How To Get Your Employees To Sell More Of Your Products And Services Then Ever Before Using The Proven Secrets Of Incentive Programs.

Organizations need motivation more than ever. They need customers to buy more and remain loyal. They need prospects to opt-in. They need to inspire employees to produce more and to deliver the customer what the company may promise in sales and marketing literature. In today’s intensely competitive environment, it is critical for organizations to employ proven strategies that develop intense loyalty from employees and customers alike. A proven tool is the incentive program.

US corporations spend well over $120 billion on customer loyalty and employee incentive programs to accomplish a wide range of goals and objectives. The reason is simple, incentive programs work! As a matter of fact, they are considered to be amongst the most consistently effective and profitable marketing and human resource tools employed by all types of organizations.

• Incentives are proven to increase performance, by an average of 22% or more.
• Incentives consistently deliver a high ROI
• Incentives change long-term behavior
• There is an entire industry of resources and experts and resources committed to developing successful incentive and motivation programs.

In this exclusive interview, I talk to incentives expert Paul F, who shares with me his detailed 10-step process to insure incentive success. You will see why successful incentive programs start with a plan, not with a prize.

Paul tells me about an often overlooked and ignored method of tripling the return on an incentive program. He also lets me know proven methods you can use in your business that can double the effectiveness of an incentive program. You will learn how to avoid several major mistakes that could doom your incentive programs before it even starts.

After listening to Paul in this interview, you will see why using the services of an incentive expert is one of the best investments you can make.

If you have the knack for giving advice on marketing and business, then becoming a marketing consultant might be a good fit for you.  The worse our economy gets, the better the opportunity for well trained consultants. Why not get paid for the advice you’re giving away for free? More click here

How to Collect Money From
The Red Had Ladies

If you haven’t heard of the Red Hat Society yet, you most certainly will – and not just from this recording! The Red Hat Society is an organization of women who believe that there is fun after the 50 and that silliness is the comedy relief of life. There are currently over 800,000 members, and that number is growing rapidly.

That being said, I know that you will enjoy this consultation that I did with Pam. You will hear Pam give details of the Red Hat Society and describe her small business of selling Red Hat Society apparel online and through Ebay.

Although her business is successful, Pam felt that she wanted to develop some kind of information product for the fifty and over age group of women. She had listened to several of the consultations on my web site, www.hardtofindseminars.com and was hoping that I could help her with some specific ideas for products.

Listen as I quickly come up with an idea about creating an information product targeted specifically to Red Hat Society members:

Pam could create audio interviews with dynamic Red Hat Society members about their philosophies and how they have fun in the Red Hat Society. Listen to my advice about how to market these audios to different local chapters of the organization and, possibly, to the organization’s national chapter.

Pam gets crash course in creating this information product:

· I give Pam a sample list of questions that she could ask her interviewees
· How to record the interviews
· How to edit the interviews
· Ways to make these interviews available to members of the Red Hat Society online.

We talk about how the market will determine the pricing of the product and how to get lists of names and email addresses of women who would be prospects for future products developed by Pam. The sky is the limit!

Pam comes away from this consultation with the determination to develop this unique product. As a listener, this consultation details all of the points necessary to develop your own unique information product in a simple, step-by-step fashion. This consultation is 30 minutes.

If you have the knack for giving advice on marketing and business, then becoming a marketing consultant might be a good fit for you.  The worse our economy gets, the better the opportunity for well trained consultants. Why not get paid for the advice you’re giving away for free? More click here

 Important News For Folks Who Swore They Would Never Try Selling Another Information Product

William Clemens recently purchased my Audio Marketing Secrets product and called me for some advice.  William is the owner of an IT business that specializes in computer repair to small to medium sized businesses.  He also does marketing consulting for a few clients and is in the process of negotiating a joint venture with one of his customers who gives Search Engine Optimization (SEO) advice to his own clients. 

William’s initial idea was for his associate to create an Information Product on the topic of SEO and then William would do the necessary marketing of the product.  In return, his partner would pay him a percentage of the product’s sales.  Although SEO is currently a hot topic, in this interview you will hear my best advice to William about not participating in this joint venture: Hear why I think this is not a good idea including…

• Why should William do all the work to market someone else’s product when he could create his own Information Product and have complete control?
• Will the SEO product even be a good product?
• Can his partner even deliver a product?
• How William’s credibility and reputation could be on the line by having no control of the actual product and, instead, relying on his partner’s knowledge and expertise.

