the Phrase that Pays:
A Crash Course on Sales Scripting
There are certain words and phrases that seem
to work like magic when it comes to the art of persuasion, and any business can
benefit from knowing them.
Nowadays, everything is done with research – from the phrase the greeter uses
when you come through the door at Wal-Mart to the words used at McDonald’s that
get you to mindlessly order the large coke over the small one.
You see; each business has a specific customer
base with specific needs. And that customer base is studied and analyzed to find
the phrases that will motivate them to spend, upgrade, seal a deal…or whatever.
This interview is with a sales scripting expert and all about the science of
sales scripting and how you can benefit from using it in every aspect of your
For example, if you use phrases that business
owners want to hear, you’ll be giving yourself an edge. In fact, the right words
could make it infinitely easier to land even the toughest of consulting
Here's what you’ll hear in this interview:
* How you can use sales scripting to get your foot in the door.
* Examples of time-tested phrases that will open and close deals
* A four-step pattern you can put in sale scripts that could be worth thousands
* An opening line that storeowners can use to increase the probability of a sale
by 300 percent
* How to make a sales script for a company
It’s amazing how many people have no idea what sales scripting really is.
And it’s probably one of the easiest – and most
lucrative things you can do for your business, whether it’s your own or someone
And this interview is like a crash course on
how to get started.
This recording is 50 minutes.