dwarfing anything you could make at a
And best of
You can do it
all without pressure...without strain...and without
the unbearable personal rejection most marketing
coaches endure when getting started.
most people getting into the consulting business
believe making cold calls to get clients is the
worst and most difficult way to get clients.
And the truth
is, it can be.
This method is
usually reserved for the coach who has no contacts
consulting training tells you to make prospecting
calls yourself, Richard's system trains you to get
others to do your prospecting work for you.
instance, the telephone prospecting scripts in the
All you do
is download and print these proven phone scripts, hand them to a
part-time telemarketer with good leads that fit your
target market, and have him or her call businesses
and read the scripts word for word.
method for getting new clients works time and time
You do none of the calling and you can still
This way you
can be sleeping in, playing golf, or even taking a
vacation...and have an endless stream of
fresh, quality appointments coming in each and every
Without You Lifting A
addition to these proven phone scripts, you'll get
an audio training called “How To Get Appointments”
which takes your people step by step through the
whole process on how to use the scripts.
That means, if
you don't want to pay a lot of money for a
professional telemarketer, just hire a student or a
stay-at-home mom and give her the “How To Get
Appointments” training and she can be as good (if
not better) than anyone else at getting you
course, the phone is not the only way to get
Your HMA Pro system also has
already-tested, direct-mail letters for selling
your consulting services such as:
An approach letter.
A joint venture letter and
A follow-up letter.
And with the
simple tools, he's created, you'll be hitting your
prospects from every conceivable angle, giving
yourself the maximum chance of capturing those
high-quality clients within days of starting your
And if you're
really ambitious, you can also use Richard's
system to create what's called "the podium effect."
effect is this phenomenon where people
automatically respect, trust and believe people
who talk at seminars or small workshops.
Richard also includes prewritten seminar, done for
you, PowerPoint slide presentations and
workshop fliers; you can fill a room, give your
presentation and watch as you'll get clients who
want to hire you the second you step out from behind
Not sure how
good you'll be at putting on a presentation?
has already created a powerful, professional seminar
outline for you -- complete with a PowerPoint
presentation and all the training you need to be up
and running fast.
This is the
same presentation Richard uses to capture
More on this
You won't have
to try and figure anything out or structure your
Just plug in Richard's "pre-made"
seminar presentation; follow the word-for-word
transcripts and you'll be delivering a powerful,
proven presentation that gets clients fast.
Easy As 1-2-3.
something else to think about:
system, you won't have to worry about not having a
reputation or a "track record" of helping business
owners with their marketing.
If you've never
done coaching before, I know what you may be
You're asking yourself, why should
these business owners believe anything I say?
that they will ask you for proof that you can get
You think they'll want referrals before
they work with you.
that you have no credibility. This is only an
illusion in your imagination.
It's a FEAR not
based on reality.
I am here to
tell you this will not happen to you and here's why.
understand that your clients are not interested in
They are only interested in the results you can
bring to them.
Being a fully
certified HMA Pro Marketing coach means you'll be able to draw on the
successful track record of the HMA Pro system.
discovered a proven way for you to use his
testimonials, his stories and his success for
And by following Richard's simple
instructions, you'll be able to "borrow" Richard's
credibility for yourself.
Plus, you will
also learn how to "create" your own
credibility within the first thirty seconds of
meeting a potential client…
Without Needing ANY
Testimonials, Success Stories
or Past Successes.
This is one of
Richard's "trade secrets."
And it works
like gangbusters for almost everyone who uses
But here's the
appointment or filling a room with prospects is only
You can get all
the appointments in the world...but if you can't
close the sale, then it's all for nothing.
this more than anyone.
spending hundreds of hours and tens of thousands of
dollars of "trial and error" -- he has created a
truly foolproof system that lets almost anyone turn
up to 25% of your appointments into up front paying clients.
You get a check
BEFORE you start any work!
And what makes
this possible is Richard's proprietary "Opportunity
Analysis Worksheet and Training." or O.A.W.T
O.A.W.T document, you can walk into any business, command immediate respect and
attention and literally become a marketing "miracle
man." to the owner of that business.
The reason why
is because this O.A.W.T lets
you literally "make over" a business owner's
marketing and show them exactly how you will
create real cash profits right before their eyes.
And if the
business owner you are talking with has any desire
to grow his business at all...then he will have no
choice but to be impressed by you and want to work
In fact, the
opportunity analysis worksheet makes converting
appointments into paying clients so simple.
Can Even Do It Over The Phone
And don't worry
about giving away all of your secrets. Most business
owners are too busy working in their business to do
anything about it.
They simply don't have the time
and that is the exact reason they are talking to
shows you how to command large fees and even get
paid on a portion of the sales you make for your
clients for years into the future.
This is called
a "contingency" fee agreement.
only be used with a client after they have
hired you and paid you to do project work.
consulting opportunities teach you that contingency
is the only and best way to sell consulting
And this can work but often the consultant
finds himself in a compromising position.
They end up
working many hours with only a promise to get paid.
The client has nothing to lose and since you've
never worked with this client before you risk
working for little or no money.
getting married on the first date.
It seems like a
good idea at first but later you realize it was a
But, if you do
it Richard's way and "Date" your client for a while
it can work out great like this:
If you help
your client make an extra $100,000 a year and you
make a 15% "contingency" agreement with that client,
you'll pocket an extra $15,000 on top of your
regular project fees per year.
If you do this
for just five of your clients, you will make an
extra $75,000 a year. If you do this for just ten of
your clients you will make an extra $150,000 year.
Richard is going to show you have to structure a
contingency agreement to get paid not just for one
year, but for as long as they are using your
intellectual marketing property.
After all, these are
your marketing systems that the client is licensing
So imagine now that you are making
$15,000 per year for 10 of your clients for five years.
