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"Listen...I've
been searching the Web for Marketing information for over two years. Then
one day, by accident, I stumbled across this site, it totally impacted my
life and changed my mind-set about marketing and the Internet completely. "
Jim Davis a true disciple of Michael Senoff |
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Welcome To The
Wal-Mart Gold
"Fast Start" Guide
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Dear
Friend,
Thank you for ordering the Wal-Mart Gold
system.
I really appreciate your order and
please do not hesitate to call me if you
have any questions, comments or concerns
with your purchase.
This page contains the entire Wal-Mart
Gold system. This is by far the most
comprehensive training system ever
created about getting your product into
Wal-Mart and other giant retailers --
including non-mass market stores (such
as grocery and gift stores).
Joe covers every aspect of getting in
Wal-Mart and other mass retailers --
from "A to Z." He not only discusses his
personal experiences, but presents facts
that he has learned throughout his many
years of being an insider in the
sometimes secretive world of mass-market
retailing.
Now, before you dive in to the Wal-Mart
Gold system I want to show you how to
get a "fast start" on everything and
start making money as quickly as
possible.
1.) First off, simply scroll down to
where it says "Wal-Mart Gold System
Audios & Transcripts" and you'll see the
entire Wal-Mart Gold system audios and
written transcripts laid out in MP3,
streaming audio and PDF format.
Start with section one and work through
each section, one at a time, in order.
Before you know it, you'll know more
about getting in Wal-Mart and other mass
retailers than 99% of all businesses in
the world.
2.) Then, below the main system, you
will see a section titled "Wal-Mart
Millionaires Bonus Interviews."
These are the bonus interviews I did
with other experts at getting in
Wal-Mart and monster retailers --
including consultants, vendors and even
a former Wal-Mart human resources
director who knows the "inner" workings
of Wal-Mart inside out.
3.) Finally, you will find the "Wal-Mart
Secrets Resource" list.
This is a long list of websites,
publications and resources Joe talks
about in the main system. It took Joe
over 15 years to find and test all these
different resources. And this list can
literally be worth a fortune to you --
as long as you use it the way Joe
describes in his system.
And that's it.
Again, thank you for your order. If you
ever have any questions for me call me personally at 858-274-7851 or
email
michael@michaelsenoff.com.
Sincerely,
Michael Senoff
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I've been busy interviewing
giants who have been able to get their products into mass retailers like Wal-Mart, Home
Depot, Lows, and more. I've captured their full story from the humble
beginnings to success. Listen as I dig out every step-by-step secret
and method so you can get the blueprint to do it on your own.
This is some of the most powerful information ever. Here are a few
related audios to get you started. Enjoy...
"How I Personally Sold 45 Million Dollars Worth
Of Products To Wal-Mart and Other Major Retail Giants."
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Every
product inventor, developer and manufacturer dreams of landing their
product into retails giants like Home Depot, Wal-Mart and Target
Stores. You have truly hit the big time when one of these stores takes
on and succeeds selling your product.
But most
believe this is a pipe dream only available for someone luckier then
them. But not for my friend Joe. Joe has done it and you can learn how
to do it too. So who Joe?
Joe has
had many years of experience in the product development and marketing
of consumer products to mass merchants like Wal-Mart & Target as
well as with selling to independent retailers in many different
distribution channels.
25 years ago he learned the inside workings of one of the the world's
largest consumer products company as a product manager for
Kimberly-Clark (the manufacturer of Kleenex, Huggies diapers and other
familiar products). After leaving Kimberly Klark Joe found his first
company to manufacture and sell children's products to retailers.
Over the last 25 years Joe has founded and grown 4 companies. Two
of them sold over $45 Million of products that he invented to chains
like Wal-Mart, Target and other retailers. He developed and sold 3
complete product lines consisting of hundreds of products to both
Wal-Mart & Target and one year received the "Best New Vendor" award
from Target's Stationery and School Supply Department.
Within the children's products company he set up a kids club promotion
that got 900 stores and 900,000 kids to participate.
The promotion resulted in an additional $145 Million is sales for the
participating stores in just one year.
Joe also built and sold a mail order catalog company and a promotional
products company. Joe also has extensive experience in other
distribution channels besides retail.
You are about hear Joe's story and how he did it. It's a wild ride so
hang on tight. Look out Wal-Mart, your next big product may be
supplied by the person listening to this interview now. Lets do it!
