Unique Selling Propositions Examples. One day by accident, I stumbled across this site, it totally impacted my life and changed my mind-set about marketing and the Internet completely. " Jim Davis a true disciple of Michael Senoff

Unique Selling Propositions Examples

Here's My Most Powerful Audio Consultation On The Subject Of Developing A ("Unique Selling Proposition")

Free HMA Marketing Consulting Training


Unique Selling Propositions Examples # 1

A Systematic Approach To Creating A "Unique Selling Proposition" (Live Case Study With Web Hosting Firm

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you!  It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago.  Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss.  Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. 

I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers would most likely want in a web hosting company and how most of our ideas could be easily implemented.  Have fun! This recording is 40 minutes and moves fast so get ready to take some notes. If you need web hosting I highly recommend Nick. ( Back to index )


Unique Selling Propositions Examples # 2

UPS Strategy Revealed

New Case Study With Avery Manko, HMA Marketing Consultant And Advice From Richard On "Unique Selling Proposition"

 

Here’s a real live case study with HMA Consultant Avery Manko, Michael Senoff and Richard. Listen in as Avery discusses his idea for the "Unique Selling Proposition" for his  five million dollar client. Listen to Richard's advice and strategy of how Avery should handle this clients. Use the ideas as a guide for helping you develop your own "Unique Selling Proposition". More on HMA go here


Unique Selling Propositions Examples # 3

 

Why Your Customers Will Always Know Your "Unique Selling Proposition" Better Than YOU

This next recording is a follow-up to the consulting call I did with Nick above, the owner of Advanced Hosting Networks.  You may recall that I asked Nick’s permission to call some of his newer customers in an effort to determine what is important to people as they shop for a web hosting provider.

I put on my Customer Service hat and made the calls that are on this recording.  Some of the highlights of my calls include:

  • Everyone I talked to were very appreciative of my call and it made a difference in how they viewed the customer service that Nick’s company provided.

  • I found the most common reasons why people chose Nick’s company over the thousands of other web hosting companies.

  • I was able to talk about some of the items in Nick’s Unique Selling Proposition that we had determined during our consulting call.  You will hear how happy these new customers were when they heard these items and how it confirmed to them that they had made the right choice.

Probably the most outstanding thing that was accomplished was that my calls uncovered some questions that customers had about setting up their web sites that they hadn’t even inquired about yet.  You will hear how this proactive approach to customer service can really make a difference and begin what will hopefully be long term relationships between these customers and Nick’s web hosting company.  If you want to see what the control panel of your web site looks like and how you can use it, click here


Unique Selling Propositions Examples # 4

How To Integrating Nick's "Unique Selling Proposition" In To His Web Hosting Business To Sell More, Sell Stronger

In this third recording in my series with Nick, the owner of Advanced Hosting Networks. I make a presentation to Nick about how to utilize his "Unique Selling Proposition" in the company’s day-to-day customer activities. In my excitement to create a great presentation, I whipped up a “straw man” web application that not only includes the items in his "Unique Selling Proposition", but that I suggest be the basis for a real application that could be developed to assist his service representatives in answering the phone, capturing information, and especially to obtain new customers. In that respect, this is more of a Workshop than simply a recording. I love this presentation because it shows how Nick’s "Unique Selling Proposition" becomes an integral part of his business activities.  Listen carefully to the role playing between a service representative and a caller to see how to gather information in an automated fashion and ways to present your "Unique Selling Proposition" to potential customers.  You may even get some tips about how to talk to potential customers.  For example, in our role playing, see how many I call the customer by his first name – an important sales and customer support tool!

 


Unique Selling Propositions Examples # 5

The "Unique Selling Proposition" Of A Snack Food String Cheese Distributor

Here's what you are about to learn:

What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on how to perform the opportunity analysis interview with this prospect.

Richard has 17 years of experience conducting hundreds of business opportunity analysis sessions with clients ranging from Mom and Pop small businesses to multi million dollar corporations. Richard will use his years of "in-the-field" experience to give me a 20 minute coaching session of his best advice on what to do before I call my prospect.