Now that $150,000 turns into
$1,500,000.00 over 5 years.
And so on.
Again, this is
in addition to your regular fees. You can
typically charge a client anywhere from $500 to
$5000 per project. And most clients will need at
least four projects.
And it's so
easy once you understand Richard's HMA Pro System.
really has done 90% of the "work" for you already.
his system includes...
Endorsed letter samples.
you do is find businesses that sell similar (but not
competing) products and services as the business you
are helping and strike a simple deal with them where
they send your offer to their customer
list for a portion of the profits.
This way, you
and your client make a bundle off the initial sales,
and an even bigger windfall from additional
All from leads
that didn't cost your client a penny to generate.
Client reactivating letter samples
your easiest way to make fast and immediate profits
for you and your client because almost NOBODY goes
after his or her inactive clients and customers.
And all you do
is take one of your prewritten e-mails or letters
and send it to your client's inactive customer list.
clients shake their heads in disbelief as inactive
customers (they thought would never buy again) come
back to life -- spending their money with your
clients again and again and again.
if you set up simple contingency deals with these
clients (as Richard explains in his system)...
Will Get Paid On All This Action Year After Year.
are just a few of the reasons why you should
consider the HMA Pro System and coaching business part or full time.
And this is why
I have no problem saying nothing could be simpler
than using Richard's HMA Pro system to make money as a
And realize this:
Every time you make one of your client's money using
Richard's "paint by numbers" pre-created tools...
You'll Become Your
City's Marketing And Business Guru.
And you'll have the instant
reputation as the guy who turns straw into gold.
You'll be the person your clients
won't be able to help but rave about to their
business friends who will also want to pay you for
your expert advice.
And your whole consulting practice
can "snowballs" from there until you have a
controlled stream of clients and profits coming to
As I said before, I have seen all
the other marketing coaching programs out there. And
I have not yet seen anything that even comes close
to Richard's System.
But you certainly don't have to
take my word for it because you can
try everything and you'll see for yourself.
But first, here is a quick
break-down of only a few of your exclusive marketing training you'll get with your HMA Pro
Marketing & Coaching System:
HMA Pro Resource #
the Main Guts of your HMA Pro "System."
get digital versions of ten (10) HMA Pro Operations
showing you each step of the way how to capture
clients and make them real profits using a
systemized way of marketing.
This collection represents the core
of the HMA Pro System.
Each module walks you
through all the steps of the system.
reference these materials as you take your client
through the 8 steps of the HMA Pro system.
Richard has spent years creating and refining these
You'll get digital access
to all 10 operations modules as downloadable and
readable PDF files.
You'll use these
manuals as you follow along in Resource #2 & #3.
Here's the outline of each module and what you
1) MODULE ONE: FOUNDATION OF THE HMA Pro
MARKETING SYSTEM - 46 Pages
*System Philosophy and Uniqueness
*Sample System Outline/proposal
*Sample Client Agreement
2) MODULE TWO: HOW
TO SUCCESSFULLY GROW YOUR CONSULTING PRACTICE: - 217
* Mission Statement/USP of HMA Pro
Marketing System Tele-prospecting scripts to
generate manufacturing client leads Telephone
* Marketing Assessment
Questionnaire Marketing presentation to prospective
client How to close a new client
* How to
determine the fee
* Fee based direct mail
letter/E-mail marketing brochure ideas
postcard promoting 30 minute consultation Seminar
* 21 page marketing
report for use in prospecting
* FREE REPORT: How
to Increase your business revenue and profits
25%-100% Chamber of Commerce Endorsement letter
Seminar workshop on hardcopy and PowerPoint
promotion letters and agreement for Group training -
Train the trainer workshops Quick fix marketing -
one-shot turn around strategies for 50 different
* The Headline Bank - 100 of the top
money making headlines ever written
prospecting methods - business shows, groups and
associations, niche marketing Vertical marketing and
Long Distance consultation
* Phone consultation
3) MODULE THREE: DETERMINING A
BUSINESS USP - Unique Selling Proposition - 68 pages
* Definition of what a USP is
Examples of Successful USP's
Implementation - the four steps needed to
successfully implement this module How to determine
and write-up a USP for your client
* Focus Group
Questions with owner and staff Customer Survey
* Competitive Analysis Matrix
4) MODULE FOUR: INTEGRATING THE USP AND
LEVERAGING CURRENT MARKETING FOR INCREASED SALES -
*Overview: How to determine a
client's current selling process
Implementation: the four steps needed for successful
implementation of this module
*Customizing a SALES TRAINING
workshop for your client Sample of
workshop with the answers - also on DVD Developing
packages and value added services
and sales report samples Personality profile to
identify the right sales people
FIVE: DATABASE MARKETING - INCREASING THE VALUE OR
WORTH OF A CUSTOMER - 57 Pages
* Project Implementation - the four steps needed to
successfully implement this module Identify and
segment customer base
* Back-end selling
* Seven sample letters to increase
purchases from current customers letters to
reactivate past customers
* Letters to use in
follow-up to prospective customers 12 additional
* Special savings certificate
6) MODULE SIX: CREATING
PROFITABLE MEDIA ADVERTISING - 135 Pages
* The Advertising Situation Analysis
tool The creative strategy
* How to do good copy
writing for advertising Developing the Media Plan
* 50 page report on Yellow Pages Advertising
* How to write and schedule
effective Radio Commercials
Implementation - the four steps needed to implement
this module How to use local advertisers, designers,
printers for outsource help
SEVEN: MARKETING ALLIANCES - 48 Pages
* Project Implementation - the four
steps needed to implement this module How to uncover
marketing alliance prospects
* Sample letters of
cross promotion Ticket to event cross promotion
value card cross promotion Reverse Cross promotion
* Joint venture sales letters
* Joint venture
8) MODULE EIGHT:
COMMUNITY MARKETING/PR - 23 pages
* Project Implementation - the four
steps needed to implement this module How to
determine and create newsworthy material about your
client How to get FREE publicity
* How to write a
* How to increase the public
awareness of your client Sponsorship/contribution:
How to turn them into marketing tools
Implementing community marketing efforts. How to
turn your business into an education/teaching
9) MODULE NINE: DIRECT
MARKETING - 92 pages
Project Implementation: the four steps needed to
implement this module How to find mailing lists
Determining the proper lists/target marketing
Testing the list
* How to write direct mail copy
* How to get the best response to any direct
- the envelope
- Compelling offer
- Short or
*What are all the direct
marketing tools and how to use the right one!