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"I Came To America At Age 15 And Now My Company Employs
More Than 1,000 Associates With 5 Distribution Centers Around the
Country Importing Flowers From Colombia And Selling Huge Volumes To
Wal-Mart And Most Of America's Largest Mass Retailers. Learn How I Did
It."
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This is an interview that
I did with a gentleman named Edgar who has been dubbed “The Latin King
of Flowers.” Although he seems a bit embarrassed by his nickname,
the success story that he tells will prove that it is quite justified
and well-earned.
Born in Bogotá,
Columbia, Edgar came to the United States as an exchange student when
he was 15 years old. He was looking for good opportunities and
wanted to live in the United States. He eventually settled in
Miami to attend college and graduated with a degree in International
Business and Management.
While he was in college,
he started toying with flowers. A friend of his father’s in
Columbia was a grower and exporter of flowers. Edgar began his
career by importing small amounts of flowers from this farm. He
would then go around and sell the flowers, mainly roses, to local
flower shops.
His business really
started to take off in 1985 when he hired an expert in the flower
export business. His goal at this point was to really understand
the business. He learned that, instead of selling small amounts
of flowers to local florists, by importing large amounts of flowers and
then selling them to large wholesalers, he could make more money.
You’ll hear Edgar explain the step-by-step daily routine for importing
and selling his flowers during this time. You’ll also hear some
horror stories about how a good number of flower shipments were totally
lost.
Throughout the interview,
Edgar discusses the evolution of the flower industry and the many
innovative steps that he took in his own business to have the best
quality products and the most satisfied customers.
You’ll be especially
interested to hear about Edgar’s successful partnership with
Wal-Mart. You see, he bypassed dealing with Bentonville by
partnering with a company that sold potted plants and that was already
in Wal-Mart and several large supermarket chains. The floral
programs he helped develop in conjunction with the Wal-Mart team were
an immediate success for the large retailers.
Later Edgar sold his
company to US Floral Products. However, he was given the
opportunity to buy back the Bouquet Division when USA Floral Products
went into Chapter 11 in 2001.
Listen as I probe for
Edgar’s experiences and success with Wal-Mart:
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He has set up an
experienced and knowledgeable group of associates to specifically cater
to Wal-Mart on a day-to-day basis.
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He gives advice on how
companies should work with Wal-Mart – what Wal-Mart expects and what
you must deliver.
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Why Wal-Mart is an
excellent company to deal with.
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How Edgar takes
advantage of technology such as EDI with Wal-Mart to invoice and get
paid.
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What his philosophies
are when dealing with Wal-Mart and other large retailers.
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How his company
participates in Wal-Mart's commerce program, where orders are placed on
Wal-Mart's web site and how deliveries are made directly to the end
customer by Edgar’s company.
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Edgar currently
services approximately 900 Wal-Mart stores east of the Rocky Mountains
and would like to reach out to the West Coast by opening a strategic
regional facility.
This
entire interview is packed with great information on topics such as
import/export, innovations to the flower industry, business strategies,
and how to be successful at operating a business dealing with
perishable products.
It’s
an enjoyable interview that I encourage you to take the time to listen
to. Not only will you learn a great deal about getting your
product into Wal-Mart and working with Wal-Mart, but you’ll hear the
story of how a young man from a third-world country came to America
and, with hard work and ingenuity, turned his passion for flowers into
a multi-million dollar business.
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"C'mon!
It Can't Be THIS EASY To Get Your Product Into Wal-Mart ( And
Become A Millionaire)... Can It?" (Ultimate Wal-Mart Selling Secrets)
Here’s an interview I
did with a man named Lanny who is an expert on the topic of getting
products into large retailers – especially Wal-Mart. During this
discussion, you’ll hear the realities of getting a product into
Wal-Mart based on Lanny’s experiences which spans 15 years.
Lanny’s education began as a sales rep for Proctor and Gamble. At
the time, there were still many independent grocers that he dealt with
directly. This was the best education Lanny could have received
because, with the independent grocers, he was able to learn all areas
of retail businesses.
You learn the two
critical types of distribution methods for packaged goods:
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Warehouse
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Direct
Store Delivery (DSD)
The definitions of
these distribution methods are important when Lanny explains why some
companies prefer (or demand) DSD over Warehouse. The next
definition, “Category,” is integral to the interview. Listen as
Lanny explains what a category is in retailing and why good category
management is essential to maintain good revenues. Additionally,
Category Management is what enables small manufacturers to compete with
large manufacturers in retailers such as Wal-Mart.
If you have a product
that you would like to get into Wal-Mart or some other major retail
outlets, you must do the following:
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Have
the manufacturing capabilities to supply your product to the major
retail outlet.