Then, you’ll hear me call the prospect and conduct the Opportunity Analysis for real. Listen in as I hunt for information about his business. You'll hear how I distinguish how my consulting is different from other marketing consultants. You'll hear me offer my services with my unique risk-free guarantee.  You'll hear all the exciting, fun, educational and profitable details in this part of the lesson. But even more importantly...you will see how easy this is...and exactly why you can just as easily...do the exact same thing!

And, finally, at the very end of part three is what we all want to hear from our prospects. It's the client calling me back to hire me as a consultant. You'll hear him take my mailing address down so he can send me the money via Federal Express. This was only the second time I have used this Opportunity Analysis Worksheet to sell consulting services. The first is in another recording below with an accountant from Australia.

This is real, as it happened, and it’s absolute proof you can do this too. Other consulting opportunities will tell you how to get clients.  They'll give you loads of unnecessary untested client generating tools. They'll give you post cards, newspaper ads and fancy calculators. You do not need all that stuff. All you need is one thing that works. They'll tell you how to get clients but I'll show you how. I'll offer you PROOF! All you have to do is follow this proven "recipe". Now go get some clients. And once you have a client, let me show you what to do with them by using Richard's Marketing Consulting Training System. Each part of the recording is 30 minutes.

Have your speaker volume turned up. Sound may take a few seconds to start playing depending on your connection. Press green play button to start flash recording.


Unique Selling Propositions Examples # 6

HMA Opportunity Analysis Training With Live Consulting Session Results in $1200 Consulting Project.

 

Case Study With A Tanning Bed Operator

 

George is the owner of a small tanning bed business. He called looking for some advice on how he could grow his business. Without knowing or promising anything, I invited George to talk in more detail about his goals. Listen in as I take George through the HMA Opportunity analysis in an effort to discover (HMA) Hidden Marketing Assets. More importantly, listen to the willingness of George to grow his business. And finally, listen as George hires me to develop a "Unique Selling Proposition" for his business. Developing the "Unique Selling Proposition" is the first recommended product we teach our HMA consultants to activate for clients. I am looking forward to working with George and to get his business hopping in the next few months. Download these two files. 1) Opportunity analysis worksheet and 2) the HMA opportunity analysis training. Follow along as I walk George through each part of the analysis. This recording is 45 minutes.

 


Unique Selling Propositions Examples # 7

Opportunity Analysis Training With Jonathan The Owner of A Guided Fishing Tour Business

Here is another special opportunity analysis training with Jonathan, the owner of his own small fishing tour business. Keep in mind this is not the ideal client I would recommend you take on. But this opportunity analysis training has some important lessons that cannot be denied. Even though this is a start up business, I was able to find some hidden marketing assets that Jonathan could start using to grow his business immediately. Another lesson to keep in mind is that Jonathan did not have money. You should only be doing the opportunity analysis interviews with people who have money. This interview is to provide you with another training for your benefit. Listen in and follow along on this interesting look at the fishing tour business. Please download the opportunity analysis worksheet and follow along. I know this recording will give you more confidence in yourself. I also hope it will get you to try and get a client and start your own lucrative marketing consulting business. Download these two files. 1) Opportunity analysis worksheet and 2) the HMA opportunity analysis training. Follow along as I walk George through each part of the analysis. This recording is 70 minutes.

 


Unique Selling Propositions Examples # 8

HMA Opportunity Analysis Training With Dave Owner Of A Diabetic Supplement Company Part One

 

This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business – and grow it quickly.

This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company’s marketing efforts.

Early in the conversation, hear how I introduce the HMA System to Dave. I discuss how the HMA System works, the types of businesses that HMA Consultants typically work with, and general price ranges for projects.

Following the Opportunity Analysis Worksheet, being an excellent listener, and asking the right questions are all essential to obtain the big picture of any business.

My introductory questions lead Dave to explain that his online supplement business is stagnant. I obtain the background of his diabetic wellness business – How it started, when it started, who started it, and who formulated the supplement.

You will hear me ask the main question that could lead me to keys to defining the business’s "Unique Selling Proposition", namely “Why should people do business with you?” Dave tells me how his company has developed products that are superior and more effective than those of his competitors. Dave’s customers get results that have been medically measured. These answers are a great start for his "Unique Selling Proposition".