Listen to this recording as we discuss why creating an SEO product may not be the way to go.  William and I go on to discuss how to go about setting up joint ventures with Internet marketers.  In this segment you’ll learn:

• How to approach expert marketers with non-competing products about doing a joint venture.
• Why the person you approach should have a large list of customers.
• Payment strategies for your joint venture.
• If your product doesn’t yet have a proven track record, how to approach your first joint venture and what your ultimate goal should be in order to negotiate more successful joint ventures.

In closing, you’ll hear my absolute best advice for the creation of any Information Product – to be excellent!  I give William some tips about how to create the best possible product and why it is important for both your reputation and your continuing success. 

If you have the knack for giving advice on marketing and business, then becoming a marketing consultant might be a good fit for you.  The worse our economy gets, the better the opportunity for well trained consultants. Why not get paid for the advice you’re giving away for free? More click here

A Easy Money Making Idea For Men Who Know How To Barbeque

Here's a consultation with a man who loves to eat Barbeque. His name is Curtis. In this consultation, you’ll hear me give my best advice about ways to make an information product. Now comes the fun part!  Earlier in the interview, Curtis and I were talking about some of the barbeque shows shown on television.  Apparently, Curtis and I share a common passion for barbequing.  All of this talk got me  thinking about the creation of an information product containing interviews with up to twenty of the top barbeque “pit masters” and some of their best barbeque secrets.

Curtis loved the idea!  You’ll hear my advice about ways to get interviews with the top pit masters, different methods to market and promote the product, and even some joint venture ideas that I came up with to work with Curtis on this mouth-watering opportunity.  You’ll even hear a short audio at the end where Curtis updates me on his progress toward making this idea into a reality along with my advice about how to prepare for great interviews.  As always, my advice can be applied to any information product so, if you want a fun audio to learn from, this would be the one for you! This consultation is 40 minutes.

If you have the knack for giving advice on marketing and business, then becoming a marketing consultant might be a good fit for you.  The worse our economy gets, the better the opportunity for well trained consultants. Why not get paid for the advice you’re giving away for free? More click here

Only Way Left To Turn A Bum Opportunity Into A Money Maker Using The Power Of Voice.

Nido bought into a business opportunity with a company named Coastal Vacations and called me for advice about how to market his product. Coastal Vacations can be an MLM, but Nido paid $1,300 to become a distributor.  He has the rights to sell vacations certificates for $6.95 a piece.

The certificate buyer can become of member of the Coastal Vacations club by booking one of several vacations at discount prices.

As a distributor, Nido’s responsibility is to sell the vacation certificates.  He had some ideas for marketing the certificates to restaurants, schools, and businesses so that these organizations could perhaps give the certificates as gifts to employees or patrons.

However, it takes a lot of time and effort for Nido to do cold calling, book appointments if he’s lucky, and to explain the whole Coastal Vacations package.  Additionally, there are back-end costs for Nido, such as a web site and all of those nice brochures about Coastal Vacations that he needs to buy to market his product.

As I explain to Nido, the vacation industry is huge and there are many, many places where people can get “free” vacations just like those offered by Coastal Vacations. 

Listen as I advise Nido to sell enough of the certificates to cover his initial $1,300 investment and then to create his own information product – one that he has total control over.  As we continue, I come up with an information product idea for Nido – interviewing the top ten or so distributors at Coastal Vacations!  After preparing and packaging the audio interviews, sell sets to Coastal Vacations who would then sell the audio product to the thousands of current and prospective distributors, promoting the business opportunity.

Another option would be to produce the information product and put it on a web site as a download that people would pay for.  I suggest a few more interesting marketing possibilities for Nido that he is very interested in pursuing.

I think that you will enjoy this consultation with Nido because the material about the creation and marketing of an information product can apply to any topic! This consultation is 45 minutes. 

If you have the knack for giving advice on marketing and business, then becoming a marketing consultant might be a good fit for you.  The worse our economy gets, the better the opportunity for well trained consultants. Why not get paid for the advice you’re giving away for free? More click here

How to Sell at Higher Prices Than Your Competitors The Complete Solution on How to Make Price Stick

Do you consider yourself lucky at playing cards?  Well, whether you do or not, I know that you’ll get a kick out of this interview I did with a gentleman named Drew.  Drew is a very experienced player of online Texas Holdem Poker games.  Texas Holdem Poker is extremely popular all over the world and there are many gambling web sites that host games where you can win (or lose) real money.  All you need to play is a computer with Internet access and a valid credit card.

Drew explains that he now wins more than 90% of the Holdem Poker games that he plays using a system that he has devised.  He has packaged his winning system into an Information Product.  Drew got in touch with me because, even though Holdem Poker is immensely popular, his Information Product is not selling as well as he had anticipated.  As such, this interview contains valuable information for anyone about how to better market Information Products.