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Determine
how your product can help the overall category.
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You
must know everything about the store you wish to approach and about
that category.
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Be
able to prove that there is a glaring need in that category that is not
being met.
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Be
able to give the buyer a compelling reason to buy your product (the
product’s USP)
After leaving Proctor
& Gamble, Lanny worked for Frito Lay and subsequently became a
consultant to help retailers become more profitable by integrating more
efficient systems in place. You can get your product into
Wal-Mart. It’s not true that only major companies get into
Wal-Mart. Wal-Mart has put processes in place to ensure that
smaller companies can get into Wal-Mart. However, every company
must follow the business process. You’ll learn the seven best
ways for people to get their products into Wal-Mart. You’ll hear
about why it’s easier to get a food item into Wal-Mart than, say, an
electronic item. Learn about Wal-Mart's “Store the Community”
program where Wal-Mart supports local vendors whose product have
community appeal and exposure.
Hear how get your
product into Wal-Mart by presenting your product to the buyer as a
potential Value Producing Item (VPI). You’ll learn what the VPI
program is and how every buyer must participates in it.
Learn why the best and
fastest way to get a product into Wal-Mart is if the product is
environmentally friendly. Learn why Wal-Mart is concerned with
the environment.
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How I Got My Product Into Home Depot
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Here is a recording that
will excite both inventors as well as anyone who likes a good
story. Get ready for an education in invention and marketing that
you cannot get anywhere else!
John has been the
inventor of many successful products. One in particular is
a product named EasyGlide, which is basically a polymer that John had
packaged into an aerosol can. When sprayed into drapery or
sliding door tracks, it facilitates the movement of the draperies or
sliding doors by more than 50%.
He worked very hard and
actually got his product into the giant Home Depot chain of stores,
where his product’s price undercut all of the competition. It
was, and still is, a very successful product.
John explains to me that
a large company that had almost two hundred products in Home Depot, had
approached him to not only buy the rights to EasyGlide, but to hire him
at a handsome salary plus royalties to operate that division as
well. John accepted their offer and, although his current salary
is lucrative and his job is enjoyable, John wants to do something new
and different.
You see, John not only
loves inventions – he also loves to help people. For years, he
has been approached by people who have invented products and want to
know how to get that product into Home Depot or its largest competitor,
Lowe’s. If John believes the product is right for the market, he
becomes a consultant to the inventor, giving the inventor all of the
tips and secrets that he knows to get the product into the desired
marketplace.
The problem was that John
always gives his information away for free!
One of his good friends
and trusted advisors kept telling him that he had to stop giving this
information away for free. In calling around for advice, he ended
up calling me. John tells how his EasyGlide product came to
fruition and new plans for the polymer in other industries. You
will also hear about some of the other products invented and sold by
John – and you’ve most likely heard of all of them.
In this recording you
will hear me do a consultation with John, asking him what ideas he has
about what he wanted to do with all of his experience.
As I ask John what
specific questions people have asked him (it is mainly, “How do I get
my product into Home Depot?”), it occurs to me that the answers to all
of these questions would make a GREAT information product!
Listen as I give John
some ideas about what his information product could consist of and how
he could generate leads and market it. We also discuss how I
could help him to actually develop his information product with audio
interviews and perhaps copywriting for sales letters and written
content. I also give him some ideas about pricing the product.
John digresses to an
incident experienced by one of his mentors, the actual inventor of the
vice grips sold by Sears/Craftsman and several other stores.
Listen to how this unfortunate gentleman actually lost the rights to
this now popular product and only received a pittance for all of his
hard work.
Even though John was
aware of what had happened to his mentor, John actually got into a
similar situation with a key-based product that he had invented and
produced. He got involved with another company who contracted
with John to sell them millions of this product. Listen as John
explains that he now believes that they had absolutely no intention of
paying for the products. Instead, they offered to buy his
company. John refused and the result was that they went to
court. You’ll hear how this large company tried to settle with
John and how John refused. John’s story is a lesson in itself in
what to look out for when doing business with big, ruthless companies.
Going back to an
information product for inventors, you will hear me explain how this
type of product could be immensely successful because of all of the
people who have patented inventions and would give an arm and a leg to
know how to market their product to giants like Home Depot.
You’ll hear my best
advice about how John might market his information product, including
conducting seminars versus other types of lead generation techniques
without having to travel constantly.