- direct mail
Internet Marketing - 241 pages
* What is your business objective - website
* Branding on the web
* Steps to an
* E-commerce with your website
HMA Pro Resource #
HMA Pro Live Seminar
Training Vol. One
You'll own 25 hours
of cutting edge HMA Pro marketing training in
downloadable mp3 audio.
live marketing consulting seminar was conducted in
features Richard at the top of this game teaching a
room packed with students his system for becoming a
successful marketing coach.
paid over $5000 to attend.
You'll be able
to download, hear and learn everything you need
about capturing clients and creating marketing
systems for them.
having Richard right there with you showing you
exactly what to do each step of the way.
HMA Pro Resource #
HMA Pro Live Seminar
You get 17 plus hours of HMA Pro Marketing Consulting
You'll be able to
play online from any computer.
Your HMA Pro Marketing Consulting
Training featuring Richard at the top of his game.
Richard is teaching a packed house full of
want-to-be marketing consulting students his HMA Pro
system for becoming a successful marketing coach or
Each student paid thousand of
dollars to attend this live training.
be able to download, hear and learn everything you
need about capturing clients and creating marketing
systems for them.
It's like having Richard right there
with you showing you exactly what to do each step of
- VIDEO #1 Hidden Marketing Assets
- 217-minute video (3 hours
and 37 minutes)
- VIDEO #2 Hidden Marketing
Assets Consulting Training
- 205-minute video (3
hours and 25 minutes)
- VIDEO #3 Hidden
Marketing Assets Consulting Training
- 214-minute video (3 hours and 34 minutes)
#4 Hidden Marketing Assets Consulting Training
201-minute video (3 hours and 21 minutes)
VIDEO #5 Hidden Marketing Assets Consulting Training
- 132-minute video (2 hours and 12 minutes)
- VIDEO #6 Hidden Marketing Assets Consulting
- 124-minute video (2 hours and 4
HMA Pro Resource
HMA Pro Group Training Videos as a
digital online play version.
Richard's most recent training conducting a live
Group Training for 15 business owners wanting to
learn how to grow their businesses using the HMA Pro
The Group-Training concept is
another way for you to make money.
discovered that many of the businesses he talked to
wanted his consulting services but could not afford
his one-on-one fees.
As a result, Richard
started working with manufacturing associations and
started doing Group Training with 10 to 20 business
owners at a time.
Each Group Training would
last for two hours twice a month for three months.
You can charge anywhere from $500 to $3000 per
If you were to do Group
Training for 10 businesses, and let's say you charge
only $1000 each, you'll make $10,000 for only 12
hours of work. That's $830 per hour.
you're the coach who likes action in an exciting
group atmosphere but does not want to do one on one
coaching, this group training is for you.
Here's what you get.
- VIDEO #1 Overview --
Foundation, Results & Impact of the HMA Pro System
112-minute video (1 hour and 52 minutes)
VIDEO #2 How To Uncover Your Unique Selling
Proposition For A Lot More Sales! -
video (1 hour and 15 minutes)
- VIDEO #3
Integrating The USP For A Lot More Sales -
- 77-minute video (1 hour and 17 minutes)
#4 Sales Training Workshop -
- 80-minute video
(1 hour and 20 minutes
- VIDEO #5 Customer
Relationship Marketing For A Lot More Sales -
60-minute video (1 hour)
- VIDEO #6 Marketing
Alliances For A Lot More Sales -
video (1 hour and 10 minutes)
- VIDEO #7
Customer Advertising For A Lot More Sales -
- 41-minute video
- VIDEO #8 Community Relations
For A Lot More Sales -
- 19-minute video
- VIDEO #9 One-to-One Marketing For A Lot More Sales
- 32-minute video
- VIDEO #10 Internet
Marketing For A Lot More Sales (Bonus Step) -
Your set of Group Training videos
will train you how to execute the HMA Pro training in a
group workshop setting so you can teach one to many
rather then one to one multiplying your income while
leveraging your time.
The Group training curriculum is done
for you. You just follow the training in the videos
and follow along as your group learns how to
implement the HMA Pro System for their own business.
These business owners will love you
for this training. And this is the same training
used by Dell and IBM use in their learning
management platform. Their clients paid up to
$20,000 to get access to it.
Resource # 5:
HMA Pro Group Workshop
Workbook Training Curriculum.
8 Workbooks in
total. Beautifully design 8 1/2 X 11 in size and with
full color covers.
These are done for you,
pre-designed marketing curriculum in workbook form
to provide each one of your paying group workshop
And you may even have these
workbooks private labeled with your consulting name
and contact information on the cover.
will have generic content meaning that your client
will not find my contact or Richard's contact
information in the workbooks.
You can be sure that
any hard work you do will lead back to you.
front and back covers may be branded with your
information, contact number, logo and image.
to you. And you may use this branded curriculum to
sell or and do group training workshops as you wish.
a great option for you if you want to work with one
on one clients or to use in a group setting.