Listen as I prompt Drew to tell me how online Holdem Poker games work, his favorite games, how much a person can win, and about his Information Product that contains Drew’s secrets for winning at online Holdem Poker.

Topics that we discuss to improve Drew’s sales include:

• Drew is undervaluing his product – the product’s price should be higher. Much Higher

• Perhaps a money-back guarantee should be offered to buyers.

• Put more content into the web site, such as good audio to promote the product.

• Hire a good copywriter to create a dynamite sales letter or have a professionally created audio infomercial.

• Set up joint ventures with other businesses to promote his product.

• Include audio CDs as well as the book as the product.

• …and many more valuable tips for success

You won’t want to miss a minute of this consultation. 

If you have the knack for giving advice on marketing and business, then becoming a marketing consultant might be a good fit for you.  The worse our economy gets, the better the opportunity for well trained consultants. Why not get paid for the advice you’re giving away for free? More click here

 "How I Bought And Sold On eBay A Ball And Made $3000 Profit Using A Secret Loophole In Our World's Economic System."

I Promise You Have Never Seen Anything Like This Before.

Here’s a special interview that will give you some great information and ideas for the next time one of your clients has a need for printing services.  In this interview with a gentleman named David, I found that it’s actually less expensive and much easier to hire a good printing broker or printing distributor to handle your clients’ needs than trying to source the printing yourself.  Plus, using a printing broker prevents possible problems with mailing pieces.

David is the owner of a printing broker company named One Source Graphics.  He has over 27 years of experience in the field of printing.  You’ll hear David’s history in printing, which started when he was only 19 years old.

In looking for a cost effective means and quality printing, using a printing broker may be the way to go.  The reason is simple: Not every printing shop has every piece of machinery or specialty to do everything it takes to get a job done.  David points out that because of the strategic business alliances that printing brokers have with specialty printing companies, it will not cost you more working with a printing broker than if you sourced the printing yourself.  Additionally, since printing brokers handle all facets of printing, they have the knowledge necessary to get the job done right the first time.

When asked about what is important to the marketplace in terms of printing, David states that price is not as important a consideration as trust.  Businesses will gladly pay more if they know that their jobs will be done correctly and on time.  As such, David’s company does not portray itself as the cheapest place in town.

When choosing a printer, businesses (and HMA Consultants) much match their needs to the printer’s capabilities.  This is why it is best to find a printing broker that has a great deal of knowledge in the industry to get the job done right.

David and I discuss the trend of printing going to a digital process.  David believes that the industry is still at the beginning of this trend but is quickly progressing more in the digital direction.  Short runs fit the digital market very well.  However, digital presses cannot be as competitive as machinery when doing large runs because of press speeds.  Currently, the big advantage that digital presses over machinery is having the ability to print variable data on a piece, such as the customer’s name.

David’s organization sees a lot of direct mail jobs and handles complete fulfillment.  Listen as we get into the intricate details of the tools made available by David’s company and the US Post Office that ensure that the customer knows that he is getting what he paid for.  Although the printing and fulfillment is handled by businesses who are strategic alliances, the actual printer broker will study the piece up front to ensure that it will print correctly.

Printing costs depend on things like colors and quantity.  One fact that you should be aware of is that a customer always must pay a set amount up front regardless of the quantity desired.  As such, the customer should look ahead to see if he will need that same piece printed again in the near future and if so, order the additional quantity for the future printing.  This way, the customer will save money on the up front project cost.

Another important thing to consider is printing turnaround time.  David says that the average turnaround time on a project is from 7 to 10 working days.  Businesses that consistently mail dated pieces for an event run the risk of sending the pieces for the event too late.  David recommends getting dated pieces out at least two weeks before the event.

As we discuss direct mail, David says that he sees more bulk mail.  His experience with the success of his clients is mostly dependent on the client doing adequate testing of the mailing.  Clients must do the proper research so that they don’t throw a lot of money away.

David and I discuss:

• If booklets are an effective way to market.  We also get into the different methods used to bind booklets.

• Good sources for printing small (60-80 page, black & white) trade paperbacks.

• Finding the right fit for the printing of color post cards.

• How digital file set ups are becoming more and more predominant and some very, very important issues if your digital set up is in the format of a PDF file.

• How David’s organization specializes in graphic design services.  All the customer needs to do is send them the copy!

• How David’s organization is great for clients who are starting to collect names and email addresses to create a database.  David’s organization is expert at setting up good contact management systems.

• How “Send-Out Cards” have become such a fantastic sales tool.  Again, David’s organization will ensure that send-out cards go out to clients like clockwork and that contact management needs are fulfilled.

If you would like to contact David about his organization or his services, you can reach him by calling (888) 446-1139.  MORE FREE recordings on how to make money as a marketing consultant click here.

