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Rand Brenner Licensing Interview

The Average Guy’s Guide To The Licensing Game:

How To Use It To Start A Business, Expand A Business, Or Just Make Money Quickly

Licensing Expert - Rad Brenner

Licensing is a creative game with very little boundaries or limitations. Known as the poor man’s advertising, it can give enormous media exposure to even the smallest of businesses by leveraging off the popularity of movies, events, personalities or brands.

Licensing crosses over into all markets, can easily launch a product, expand a business, make a career, or make you a household name overnight.

And in this two-part seminar, you’ll hear all about it from one of Hollywood's top dog licensing experts. His name is Rad Brenner.

Rand's been in the licensing game since the early days when huge corporations were still guessing at how to make money from it.

He helped Warner Brothers Studios successfully license the first Batman movie and also helped Saban Entertainment make it big with the Mighty Morfin Power Rangers brand.

And in this interview, Rand shares his biggest (and easiest) secret techniques he’s learned along the way so you can make it big in the intellectual property licensing game.

Rad demystifies the truth about how use licensing as a shortcut to success even if you're on a shoestring budget.

Part One: Exploring The Possibilities

According to Rad, timing is everything when it comes to licensing. So in Part One, you’ll hear surefire ways to identify licensing opportunities before the competition. You’ll also hear an overview of licensing with specific examples of how even the smallest of companies use licensing every day to expand their businesses and break into new territories.

You'll learn . . .

* Examples of intellectual property licensing

* 5 quick-start steps for using it to make money

* A "can't miss" way to get started

* How to present yourself when putting license agreements together

* How to start with no prior experience

* Everything you need to find intellectual properties to license

* License VS selling . . . The truth about both

* Exploding the education myth with IP licensing

* Steps to go from zero to making money in licensing in 90 days

* Real-life insights into identifying lucrative licensing opportunity

* What your first move should be once you find a product to license

* The surprising reason why you don't you have to be a lawyer

For more information about licensing, go to http://www.licensingsecretscom.com

Or click the blue licensing secrets image below if you want more training on licensing

 

PDF transcripts

download mp3 part 1

Part Two: Getting Started

Licensing is a game that everyone can get involved in. And Rand walks you through the entire process no matter where you are right now.

So in Part Two, you’ll hear what your options are for getting started and how to determine your best approach.

You’ll also learn . .

* An almost unknown way to compete with the IP big boys
* Very simple tactic to lock up exclusive rights deals
* An "almost magic" way to get a fast-start in international licensing
* The one best way to avoid legal pitfalls
* 2 overlooked places to source IP
* The single, critical key to make your idea marketable for licensing
* The simple little tip that will show what your product is worth
* What the best industries are profit-wise for licensing
* How a small company can approach a big company and get a deal
* What categories are the "hottest" right now for licensing
* Who's the right person to talk with at any given company
* Exactly where to go/what to do for making connections in IP
* Breakthrough solutions for drafting easy IP agreements

Licensing is a huge part of every market and a billion-dollar industry. The opportunities licensing offers are not only mind-boggling, they’re also completely obtainable – even for the average small business owner who's struggling in today’s economy.

And in this interview, you’ll hear all about it. For more information about licensing, go to http://www.licensingsecretscom.com

 

PDF transcripts

download mp3 part 2

 

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