You'll just follow the training in the group
training videos from HMA Pro Resource #3 and follow
along as your group training clients learn how to
implement all the HMA Pro Steps for
their own business.
These business owners
will love you for this training and it's different
from your one on one clients.
With your one on one clients, you
are the implementer of the system.
With the group training clients, you
become a coach to offer teaching and support only.
This let's you leverage your time and work with
a larger number of clients.
marketing system is branded under a different
name and has been used by
The system is exclusively
licensed by centers of the U.S. Department of
Commerce’s Manufacturing Extension Partnership
network throughout the United States.
In 2006 Dell Computers began to
sell the popular Dell Learning System with the 7
STEPS training course included. In 2007, IBM
showcased a Corporate Learning System at trade shows
across the USA (including Linux World in San
Francisco and Brain Share in Salt Lake City) which
now features the 7 STEPS training course!
Since 1995, The International Guild
of Professional Consultants headquartered in
Orlando, Florida has endorsed and used the system to
train over 2000 members in marketing and sales
You'll get 8 total
workbooks in each set.
workbooks are in an online version ready to print and use. ( note the
online version may not be reproduced for resale.
They are only available for one to one consulting
Here's what you get.
Workbook #1- Uncovering Your Unique
Selling Proposition for More Sales - 35 pages
Resource # 6:
Workbook #2- Integrating USP for Exponential
Growth and More Sales - 16 pages
Database Marketing for More Sales - 26 pages
Workbook #4- Strategic Marketing Alliances for More
Sales! - 15 pages
Workbook #5- Custom
Advertising for More Sales - 36 pages
Workbook #6- Community Relations/PR for More Sales -
Workbook #7- One-to-One Direct
Marketing for More Sales - 41 pages
#8- Internet Marketing Is your Website Making Enough
Sales? - 16 pages
I record lots of audio interviews with my
little handy digital recorder from Radio Shack
Electronics. And you can do the same.
publishing audio interviews have been a fantastic
way for me to developed, promote and sell
There's a good change you're reading this now
because of one of my audio interviews.
And there's certainly no reason you can't do this
for your own consulting business and clients too
Or, at the very least, offer an interview or
product creation service for your clients. You'll
get access to my full Audio Marketing Secrets
HMA Pro Resource #
You get lifetime
access to exclusive online training and support in
your HMA Pro University --including online audio, email,
telephone back-up and more.
intensive interviews with marketing coaches making
anywhere from $500,000 to $2,000,000 (two million
dollars) doing marketing coaching and consulting.
You'll learn their secret ways of making money.
how they run their consulting businesses for maximum
profits and minimum work.
interviews and training have been published in your HMA University, which means you'll have all the
support and feedback you need to make your
consulting business fly right from the start.
HMA Pro Resource # 8
VENTURE MARKETING TRAINING
You'll get my
famous "Joint Venture Magic" system -- including
audio training, joint venture sales letters and
My Joint Venture Magic System has sold for as
much as $595, but you'll get it as part of your HMA
system at no extra cost.
And trust me, if you
do nothing else but harness and apply the enormous
power of joint ventures -- as explained in this
course -- you'll never worry about money again.
HMA Pro Resource #
There is one
thing better then growing a client’s business.
buying one already making money. Ok, we’ve all had
Wearing an expensive
outfit, you strut into your high school reunion and
announce to all your old snooty classmates that you
own a multimillion-dollar business.
fall open as you tell them about the healthy
six-figure income you’re taking in for doing
nothing… but goofing off and playing golf.
And your life
couldn’t be better.
Believe it or not, that
doesn’t have to be a dream.
businessman mentor of mine named Art Hamel has been
doing just that for more than 50 years. He’s
perfected his formula for buying businesses, and for
a limited time, he’s teaching it to others.
But don’t think
this system is just for the “elite” or the
“privileged.” His step-by-step course is so down to
earth and easy to follow, anyone can use it to buy
businesses and earn six-figure incomes -- without
banks, credit or even any experience.
an HMA Coach, you'll have the detailed information
you need to identify if your client's business is
ripe for selling.
Many sellers have never
given it a serious thought. If you can buy right and
grow your new business with good marketing like what
you'll learn in the HMA system, you could end up
sitting on a goldmine.
You'll receive more than
22 audio lessons in all. 8 plus hours of the audio
lessons are from Art Hamel.
You also get a
downloadable comprehensive workbook that guide you
through each and every aspect of the system - from A
He's owned more than 200 businesses
himself over the last 40 years using his system.
And, he used to teach seminars on the subject.
In fact, the system you'll receive is the
home-study version he created for the people who
couldn't make it to his seminars.
years ago, this same system was the biggest seller
on the Home Shopping Network.
And since I am
the only person on the planet who Art lets offer his
system, you simply cannot get it anywhere else.
HMA Pro Resource # 10
Hidden Licensing Marketing Assets System
As you start to
learn more about your client's business, you'll
learn that they own systems, informational
intellectual property, info products, processes,
specialized know-how, trademarks, patents and more.
And you need to understand that all of these non-tangible items are hidden marketing assets.
And as an HMA Pro Marketing Consultant, being able to
identify licensing assets in your clients businesses
can be huge win for you.
I've secured and exclusive licensing deal with
Rand Brenner, America's dean of licensing to bring
you his specialized licensing training to the HMA
Rand has negotiated landmark merchandise and
promotional licensing agreements with Hewlett
Packard, Kellogg's, Bandai America, Hasbro, Quaker
Oats, Pepsi, and many others.
the Mighty Morphin Power Rangers (a $3 billion
worldwide retail sales licensing phenomenon), two
Power Rangers Movies (produced in conjunction with
20th Century Fox Film Corporation), the Batman movie
(Tim Burton/Warner Bros production generating over
$500 million in merchandise revenues), the classic
Looney Tunes (i.e. Bugs Bunny) and Tiny Toon
Adventures (Spielberg/Warner Bros)
best thing about Rand it that he can teach you how
to uncover hidden licensing marketing assets in your
Rand can actually make the
subject of licensing IP cool and fun.