As John tells me of some
of his recent experiences helping other inventors package and market
their products, another idea comes to mind. Perhaps instead of
creating an information product, John should become a consultant as an
expert in the field of successfully marketing new products. You
will hear my ideas and advice about how John could have a fun and
lucrative business as a consultant. How about combining
consulting with an information product? With all of the
high-powered contacts that John has in several industries, what a
perfect business this would be!
At first, John is
doubtful that his knowledge is worth anything. But as we talk,
John starts to realize that he is undervaluing his services and needs
to start charging for his work and advice. John definitely sounds
excited, wants to think about it and promises to call me back about
where he wants to go from here. John needed to go over his
contract with his employer with a fine-tooth comb to make sure that
being a consultant or developing an information product would not go
against any provisions in the contract.
Unfortunately, I never
did hear from John again. My educated guess is that, after
looking into his contract, John probably found that anything he
develops would be owned by his employer.
Although the outcome of
my interview with John is unfortunate, I must say that the interview,
itself, will make you realize many things about inventing, marketing
your invention to large companies, selling the rights to your product
to large companies, and I hope that the mistakes made by John as well
as his fellow inventors will help you to be aware of the good and the
bad things to look for on your road to success. Enjoy!
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Discover The Amazing
Winning Secret To Selling To Wal-Mart Many Will Try And Most Will Fail.
Why? Because To Sell To Wal-Mart You Must Have The One Ingredient That
Most Manufactures Are Missing...A Buyer On Your Side!
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Here’s an exclusive
interview with a Wal-Mart consultant named Richard G. With over
35 years of experience, Richard and his team provides business
development consulting services to international manufacturers who want
to enter the US market.
Richard also works with domestic
manufactures to enhance their business either by finding new channels of
trade or finding better ways to communicate their company’s
message.
Richard has helped his
clients sell their products to America's mega-retailers such as
Wal-Mart, Kmart, Toys-R-US, Kroger, Safeway, and CVS.
You'll learn the best
ways to work with the buyers at Wal-Mart and about one little known
pricing strategy that will help you get your product in before your
competition.
Hear the dirty little
secret why Wal-Mart buyers only work with companies who already have
successful, proven products.
If your a manufacturer and your worried
about
damaging existing sales with your other customers, don't worry too
much. Richard will show you how to keep these customers and still be
able to sell to Wal-Mart.
You’ll hear Richard
explain why distributing your product to Wal-Mart is a smart way to
build brand equity in your product, even if you make very little
profits.
Richard gives other
important advice like...
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How to understanding both the
potential supplier’s corporate culture and the retailer’s corporate
culture and how it will let you know what to expect before a sale is
made.
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What the true role of the
ambassador is and how to ensure that there will be no surprises during
final negotiations.
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How to get the attention of a buyer by
quoting revenues rather then unit profits.
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How to learn what motivates buyers to
accept or reject products.
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How use licensing to increase the
sell-through for your products
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What an importer should keep in mind
with regard to ports of entry in the United States.
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Learn ways to ensure that the retailer
will receive your products in a timely manner.
This interview with
Richard is packed with valuable information. It contains years of trial
and error and a wealth of understanding for anyone who is considering
getting their product into Wal-Mart or any of the other large
mega-retailers. Listen and enjoy!
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Free Recording Reveal 11-New Ways To Make
Huge Amounts Of Cash Selling To Wal-Mart… Even During A Recession!
Wal-Mart
is the world’s largest retailer and I’ve secured an exclusive interview
with one of the foremost experts on Wal-Mart. His name is Michael.
Michael is an international speaker, author, and writer. He’s worked in
Bentonville, Arkansas for Wal-Mart as the director of people for the
headquarters office where he worked daily with Sam Walton. Previously
to Wal-Mart, he worked for PepsiCo’s Frito-Lay division in the sales
organization and headquarters staff assignments. He has experience as a
turnaround specialist who’s participated in several business
turnarounds. He has appeared on CCN, CNBC, FN, CBS, National Radio,
Bloomberg’s TV. He is considered the authority on Wal-Mart. The giant
retailer’s own public relation department has referred Bird Dog to
interviewers who are interested in gaining insight into this massive
company. He recently completed his second book entitled, The Ten
Rules Of Sam Walton: Success Secrets From Remarkable Results.
This two
hour interview is going to give you an edge over your competition to
show you ways to understand Wal-Mart, to give you a competitive
advantage on pricing strategies and marketing strategies in selling
your product into Wal-Mart. I hope you enjoy it. We’ve got a lot to
listen to. Let’s get going.