However, when I look at his web site’s home page I see that it does not convey the product’s superiority and measured effectiveness. I explain why the "Unique Selling Proposition" is so important and why a great deal of research needs be done to determine the real reason people do business with his company. When his "Unique Selling Proposition" is finally developed, it must be conveyed prominently on the home page of his web site to remind the viewer of the product’s unique benefits.

Following definition of the "Unique Selling Proposition", the next step would be to integrate that "Unique Selling Proposition" into all of the company’s current marketing efforts. For example, it should be put on invoices, product packaging, product literature, and within the company’s telephone on-hold message. Listen to how I verify that Dave understands the importance of the "Unique Selling Proposition".

I inquire about their current marketing practices. It appears that most of their leads are from trade shows hosted by the American Diabetes Association. Their leads are health care professionals and their customers have been people referred by health care professionals. Dave explains that they really haven’t been following up on leads. Rather, they have just been sending out brochures. This has not been very effective in generating more leads or sales. Trade shows could be more effective if their leads were handled properly. They should try to get health care professionals to endorse the product and refer their patients.

As we discuss the pricing of the product, I discover that the product’s ingredients are so expensive that the company’s margins aren’t very good. Dave is trying to stay competitive with his pricing strategy. He tells me that his competitors actually charge more for their products, which aren’t as effective as his. I suggest that the price of the product be raised. Sometimes a higher price can elevate your credibility. With good marketing and a good "Unique Selling Proposition", you can brag about being the most expensive product on the market plus you’ll have better margins.

Other than trade show leads, no one else is referring people to Dave’s company. There are lots of non-competing businesses whose products would go hand in hand with Dave’s supplement. Partnerships or joint ventures with these companies should be seriously considered and cultivated.

Another strategy would be to position the company and its product in a unique way with the media. Press releases could be written and sent to all manner of media. Editors may find the product interesting and run its press release with other stories about diabetes or weight loss. Perhaps the formulator of the product could be available for interview.

Since Dave’s vision for the business is for his product to have a very strong online presence, his community marketing should be done using online communities such as user groups, mailing lists, and web sites.

For more of a direct marketing approach, Dave could develop a CD entitled something like, “The Reality of Diabetes,” which would contain audio interviews of actual diabetics and what these people experienced with the disease. The person receiving the CD could be offered a 30-day free trial of the product and then they could be put on monthly auto ship.

You’ll hear me conclude that Dave’s business doesn’t have a lot of hidden marketing assets. Although, theirs is a hungry market, they do have a web site, and they have an association with the product’s formulator. Growing Dave’s business is viable, but much would need to be done.

Near the end of this audio segment, you will hear Dave and I explore ways to increase the company’s marketing effort. Since Dave doesn’t feel that he has a lot of money to invest in having a consultant develop and implement new marketing efforts, it might be best if Dave does it himself with some guidance from me or another HMA Consultant. It actually would behoove Dave to learn some HMA marketing strategies since he has a few other small businesses that could also benefit.

Stay tuned to the second segment of this case study with Dave where I present my ideas more formally about how the HMA System can help Dave grow his business. Enjoy!

 


Unique Selling Propositions Examples # 9

HMA Opportunity Analysis Training WithSmall Start-Up Internet Business

Here's another live two-part training call that teaches you how to discover hidden marketing assets

Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two calls. Each call is getting easier and easier. My confidence in conducting the opportunity analysis is getting stronger – as will yours. Stick with me on this call to the end even though you may get a little lost with the details of his business. His business is not the important aspect of the call. It's how to interview the prospect. I did this call with Mark for two reasons. One, he agreed to let me record the call so I could show you how to do another opportunity analysis. Two, I needed more practice. If you think you are going to be able to do one of these calls and feel comfortable the first time, you are mistaken. You have to practice this interview several times before you get comfortable with it.  You have to really understand the HMA system and how it can help a business grow. But when you understand this interview process like the back of your hand, the world is yours. Imagine the possibilities that await you when you have the confidence to interview any business and show them all the money he is missing out by not having you as his marketing consultant. I hope this interview will answer the question "can I do this?" 


Unique Selling Propositions Examples # 10

HMA Opportunity Analysis Training With Barcus Accounting Practice

Here's a live training call that teaches you how to discover hidden marketing assets and get clients fast. Please download the opportunity analysis worksheet and follow along.

The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why. Please download the opportunity analysis worksheet and follow along.