HMA Pro Resource # 11:
CONTRACTS AND LETTER OF AGREEMENTS GUIDE
Here's a valuable collection of
contracts and letters of agreement to use in your
HMA Pro consulting business.
Without a doubt, you
would have to pay tens of thousands of dollars in
legal fees for a collection of agreements like
But this entire collection is yours
when you become an HMA Pro Coach.
guide, you can legally close the deal using binding
agreements without the pain and the expense of an
You'll get each agreement typed out
in MS Word and you'll get a training on the best way
to use these agreements.
HMA Pro Resource # 12:
You get a gift
certificate for $1000 off my audio creation service.
This will pay
for itself a hundred times over in
your first year alone.
If your client
can talk into a phone, I can create him an
information product that can sell for anywhere
between $497-$3900. I’ve done it myself. I’ve sold
hundreds of thousands of dollars worth of
information products using this very system.
And with your
help, he can then sell that product or use it to
generate leads for his business. And, of course, if
you set up a contingency agreement...
You Will Get Paid On These
You'll also get a
certificate worth $500 off my audio infomercial
better than a hard-hitting audio recording that
features the benefits of your product or service,
and there’s no better deliveryman than the Internet.
Plus, you can
also use these services for your own
When you have
your own, unique audio infomercial, you'll literally
ooze with the kind of ironclad credibility
money can't buy.
And even your
most skeptical prospects will want to hire
you right on the spot.
There's a good
chance you're reading this now because of an audio
And perhaps the
best part about your certificate is that it can be
sold or transferred to your clients. There is no
expiration date as long as you remain an active HMA
HMA Pro Resource #
Free publicity and
press training from the "Publicity Doctor."
This is HUGE.
you set up contingency and commission deals. Because
every time you use free publicity, money will come
back to you in buckets, without your client having
to do anything but answer the phone and answer a few
the secret of getting millions of dollars in free
publicity for your business and your clients'
businesses in newspapers, magazines, television and
HMA Pro Resource #
MARKETING RIGHTS TO 24 MARKETING REPORTS
get the reprint and resale rights to 24
professionally written business reports:
You'll own the reprint and resale rights to all
You don't pay me a dime or
any royalties. You can package them and sell
them to prospective clients or use them as
You can give them
away for free. These reports are available for you
to download in Microsoft Word and in PDF.
website and company name is NOT listed on most of
By you becoming an HMA
consultant, you are granted the digital and print
duplication resale rights of these reports.
Use them as lead generating tools for your
There are thousands of
dollars worth of consulting advice contained in
The great thing about having all
these reports is not only the business changing
information...but that you can also resell them.
You're going to have all the rights you need to
put your own company name on them and resell them to
your clients to make revenue.
This is a
residual income opportunity built in to the HMA
Marketing Consulting Training.
these reports in Microsoft Word and PDF files so
that you can reproduce these for your clients to
sell to them directly.
HMA Pro Resource # 15:
UNLOCK THE BUYING CODE SELLING SYSTEM
Unlock The Buying Code System Workbook, MP3
Downloads plus the Online Audio Lessons
Selling has never been easier. In this system,
you'll find the key components on how the Unlock the
Buying Code system works, and what you will need to
Why you will want to practice this system on your
friends and family before you try it on prospects
and how to do that. How to look for unconscious
physical feedback cues that will let you know that
you have gotten their code right.
What criteria that people much meet before you
can sell them anything. The way that most people
sell is wrong, but fortunately it is not hard to
rethink your selling strategy.
Resource # 16:
RIGHTS OF 157 HOURS MARKETING INTERVIEWS:
HERE'S WHAT YOU GET . . .
interviews has been the life blood of my
marketing business. Publishing them
has been has been a lot of work. But it has
been time well spent.
They have helped me establish more
credibility and make me money. Now, as an
HMA Pro member, you can use this
these same audio interviews to further YOUR
But, you can
ONLY used them and offer them as a new HMA Pro Marketing
huge news for you. You'll have the marketing rights
to a collection of
157 hours of audio content and written transcripts
the use rights ( not the resale right) to
over 100 hours of downloadable audio
interviews, marketing lessons and
transcripts by many
have a mountain of new products you can:
Use to get more customers, clients, subscribers and
strategic business contacts.
* Use as free
bonuses to sell consulting projects and services.
* Offer as special incentives to help your
clients sell more of their existing products.
* Package and bundle together to make
one-of-a-kind products to give away free to build
* Educate and excite your clients.
* The options of what you can do with this
content is endless.
* This content has been a
labor of love that has taken me 15 years and many
thousands of dollars in time and money to build.
And yet, I'm
making this available to you as one of my HMA Pro Marketing Coaches.
HMA Pro Resource # 17:
"WAL-MART GOLD SYSTEM AUDIO RECORDINGS &
Gold System is by far the most comprehensive
training system ever created on real ways for
getting your product into Wal-Mart and other giant
retailers -- including non-mass market stores (such
as grocery and gift stores).
It covers every
aspect of getting your product into Wal-Mart and
other mass retailers -- from "A to Z." It reveals
insider secrets learned throughout many years from
an inside and very secretive look at the world of
Your about to learn
how to start making money as quickly as possible
with Wal-Mart Gold.
" WAL-MART GOLD SYSTEM
AUDIO RECORDINGS & TRANSCRIPTS "
Start with section one and work through each
section, one at a time, in order. Before you know
it, you'll know more about getting your product into
Wal-Mart and other mass retailers than 99% of all
businesses in the world.