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The Only Web Site And Resource You’ll Need To
Get Your Products Sourced, Manufactured, Imported and Sold Into
America’s Largest Retail Stores.
The Federation of
International Trade Associations (FITA) was founded in 1984. Its
mission is to foster international trade by strengthening the role of
local, regional, and national trade associations.
In this interview with
Barney, FITA’s web master and advertising expert, you will learn about
how the FITA web site is the Number One portal for both export and
import international trade. Barney and I begin by discussing how
to use the FITA web site (www.fita.org).
The site contains over
500 different links to different products and services to help American
manufacturers to safely export their products to any country in the
world. Additionally, if yours is an international company wanting
to import your products into the United States, the web site is the
source for questions, answers, and logistics on bring your product to
the United States.
One important term that
Barney introduces is the “trade lead.” Trade leads were started
in 1993 by the United Nations to get the word out about products that
third-world countries had for sale. At that time, the Internet
was still in its infancy and was not used. Rather, there were
offices called Trade Points set up in strategic cities of the world
where a person could go to obtain the latest list of trade leads.
Now, with the advent of
the Internet, the Trade Point offices have been bypassed and everything
is handled online. Further, now anyone can post a trade lead and
Barney and I discuss how there are a lot of trade lead scams online and
what to look for to identify a scam.
There are currently
approximately 700 web sites that contain trade leads. In China,
it’s really become a big business. The two main Chinese trade
lead sites are AliBaba and Global Sources and they basically do what
the UN used to do. However, instead of their services being free,
they charge factories to list their trade leads.
The FITA web site has
500 associations having to do with international trade as
members. You will hear Barney give examples of some of the
associations that are members of FITA.
FITA’s web site is free
for people to browse but only members who pay a small fee get access to
their database of respected trade systems. This is one way the
FITA qualifies its trade association members, such as AliBaba, Global
Sources, and Trade India.
Barney gives us a
hypothetical example of how a US manufacturer can use FITA to get into
Business to Business exporting. First, the manufacturer would put
his trade lead information into the databases of several trade
associations. Within a few weeks, the manufacturer would begin
getting emails from interested parties around the world and you may
begin negotiating with them. Barney warns that you have to make
sure that the buyer can and will pay you. There are many
complications with international trade and in fact, most transactions
don’t get completed because of these complications.
We discuss how
international trade, especially in Asia, is very different than doing
business only in the US due to the cultural aspects of the country of
the person you are dealing with. It’s all about building
relationships and trust. Barney advises that the most important
thing a new importer or exporter must learn is patience.
Additionally, it would behoove an importer or exporter to learn all of
the “hidden” obstacles that he may be faced with in different countries.
FITA’s web site has
lots of information about doing business internationally. When
you look at www.fita.org,
you will be amazed with the amount of useful information in addition to
the trade association links that you will find such as:
- Detailed
international market research reports.
- FITA’s Really Useful
Sites for International Trade email newsletter.
- How Export Management
Companies will perform all of the tasks necessary to export your
product. FITA’s web site has a list of Export Management
Companies.
- Detailed reports of the
business environments of most countries.
- Links to export training.
- Links to sites that will
help to get your product into another country.
- Lists of Foreign Trade
Zones, how they are useful and can save you money.
- Different kinds of trade
software to assist with logistics
- Links to companies who
deal exclusively with international travel.
- Books promoted by FITA
about international trade.
- Government security
issues
- …and tons of other great
resources!
Barney and I discuss
many other topics, such as outsourcing and how it can be dangerous to
US companies. You’ll want to listen to the entire interview so as
not to miss any crucial details.
The bottom line is
that, in our growing Global Economy, US manufacturers cannot afford to
only sell their products in the US. Exporting products to other
countries will soon be a necessity.
Everything you need to
do importing and exporting can be found on www.fita.org.
It could be time for you to investigate what other companies are doing
in the way of trade and how you, too, can get involved.
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How
To Use Master Brokers To Get Your Product Into Wal-Mart And Other Large
Mass Retailers.
In this interview with
Bill, you’ll hear about an alternative tactic to get your product into
Wal-Mart, Costco, Kroger, or any of the other mass merchandisers in the
US. Bill refers to himself as a “scout” but his expertise is in
dealing with Master Brokers. He scouts for product
opportunities. When he finds a good product, he contacts and
hires a Master Broker to try to get the Master Broker to pick up the
product as a project.
A Master Broker
represents you and your product and lobbies mass merchandiser
purchasing agents to get your product into their stores. Bill
explains that there are less than one hundred Master Brokers in the US
at this time and that each Master Broker specializes in one category,
such as dietary supplements, produce, etc.
