From the moment this interview starts, you’ll understand why Jill Lublin is considered a publicity expert. She directs the structure of the interview before I even ask the first question.

And Jill Lublin really knows what she’s talking about. As the author of three books on publicity and networking, she’s spoken around the world and has done countless TV and radio interviews.

So in this audio, you’ll hear her tips and techniques for building the kind of publicity that will get you noticed including how to develop a message, how to deliver that message, and how to make the most of the press coverage you get.

Key Interview Points Lublin Reveals…
• How to land TV and radio spots and ways to make the most of them
• How to structure your message so that it’s media-friendly and media-worthy
• Examples of how Jill Lublin “name drops” her products.
• Simple strategies that will get you ongoing recognition so you can capitalize on that “I-heard-of-you-somewhere” factor
• All about Jill Lublin's book deals – how much she got paid and how they made her career
• Why you should always say “yes” when the media asks for an interview – even if you don’t know a thing about the subject matter
• How to prepare a press release that won’t end up in the recycling bin of your media contacts
• Internet tools for leveraging your publicity
• The biggest mistake Jill’s ever made in PR – and how you can easily avoid making something similar

According to Jill Lublin, even if you’ve written a successful book, you can’t rely on your publisher to promote it. So in this interview you’ll learn how to take charge of your publicity no matter what you’re selling. Remember, you’re the only one who’s going to make sure your name gets out there – and that it’s spelled correctly when it does.