I've been busy
interviewing giants who have been able to get
their products into mass retailers like
Wal-Mart, Home Depot, Lows, and more. I've
captured their full story from the humble
beginnings to success. Listen as I dig out every
step-by-step secret and method so you can get
the blueprint to do it on your own. This is some
of the most powerful information ever. Here are
a few related audios to get you started:
"WAL-MART SECRETS RESOURCES LIST".
This is a complete recourse
directory of the top websites, publications and
resources revealed in the main system.
It took over 15 years to find and test these
different resources. And this list can literally
be worth a fortune to you -- as long as you use
it the way describes in your Wal-Mart system.
You can learn a lot about each distribution
channel you are considering for your product by
checking out industry trade shows, trade
magazines and trade associations.
HMA Pro Resource # 18:
USP AUDIO TRAINING
Here are My TWELVE Most Powerful Audio
Consultations On The Subject Of Developing A (USP)
Unique Selling Proposition
I have searched my
archives for my most powerful audio consultation on
the subject of USP. Many of these recordings are
actual consulting sessions with paying clients.
You'll listen in as I craft and teach the power
of a USP. Each of these consultations are packed
with money making ideas and specific examples of how
you can take what you do and developed it into a
powerful reason why someone should buy from you.
Your USP quickly telegraphs this reason and
reminds your prospect over and over and over again.
My TWELVE Most Powerful Audio
Consultations On The Subject Of Developing A
(USP) Unique Selling Proposition
HMA Pro Resource # 19:
or what folks in the sales writing field call
copywriting is a critical part of marketing and
selling. And I've included a collection of training
and products that will help you become the best in
And if you did
nothing but work on honing your skills as a
copywriter, you could write your own ticket working
from anywhere in the world.
And these training
are now exclusive only to my HMA Marketing
Here's what you get .
Eugene Schwarz Master
while back, a business owner with only $3500 to his
name asked Eugene Schwartz to write a sales letter
for his company.
Eugene’s fees for
the letter were $2500, and without hesitation, the
man paid it to him. That night, Eugene wrote the
letter while waiting for his wife to put on her
make-up so they could go out to dinner.
When the letter was
released, sales for the company exploded. And now
that company, Boardroom Inc., makes $50 million in
sales a year.
Saying you have “Eugene
Schwartz-like copywriting skills” is like saying
you’re one of an elite group of top-notch, highly
paid, sought-after, “gun” copywriters. It’s like
saying you’re the best of the best.
you’ll be surprised at how easy it is to become one.
This Master Pack
gives you everything you need. You could be up and
running, writing fantastic copy for clients in just
days after reviewing this exclusive HMA Pro copywriting
HMA Pro Resource # 20:
The Brains Of 20 Of The Greatest Masters Of Writing
Of All-Time . . .Including Ted Nicholas, John
Carlton, Denny Hatch, Melvin Powers, Mike Pavlish,
Carl Gelletti, Brian Keith Voiles, Gary Halbert, Joe
Vitale, Bob Bly, Ben Settle, David, Bullock, Eugene
Schwartz and more. Slash years off your writing
Training like this with just half these
experts sell at over $5,000. But they're all
yours as part of your HMA Pro Consulting
HMA Pro Resource # 21:
SELLING AD SWIPE FILE
Coming up with good ads and ad copy may be your
thing as an HMA Pro Marketing Consultant.
these ads all on one place will save you time, will
save you money and will give you new ideas for
headlines and marketing promotions.
get the transcribed ads from Gary Halbert, Joe Karbo,
Ben Suarez, Claude Hopkins, Eugene Schwartz, David
Ogilvy, Maxwell Sackhiem and hundreds more.
This is the ULTIMATE TYPED OUT SWIPE FILE!
Each ad typed out in Microsoft Word.
formatted and organized by number and title.
HMA Pro Resource # 22:
BARTER AND TRADE SECRETS SYSTEM
If you can show your
clients a new way to save up to 80% on hundreds of
common business expenses, you'll have qualified
yourself as an important and integral part of their
Let's face it, CASH IS KING and
conserving cash-flow using barter is not well
understood by most business owners.
is why I have included this training on barter as
part of your training. You are going to learn the
oldest business secret around. The secret game of
Barter is a worldwide, multi-billion
dollar industry where literally every kind of
business you can think of - in almost every country
in the world - does business in a large network
called a "retail barter exchange."
exchanges are exactly like huge buying clubs, where
all the different member businesses are
automatically inclined to buy from one another.
For example, When a web designer joins, everyone
in the exchange gets a notice about it, and whoever
needs a web designer is probably going to hire him.
And the same goes for everyone else who joins - the
plumber, the lawyer, the dentist, the copywriter,
As you'll see, almost every single kind
of product and service provider that exists is in
And believe me, I've saved
tens of thousands of dollars using this loophole for
my business over the years.
It took a lot of
time-consuming research on these clubs to find out
the best ways to take advantage of this system. But
I've got it down to a science.
And what I
found was that certain types of businesses seem to
always be sitting on tens of thousands of trade
dollars that they don't use.
these businesses have so much extra money, they'll
sell you their "barter-club" dollars for pennies on
Then, you can turn around and use
those barter bucks, dollar for dollar, within the
club for services you'd normally buy, but at a
fraction of the price you'd normally pay.
It's true. It's easy. And it's perfectly legal. But
it's also ridiculous how much money you can save
because practically anything you need can be found
in these barter clubs -- from lawyers and TV ads to
restaurants and formal wear.
And because you
can buy your barter dollars for pennies on the
dollar, you get these products and services for your
clients at huge discounts.