Bill explains that a
common misconception of manufacturers is that they believe that their
own product will, indeed, sell. The truth is that, when
approaching a single mass merchandiser, the supplier has a 1% chance to
get their product into the store! Bill goes on to explain that if
your product already has advertising AND you are being represented by a
Master Broker, that you have a 90% chance of that initial 1%
chance to get your product into the store. Further, if your
product does not already have advertising and you do not have a Master
Broker, you only have a 1% chance of that initial 1% chance to get your
product into the store. Yes, it’s a bit confusing but suffice to
say that the chances are slim that your product will be picked up by
any mass retailer.
So what does a Master
Broker do once he accepts a product? Master Brokers have
sub-brokers all across the US in different regions. These
sub-brokers specialize in lobbying purchasing agents of mass
retailers. If a product is approved by a retailer’s purchasing
agent, the Master Broker makes a commission and pays each of his
sub-brokers a commission.
The advantages of using a
Master Broker are many:
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The Master Broker and his sub-brokers
do research and develop a marketing plan for your product.
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Since multiple sub-brokers under a
single Master Broker are working on your behalf, the marketing plan is
easier to maintain than if you hired many different brokers.
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Once a Master Broker approves a
project, your product gets immediate exposure to every mass retail
chain in the US.
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When a sub-broker deals with a
purchasing agent, most often, the purchasing agent is already familiar
with the sub-broker. Thus, appointments to present products occur
more quickly and are more organized because the purchasing agent knows
that the sub-broker has done his homework and is ready to do business.
To give a more complete
picture of the process, Bill gives us a case study of a product that he
was able to get into the mass retailers – an energy bar. It
already had advertising but the manufacturer was having trouble selling
them. The manufacturer approached Bill and asked if he would pick
up this line of energy bars. They had an expiration date that was
approaching and they needed to be sold. Bill obtained samples and
determined the margins on the product because the product must meet the
pricing points.
Bill goes on to give an
example of what would happen next. Bill would find a Master
Broker to take on the product. So, if the sales price is $1.99
and the wholesale price is $1.20, the Master Broker would buy the
energy bars for 25% less than the wholesale price of $1.20. Then
the Master Broker would go to a mass retailer to sell each energy bat
for $1.20 and tell the retailer that the sales price is $1.99.
Without the right pricing, the Master Broker and his sub-brokers don’t
make anything and the product cannot be sold.
Mass merchandisers such
as Wal-Mart want your product to already have advertising because it
will have product recognition. As Bill says, they don’t want your
product to get lost on the shelf. Additionally, Wal-Mart gets
free advertising when you are advertising on TV. All Wal-Mart has
to do is provide a tag to buy this product at Wal-Mart. Bill
refers to new products (new to the marketplace and not yet advertised)
as “pioneers.” He prefers to deal with established products and
finds it very difficult and time-consuming to represent pioneer
products. Of course, Wal-Mart's buyers consider any product an
opportunity so they will listen.
Once your product is in
just one of the major mass merchandisers stores, an Information Resources,
Inc. (IRIS)
report will exist for it. An IRI report tracks your product’s
sales and other retailers will look at your product’s IRI report.
The advantage of having a product with a good IRI report is that you
can show that IRI report to purchasing agents of other mass
merchandisers when trying to get your product into their stores.
We go on to discuss how
much capital is necessary to deal with one of these mass
merchandisers. Listen as Bill gives advice about going to a bank
to finance the production of the large quantities of your product that
you will be expected to produce for a mass merchandiser and how a
purchase order from Wal-Mart, Target or any mass merchandiser is as
good as gold by the bank Bill recommends.
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"Wal-Mart Secrets" Resource Page
You can learn a lot about each
distribution channel you are
considering for your product by
checking out industry trade shows,
trade magazines and trade
associations.
Advertising, Media & PR
Resources
Direct Marketing/Mail Order
Resources
Distribution Channel Directories
-
2006 Apparel Specialty Stores
-
2006 Chain Restaurant Operators 240
full service department store
headquarters with subsidiaries,
warehouses, divisions and
contacts.