How To Use Master Brokers To Get Your Product Into Wal-Mart And Other Large Mass Retailers.

In this interview with Bill, you’ll hear about an alternative tactic to get your product into Wal-Mart, Costco, Kroger, or any of the other mass merchandisers in the US.  Bill refers to himself as a “scout” but his expertise is in dealing with Master Brokers.  He scouts for product opportunities.  When he finds a good product, he contacts and hires a Master Broker to try to get the Master Broker to pick up the product as a project.

A Master Broker represents you and your product and lobbies mass merchandiser purchasing agents to get your product into their stores.  Bill explains that there are less than one hundred Master Brokers in the US at this time and that each Master Broker specializes in one category, such as dietary supplements, produce, etc.

Bill explains that a common misconception of manufacturers is that they believe that their own product will, indeed, sell.  The truth is that, when approaching a single mass merchandiser, the supplier has a 1% chance to get their product into the store!  Bill goes on to explain that if your product already has advertising AND you are being represented by a Master Broker, that you have a 90% chance of that initial 1% chance to get your product into the store.  Further, if your product does not already have advertising and you do not have a Master Broker, you only have a 1% chance of that initial 1% chance to get your product into the store.  Yes, it’s a bit confusing but suffice to say that the chances are slim that your product will be picked up by any mass retailer.

So what does a Master Broker do once he accepts a product?  Master Brokers have sub-brokers all across the US in different regions.  These sub-brokers specialize in lobbying purchasing agents of mass retailers.  If a product is approved by a retailer’s purchasing agent, the Master Broker makes a commission and pays each of his sub-brokers a commission.

The advantages of using a Master Broker are many:

• The Master Broker and his sub-brokers do research and develop a marketing plan for your product.

• Since multiple sub-brokers under a single Master Broker are working on your behalf, the marketing plan is easier to maintain than if you hired many different brokers.

• Once a Master Broker approves a project, your product gets immediate exposure to every mass retail chain in the US.

• When a sub-broker deals with a purchasing agent, most often, the purchasing agent is already familiar with the sub-broker.  Thus, appointments to present products occur more quickly and are more organized because the purchasing agent knows that the sub-broker has done his Seminarswork and is ready to do business.

To give a more complete picture of the process, Bill gives us a case study of a product that he was able to get into the mass retailers – an energy bar.  It already had advertising but the manufacturer was having trouble selling them.  The manufacturer approached Bill and asked if he would pick up this line of energy bars.  They had an expiration date that was approaching and they needed to be sold.  Bill obtained samples and determined the margins on the product because the product must meet the pricing points.

Bill goes on to give an example of what would happen next.  Bill would find a Master Broker to take on the product.  So, if the sales price is $1.99 and the wholesale price is $1.20, the Master Broker would buy the energy bars for 25% less than the wholesale price of $1.20.  Then the Master Broker would go to a mass retailer to sell each energy bat for $1.20 and tell the retailer that the sales price is $1.99.  Without the right pricing, the Master Broker and his sub-brokers don’t make anything and the product cannot be sold.

Mass merchandisers such as Wal-Mart want your product to already have advertising because it will have product recognition.  As Bill says, they don’t want your product to get lost on the shelf.  Additionally, Wal-Mart gets free advertising when you are advertising on TV.  All Wal-Mart has to do is provide a tag to buy this product at Wal-Mart.  Bill refers to new products (new to the marketplace and not yet advertised) as “pioneers.”  He prefers to deal with established products and finds it very difficult and time-consuming to represent pioneer products.  Of course, Wal-Mart's buyers consider any product an opportunity so they will listen.

Once your product is in just one of the major mass merchandisers stores, an Information Resources, Inc. (IRIS) report will exist for it.  An IRI report tracks your product’s sales and other retailers will look at your product’s IRI report.  The advantage of having a product with a good IRI report is that you can show that IRI report to purchasing agents of other mass merchandisers when trying to get your product into their stores.

We go on to discuss how much capital is necessary to deal with one of these mass merchandisers.  Listen as Bill gives advice about going to a bank to finance the production of the large quantities of your product that you will be expected to produce for a mass merchandiser and how a purchase order from Wal-Mart, Target or any mass merchandiser is as good as gold by the bank Bill recommends. 

If this interview has gotten you excited about the possibility of utilizing Bill and his relationships with Master Brokers to get your product into Wal-Mart or other mass merchandisers.

If you have the knack for giving advice on marketing and business, then becoming a marketing consultant might be a good fit for you.  The worse our economy gets, the better the opportunity for well trained consultants. Why not get paid for the advice you’re giving away for free? More click here