And the real
beauty of it is you can have them resell these
products and services to their customers for a nice
Let's say, you buy a product
for 20 cents on the dollar and resell it at 50 cents
on the dollar.
Their customers will love
receiving a 50 percent savings, and your client will
love receiving a hefty profit for doing nothing but
being the "middle man."
It really is that
simple, but you have to know the best ways to do it.
Like I said before, I did a lot of research
and "trial and error" on this before I got it
perfected. But, I can save you all the headaches I
had to endure.
Your HMA Pro
training will show you my entire system quickly
With the HMA Barter Secrets
System, you'll learn which businesses are sitting on
thousands of extra barter dollars.
companies to join .
How to trade within a company without being a
member of it . Who to talk to and exactly what to
say . What products are best to sell and exactly how
to do it .
This exclusive HMA Barter
Training is a secret that you won't find
And, the few people who know about
this are fanatical about keeping it a secret.
You'll blow your clients away when you are able
to buy for them the same items they are buying for
up to 80% off.
Imagine the leverage you'll
have when charging fees for this service.
You can only get this system as part of
your HMA Pro Consulting package.
HMA Pro Resource # 23:
Selling your value as a
HMA Consultant is where the rubber meets the road.
That's why I've put together this collection
of audio training and lessons all related to
aspects of selling.
You'll use these proven
selling ideas to sell your consulting services
better, more often and for more money.
have world class sales mentors showing you how
to sell and close once in the HMA Pro University
Resource # 24:
HIDDEN INTERNET MARKETING ASSETS SYSTEM
the company David worked for went under and
he lost his high-paying sales job, he knew he
couldn’t start at the bottom all over again with
another company – working 70 hours a week for
peanuts. So even though he had a family to support
and a huge mortgage to pay, he decided to go the
marketing consultant route.
No one thought he would
make it. But he did. In fact, at his peak, David was
making $190,000 a month. Now he teaches others how
to do it too. And with his HIMA system you’ll learn
all about it. In his Hidden Internet Marketing
Assets System, you’ll hear how he runs his
workshops, how he always has a full house – and how
he lands clients to make thousands of dollars a
month. If you can see yourself doing group
trainings, this is a complete done for your
system for working with online clients.
HMA Pro Resource #
Control Consulting Services" selling tool.
consulting to people who don’t want consulting can
zap your motivation stone dead and eat hours of
only be selling your services to QUALIFIED
And so you get
a valuable time-saving tool to "pre-sell" your
consulting and coaching services for you.
PowerPoint Presentation outlining all the steps in
the HMA Pro system.
presentation will let you send a link to any
prospect in the world with Internet access and have
them learn about what you can do for their business
as an HMA Pro Coach.
words...it takes you out of the selling position
UNTIL they have gone through the presentation.
prospect does this, they are uniquely qualified as a
legitimate prospect and are worthy of your
valuable time and expertise.
this presentation customized with your photo,
your company logo, your website and your email
address branded throughout.
I'll do all
the production and coding for you as well.
This one tool
has saved me hundreds of hours by letting me
pre-sell and educate prospects about the HMA system
without my direct involvement.
pay thousands to produce a selling tool on your
own like this.
But it’s yours
to use the second you become an HMA Pro
HMA Pro Resource #
You'll own 100%
usage rights to all your marketing tools, sales
letters, postcards, presentations, ads, press
releases, client generation reports, client
testimonials, manuals, my million-dollar coach's
list of service providers and more – everything you
As an HMA Pro
Marketing Coach, you will be in business for
yourself but not by yourself.
By that I mean,
when you have a question, you get Michael Senoff.
Not some "customer service" rep that doesn't speak
You get me
working directly with you.
You get me returning your
calls minutes after you leave a message.
You get me
returning your texts messages in minutes.
And email in hours not days.
marketing assets I’ve accumulated over the years --
like my knowledge on direct mail marketing,
advertising and copywriting, product creation,
editing, publishing and so much more.
Here For You Brother
personally going to do whatever I can to help
If you need
something, just ask, and I will do whatever I
have to do to get the answer you're looking for.
asking Richard or going to my network of millionaire
marketing and business experts.
And if I don't
have the answer...I will find someone who does.
Now, Let's Wrap This Up
think that you can't be an HMA consultant or
that you don't know enough, I can assure you're
dead wrong. If you've ever worked in a job or
raised a family, you may be the perfect person
for this fun and simple business.
You can't imagine the thrill you'll have when
your first client writes you a check!
getting paid simply for being able to follow the
HMA Pro System and giving marketing advice to
people untrained in business.
you did what some boss told you to do. You'll
get paid again and again for work you've already
you are forced to keep your current job because
you're tight on cash that's fine.
Most of my students become HMA Pro coaches in
their spare time, time that would otherwise be
frittered away watching TV.
Why not spend a few hours of your time wisely,
by generating IMMEDIA1E income as an HMA Pro
So . . . How
much does it cost?
And all the
training, the tools, the resources and my personal help
is an easy $29,000 package
popular marketing systems, with only a
tiny fraction of the features in the HMA Pro
system, cost $30,000 plus ongoing fees and
even royalties on the money you make.
In fact, that
is a standard practice -- to take a cut of the money
you make with their systems.
Richard's HMA Pro System you won't be paying me any
royalties or fees.
Nor will you be
paying $30,000, $20,000, or even $10,000 to get
even pay $5000, 2000 or even $1000.
claim your complete HMA Pro Marketing System with
all the tools, modules, videos, audio with
6 months access and
ongoing HMA Pro University training and all the
high-powered marketing resources I've listed and
more for just $495.
immediate access to everything in your HMA
option is my way of letting just about anyone get started with HMA
And this is not
a layaway plan where you
there are no additional fees or monthly charge to pay after your
payment is made.
is small compared to the tens of thousands of
dollars you can save (and make) with the HMA Pro System
over the course of your life.
compared to what other marketing consulting courses
-- with a lot less value and with all their fees and
However, There Are Two
Small "Catches" To This...
you're free to use your HMA Pro system anywhere without
restriction, I have a limit on the number of HMA Pro
Marketing Consultants Richard and I will place
within each area.
to make sure as an HMA Pro Marketing Coach you'll have the maximum
opportunity to profit without competition.