-
2006 Discount &
General/Specialty Merchandise
Stores 7,000 listings from
17 sectors including Discount
Department Stores, General
Merchandise Stores, Pet Stores,
Card/Gift/Novelty, Houseware/Giftware,
Book Stores,
Toy/Hobby/Craft/Fabric Retail
Stores. Also includes Dollar
Stores, Extreme Value Retailers,
Odd Lot Closeout Retailers and
Single Price Retailers plus
Automotive Aftermarket Retailers
including Automotive Aftermarket
Retailers (5+ locations) and
Marine Retail chains (5+
locations) plus Computer and
Consumer Electronics Retailers
including Consumer Electronic
Retail chains (5+ locations),
Computer Retail chains (5+
locations) and Music/Video
stores (5+ locations), Military
PX’s, Office Products/Stationery
and Candy Retailers.
-
Discount Industry Market Share
Report Includes Discount
Department Stores, General
Merchandise, Extreme Value
Retailers such as Dollar Stores,
Odd Lot and Closeout Retailers.
All listings have 100 or more
stores.
-
2006 Dollar Stores The
hottest retail segment.
Includes Extreme Value
Retailers, Odd Lot Closeout
Retailers and Single Price
Retailers.
-
2006 Drug Stores & HBC Chains 1,700
listings with 2 or more stores.
-
2006 Food Service Distributors Supply
Restaurants, Food Stores and
Food Service companies
-
2006 High Volume Independent
Restaurants
-
2006 Home Center & Hardware
Chains 4,600 companies with
23,500 stores including 19 major
buying groups and coops.
-
2006 Home Furnishings Retailers 2,900
headquarter locations with
19,000 individual stores.
-
2006 Single Unit Supermarket
Operators 6,400 companies.
-
2006 Supermarket, Grocery &
Convenience Store Chains 3,500
chains operating over 41,000
stores.
-
2006 Wholesale Grocers 2,500
wholesalers including a ranking
of the top 100.
-
Directory of Flea Markets &
Special Events Lists more
than 800 locations across the
country. These flea markets
range from weekly gatherings
that feature tube socks and
rusty garden tools to seasonal
or yearly shows that specialize
in high-end antiques.
-
Directory of Tourist Attractions
-
Souvenirs, Gifts & Novelties
Magazine
-
Card, Gift, Novelty and Souvenir
Stores
-
Jewelry Stores
-
Computer & Consumer Electronic
Retailers
-
Office Supplies and Stationery
Stores
-
Paint and Wallpaper Stores
-
Pet and Pet Supplies Stores
-
Sporting Goods Stores
-
State Fair Directory
-
State & County Fair Directory
-
Supermarkets and Other Grocery (except
Convenience) Stores
-
Top 50 Network Marketing
Companies
-
Top 50 Network Marketing
Companies by Alexa Rank
-
Online MLM Directory
-
Toy, Hobby & Craft Stores
-
Government - National, State and
Local Sell to the
government.
-
Women's Clothing Stores
Dunn & Bradstreet Number
-
Dunn & Bradstreet Wal-Mart
and other retailers require you
to get and pay for a Dunn &
Bradstreet report on your
company. D & B is a credit
reporting company major
retailers use to evaluate your
capability to supply them.
EDI Info, Supplier & Training
Guide
-
Covalent Works Web-based
EDI that connects to all the
major retailers.
-
EDI Basics Training Guide
for Small and Mid-Sized
Businesses.
UPC Codes
Infomercial Contacts
-
Lion’s Share Entertainment Will
evaluate your product for $300
and if they like it, they'll
finance the testing and roll out
of a national infomercial for a
share of the profits.
-
Guthy-Renker The largest
infomercial company in the
world. In order for your product
to be considered for evaluation,
it must typically meet the
following criteria:
- Not yet sold at retail.
- Be extremely visual and
demonstrable.
- Be perceptibly
beneficial to consumers and
offer genuine value.
- Impulse driven.
- Have the ability to
encourage repeat buys and
backend/continuity sales.
- Appeal to the masses in
multiple demographics.
Guthy-Renker is currently accepting
submissions for the following
categories:
Beauty, Fitness, Health & Nutrition,
Entertainment, Housewares &
Electronics, Automotive, Golf &
Outdoors plus Personal Development &
Business Opportunities.
Inventor Web Site Resources
Licensing Contacts
-
Harvey Reese & Associates Will
promote your product to
companies at his expense for a
share of the royalties.
Evaluation fee is $300 or less.
-
Harvey’s Book How To
License Your Million Dollar Idea.