But first, a little background info:  I live San Diego California. My client Barcus, lives halfway around the world in Australia. This is a live recording of me using your Opportunity Analysis Worksheet. The purpose of using this worksheet is to uncover every single one of the “hidden marketing assets” in Barcus’s business. My client has no idea I am simply reading (word-for-word) parts of the script directly printed on the Opportunity Analysis Worksheet. Listen to the dramatic effect this Worksheet (or, cheat sheet, if you prefer)  has on Barcus, who is a successful tax advisor. By using this tool, I don't have to “wing-it” like I've done in the past.  I have a scripted sequence of questions to follow. This is my new secret weapon. To me, it's like a huge bull dozer I can use to dig out hidden marketing assets buried deep in his business. Assets he can't even see until I dig them out for him with my questions. But look - don't take my word for it.  You can easily hear me digging for gold “real time” yourself.  Get your pen and paper ready and make sure you hear the other recording above (the one with the String Cheese Distributor). I know this recording will give you more confidence in yourself. I also hope it will get you to try and get a client and start your own lucrative marketing consulting business. Each recording is 30 minutes.


Unique Selling Propositions Examples # 11

HMA Opportunity Analysis Training With Raphael Small Moving Business

Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily. Please download the opportunity analysis worksheet and follow along. This recording is 54 minutes. You'll hear what exact questions to ask to uncover hidden marketing assets and have clients "sell themselves" on your services at the same time. If Raphael had only met an HMA marketing consultant years ago, he may not be at the point of switching careers.  My goal in this recording is to teach you how to get a client. I want you to take this training and try it on a perspective client of your own. Listen and learn from this example. Other consulting opportunities will merely tell you how to get a client, I'll demonstrate how. This is another exclusive Consulting Secrets HMA training on how to interview a prospective client, over the phone, using the opportunity analysis worksheet.

 


 

Unique Selling Propositions Examples # 12

HMA Opportunity Analysis Training With Nick, A Chicago Web Site Hosting Company

 

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you!  It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago.  Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss.  Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers -- and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit. 

I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers would most likely want in a web hosting company and how most of our ideas could be easily implemented.  Have fun! This recording is 40 minutes and moves fast so get ready to take some notes. 


Free HMA Marketing Consulting Training

Unique Selling Propositions Examples # 13

HMA Opportunity Analysis Training With Ryan Dental Lab Part One

Welcome to the first part of an Opportunity Analysis that I personally did with a gentleman named Ryan.  Ryan is the owner of a dental laboratory in New Jersey who told me that his business is just about breaking even.  He wishes to discover some new ways to grow his business without spending a lot more money.

The story of Ryan’s business is interesting in itself.  However, I hope that you will note how I conduct this Opportunity Analysis in order to obtain all of the information that I can so that I can offer possible solutions:

  • Explain the process we will go through to successfully complete this Opportunity Analysis.

  • Ask initial questions such as how much more growth Ryan wants to achieve.

  • Explain what a "Unique Selling Proposition" is and how we will begin to articulate why his dental laboratory is unique and better than others.

Throughout the recording, you will hear me ask many questions to understand the dental laboratory industry as well as Ryan’s business.  You will hear how I ask Ryan to take me through a typical example of the type of work he does from start to finish.  Using this method of interviewing can help you to not only understand how an business/industry operates, but will definitely show you the problems that a business owner experiences on a day-to-day basis.

You will hear me uncover one great Unique Selling Proposition that Ryan developed for Quality Control.  Listen to how I probe as to what all of the components of his technical “checklist” are.  We tie his Quality Control process back to our typical example constantly to stay on track and move forward.

I also learn that Ryan is pretty unique in that, with offshore business partners, he has developed a methodology to outsource about 80% of his work overseas which not only saves him money, but provides the quality work that is so necessary in the dental business.

 

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Disclaimer: Every effort has been made to accurately represent these unique selling propositions Examples and our products, recordings and their potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don't apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money using any of the ideas and products sold on hardtofindseminars.com, hardtofindads.com, hardtofindinterviews.com arthurhamel.com, executiveaudioinstitute.com, hardtofindinterviews.com ClaudeHopkinsAdvertising.com, monicoproducts.com, fingerprintpen.com or idpen.com.

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