And after I
receive your payment of $497, I'm going to
ask you to complete an HMA Profile before you start.
There is no
access or personal help until your HMA Profile is sent back
Because, HMA is
like a family.
And I want to know
something about my family members.
And I'll need
you to hit the ground running.
If you are going to
make a success of HMA Pro, you'll need to follow directions
and complete project work for clients on time.
this a small test.
can't get a simple HMA Profile signed and back
to me, you'll have zero chance of making it as an HMA Pro marketing
information will only be reviewed by me and remains
It is not shared or sold to anyone for any
And If after
reviewing your HMA Profile, I see a reason
you are NOT qualified to be part of the HMA Pro
family, I retain full authorization
to refund your payment and cancel your HMA Pro membership.
HMA is a
The HMA Pro System, it is NOT for
And if I find that
you're not a fit for HMA Pro and I say no, please do
not take it personally.
There are some
people who just shouldn't be marketing coaches.
selfishly, I have a brand and reputation to
not willing to let anyone in who can damage the
brand by treating clients poorly and offering
dangerous and risky marketing advice under my
HMA Pro brand.
what we are about.
offering my HMA Pro system for over 16 years, I've
got a good idea if you're going to be a good fit
To get started,
understand, this $497 offer is a marketing test and
I have the right to withdraw this offer and your
membership at any time
with or without a reason or explanation.
Remember, I have recently added tens of thousands of
dollars of additional resources to the HMA Pro System
making HMA 2019 Pro our most complete system or
And you'll own
full and unrestricted access to all training below after
your first payment of $497 and upon acceptance
as an HMA Pro Coach.
Here's everything you
get in my HMA PRO 2019
|Online System Recordings Training
|HMA Pro Implementation Guides
|Group Training Workbooks
|HMA Pro Group & Solo Slide Presentations
|Rights and Special Reports
|HMA Pro 117 Hours Use Audio Rights
|Direct Mail Letters Examples
|Lumpy Mail Letter Examples
|Joint Venture Letters
|Appointment Client-Getting Tools
|Client Proposals Examples
|Press Release Examples
|Telemarketing Scripts Examples
|Group Workshop & Seminar Documents
|HMA Pro Opportunity Analysis Training
|Unique Selling Proposition
|Client Getting Interviews
|HMA Pro Conference Calls
|Become a Consultant Interview Collection
|HMA Pro Inspirational Calls
|Motivation and Success
|Rights to Audio Transcripts
|Founding Fathers of Client Generation
|The Art Hamel Business Buying System
|Joint Venture Magic
|Jim Camp Negotiating Training
|Rand Brenner IP Licensing Mastery
|Stan Billue Highest Paid Salesman
|Ben Settle Email Writing Secrets
|Wal-Mart Gold System and Interviews
|How To Make a Bundle on Craigslist
|Emergency Fast Cash Makers Training
|Guerilla Internet Marketing Audio Series
|Internet Marketing 101 Audio Series
|The Lost Files of Internet Marketing
|Contracts and Agreements Guide
|Audio Marketing Secrets
|Secret Free Links Of The Internet
|World's Greatest Ads Transcripts
|USP - Unique Selling Proposition Magic
|Eugene Schwartz Rare Ad Collection
|FREE PR Public Relations Interviews
|Best Copywriting Interview Collection
|Referral Getting Secrets
|Advanced Sales Interviews
|Claude Hopkins Rare Ads
|Unlock The Buying Code
|Direct Marketing Seminars
|Health Expert Interviews
|$3900 ID Pen Business System
How Senoff Makes Money Interviews
|Free Lead Getting System
|Story Selling Magic 80 Stories U Can Steal
|Taylor Swift Referral
|Gilbert's High School College Success
|Flood Gate Public Records Leads System
|The Magic Letter Cold e-Mail /Direct
Each one of these training
ALL THIS YOURS FOR SIX MONTHS FOR
For one payment of $497, you'll get
180 days days
access to my full HMA Pro Training System with
nothing held back.
E-mail me at
you have questions or just click below.
Note: This is a digital product.
just about my entire library or winning products
I've published over the last decade.
If you've ever looked at my HMA Pro System but have been
sitting on the sidelines because of the full
price, this may be your only chance to get it for a
tiny one time $497.
Wayne Gretzky, nicknamed "The Great
One", has been called "the greatest hockey player
ever to play the game by many sportswriters.
When asked what made him so great he
said . . .
"A good hockey player plays where the
puck is. and great hockey player plays where the
puck is going to be."
He also said "You miss 100% of the
shots you don't take."
I also know that this is a
significant decision for a whole lot of folks.
Maybe it is for you.
Believe me, I
understand; I’ve been there.
But if you DO have to struggle over
such an amount, I have to tell you:
That’s the best
reason of all to act on this opportunity
to three months from now you get
past it and are NEVER financially embarrassed again.
It may be the time that you finally own
your own business, developed marketing, and coaching
skills and be very well-paid for your time and efforts.
Grab my HMA Pro System now for
180 days for a tiny $497.
Decide, right now, to create the kind
of business, income, and lifestyle you and your
OR, if you are already pretty
successful, then do what ALL smart folks do – decide
to do even better.
HMA Pro is a positive decision you will
be very, very glad you made –
P.S. Act now to
grab this special HMA Pro System offer for an
embarrassingly low $497.00