Toy & Game Licensing Agents
Scientific & High Tech Licensing
Agents
Fashion & Beauty Products
Market Research Reports
Retail Trade Associations
Wholesale Distributor Trade
Associations
Scott
Ramminger
President and CEO
2750 Prosperity Ave, Suite 530
Fairfax, Virginia 22031
Phone: (703) 208-3358
www.awmanet.org
Jeff Flinn
President
4700 W. Lake Ave.
Glenview, Illinois 60025
Phone: (847) 375.4713
Fax: (866) 879-7505
Website:
www.apda.com
John Nedeau
President
PO Box 187
Montgomeryville, Pennsylvania 18936
Phone: (215) 393-3144
Fax: (215) 893-4872
Website:
www.bpsa.org
Maria
Castro
Chairman
3800 Steeles Ave. West, Suite 301A
Woodbridge, Ontario L4L 469
Canada
Phone: (905) 265-1706
Fax: (905) 265-9372
Website:
www.capdm.ca
Stephen
Schlegel
President
1451 Dolley Madison Blvd.
McLean, Virginia 22101-3850
Phone: (703) 761-2600
Fax: (703) 761-4334
Website:
www.iafis.org
David
McConnell
President
1275 Lake Plaza Dr.
Colorado Springs, Colorado 80906
Phone: (719) 576-4260
Fax: (719) 576-2661
Website:
www.gmdc.com
Jewelery Industry Distributors
Association
Bill Nagel
President
701 Enterprise Dr.
Harrison, Ohio 45030
Phone: (513) 367-2357
Fax: (513) 367-1414
Website:
www.jida.info
Jim Wurz
President
2105 Laurel Bush Rd., Suite 200
Bel Air, Maryland 21015
Phone: (443) 640-1080
Fax: (443) 640-1031
Website:
www.lgmda.org
222
Merchandise Mart Plaza, Suite 1400
Chicago, Illinois 60654
Phone: (312) 464-0090
Fax: (312) 464-0091
Website:
www.mwda.net
George
Westjohn
Executive Director
1026 Northwood Drive
Effingham, Illinois 62401
Phone: (217) 347-6699
Fax: (217) 347-6699
Website:
www.musicdistributors.org
Steve
Quandt
Chairman
1560 Wilson Blvd., Suite 1250
Arlington, Virginia 22209
Phone: (703) 527-6223
Fax: (703) 527-7747
Website:
www.nacd.com
Christophe
Freed
President
401 North Michigan Ave., Suite 2400
Chicago, Illinois 60611-4267
Phone: (312) 321-6836
Fax: (312) 673-6962
Website:
www.naed.org
Wayne Smith
President
PO Box 881525
Port St. Lucie, Florida 34988-1525
Phone: (772) 621-7162
Fax: (772) 264-3233
Website:
www.nasgw.org
Craig
Purser
President
1101 King St., Suite 600
Alexandria, Virginia 22314-2944
Phone: (703) 683-4300
Fax: (703) 683-8965
Website:
www.nbwa.org
Bill Allen
Chairman
1695 Laval Blvd., Suite 410
Laval, Quebec H7S 2M2
Canada
Phone: (450) 967-3858
Fax: (450) 967-8839
Website:
www.nacda.ca
Thomas
Zaurcha
President
100 N. Glebe Rd., Suite 250
Arlington, Virginia 22201-5758
Phone: (703) 516-0700
Fax: (703) 516-0115
Website:
www.nationalgrocers.org
Mike Kelly
CEO
687 Willow Grove St.
Hackettstown, New Jersey 07840
Phone: (800) 843-6522
Fax: (908) 852-1695
Website:
www.nkba.org
Tim Holt
President & CEO
8380 Colesville Rd., Suite 250
Silver Spring, Maryland 20910
Phone: (301) 495-0240
Fax: (301) 495-3330
Website:
www.nssea.org
Cal Clemons
Executive Vice President
5024-R Campbell Blvd.
Baltimore, Maryland 21236
Phone: (410) 931-8100
Fax: (410) 931-8111
Website:
www.opwa.org
Steve King
Executive Director
2105 Laurel Bush Rd., Suite 200
Bel Air, Maryland 21015
Phone: (443) 640-1055
Fax: (443) 640-1031
Website:
www.pida.org
John
Heffner
Chairman
15825 N. 71st St., Suite 100
Scottsdale, Arizona 85254
Phone: (480) 281-0424
Fax: (480) 905-0708
Website:
www.probeauty.org
Stan
Hastings
Chairman
805 Fifteenth St. N.W. Suite 430
Washington, DC 20005
Phone: (202) 371-9792
Fax: (202) 789-2405
Website:
www.wswa.org
Trade Show Directories
Wal-Mart
Top 100 Retailers
For Direct Link to Vendor Information,
Click on Retailer Name
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