From the
moment this interview starts, you’ll understand why
Jill Lublin is considered a publicity expert. She
directs the structure of the interview before I even ask
the first question.
And Jill Lublin really knows what she’s talking
about. As the author of three books on publicity and
networking, she’s spoken around the world and has done
countless TV and radio interviews.
So in this audio, you’ll hear her tips and techniques
for building the kind of publicity that will get you
noticed including how to develop a message, how to
deliver that message, and how to make the most of the
press coverage you get.
Key Interview Points Lublin Reveals…
• How to land TV and radio spots and ways to make the
most of them
• How to structure your message so that it’s
media-friendly and media-worthy
• Examples of how Jill Lublin “name drops” her products.
• Simple strategies that will get you ongoing
recognition so you can capitalize on that
“I-heard-of-you-somewhere” factor
• All about Jill Lublin's book deals – how much she got paid
and how they made her career
• Why you should always say “yes” when the media asks
for an interview – even if you don’t know a thing about
the subject matter
• How to prepare a press release that won’t end up in
the recycling bin of your media contacts
• Internet tools for leveraging your publicity
• The biggest mistake Jill’s ever made in PR – and how
you can easily avoid making something similar
According to Jill Lublin, even if you’ve written a successful
book, you can’t rely on your publisher to promote it. So
in this interview you’ll learn how to take charge of
your publicity no matter what you’re selling. Remember,
you’re the only one who’s going to make sure your name
gets out there – and that it’s spelled correctly when it
does.
