“Forgotten” advertising genius reveals…

 

“How To Write Ads That Sell”

 

Until Now, A Lone Santa Barbara Man Has Been The “Private Guardian” To The “Crown Jewels” Of The Advertising And Marketing World… Protecting Some Of The Ultra-Rare Material From “Public Circulation” For More Than 30 Years.

 

NOW IT’S BEEN “RESURRECTED” AND THIS IS THE ONLY PLACE ON THE PLANET THAT YOU CAN CHECK IT OUT FOR FREE…

click here to order-

           

 

From: Michael Senoff

       President, J S & M Sales & Marketing Inc.

       San Diego, C.A.

       Tuesday 8.37 a.m.

 

Dear Friend,

 

If you are interested in having a proven system for creating huge (and immediate) results for yourself or your business, this is going to be the most exciting message about advertising you will ever read!

 

Here is why:

 

Barrie Bedell, the son of an advertising genius, has kept… what a few “in the know” marketing experts consider to be “the crown jewels of advertising material”… hidden under “lock and key” in a Santa Barbara, California storage unit, for the last 30 years. However, just recently, Barrie moved to a new home in Ventura, California and discovered something more exciting than finding gold.

 

Here’s what happened: In the process of loading boxes in preparation for his move… he stumbled upon a “treasure chest” of his father's old advertising and marketing material. A collection that would cause any serious marketer to pay just about anything to get their hands on.

 

In these old brown corrugated boxes, he found probably the most… valuable… advertising and marketing material anyone in the world will ever possess. It is also probably the most… in-depth… and comprehensive… advertising material anyone could ever hope to possess. Furthermore, it will give anyone who gets their hands on it an instant Advertising education… the likes of which… is rather astonishing.

 

And, what's more, Barrie Bedell happens to be one of two sons of the late advertising genius Clyde Bedell.

 

Have you ever heard of the late advertising genius Clyde Bedell?

 

Jay Abraham – the world’s most famous, respected and highest paid marketing consultant ($40,000 a day) – credits Clyde Bedell as being the man he has “stolen” many of his marketing ideas from over the last 25 years. Here’s what Jay Abraham has said himself:

 

"Only a few people outside my inner circle realize that the bulk of wealth I have created for myself and my clients over the years is a direct result of the influence and philosophies of some of the great strategists and marketing minds from the past.

 

Unquestionably, Claude Hopkins is the master. His influence has easily added over six million dollars to my personal income. David Ogilvy is right up there too. He probably contributed two or three million more. Rosser Reeves taught me a lot. So too, did John Caples.

 

But there's one man from the past I was not fortunate enough to know - until now. His name is Clyde Bedell and he operated from the 30's through the 60's. Clyde uncovered universal principles about selling, advertising, influence and persuasion none of my other mentors even understood. I wish I'd had Clyde as my mentor then... I know I'd have earned ten million dollars more just by applying things with his fresh, new slant.

 

If it teaches me things, it can probably teach you a trick or two also!"

 

Jay Abraham, Abraham Publishing Group

 

It’s for reasons like this… that current advertising and marketing masters will go to practically any lengths to get hold of any material produced by Clyde Bedell. Mostly they have failed in their quest. You see much of Clyde Bedell’s courses, seminars and training guides have been out of circulation and “untouchable” for many years. Like I’ve said…

 

It’s Been “Lost And Buried” For More Than 30 Years!

 

A lucky few have managed to hunt down and get their hands on Clyde Bedell’s two books, “How To Write Advertising That Sells” and, “How To Convert White Space Into Advertising”. And, it’s not an exaggeration to say that because of the extreme difficulty and rarity of these books (until recently they were out of print) they have become “cult classics”. Mega successful and obscenely rich businessmen and marketing consultants are rumored to keep those books with them at all times. Even if they are traveling by plane… those books are always in their briefcase… so they have “instant access” to the priceless marketing ideas and principles any time they need a “breakthrough” idea to bring in the money.

 

As you can imagine, up until now, these books have only been read by a very select group of people around the world… and…

 

Some Credit These Books With Making Them Rich!

 

I don't know if that's true, but if you think all the other advertising and marketing material you've gotten your hands on… so far… is valuable, just wait till you read the “advanced” (and sometimes sneaky) moneymaking info in Clyde Bedell’s two books.

 

 

I’ll tell you much more about the content of those books in just a moment… but first…

 

Here’s Why You'll Want To Listen To The Legendary Advertising Genius Clyde Bedell…

 

Clyde was born in 1898 in the small town of Fort Dodge, Iowa.

 

Fatherless at 14 years old, Clyde was forced to support both his mother and his sister.

 

He received a scholarship to Coe College – but – due to his involvement and tours with both the men’s and women’s glee club… he didn’t have much time to hit the books… thus… ended up not getting a renewal on his scholarship.

 

What to do?

 

No scholarship. No funds to support his education. And, no job to provide an income… Clyde’s illustrious career and journey into the annals of advertising and marketing world were about to begin.

 

Sitting at a lunch counter in Des Moines, Iowa eating a bowl of beans… Clyde ever “opportunistic”… overheard a conversation between two men at a nearby table. When he heard one of the men mention a `fabulous job’ he was about to apply for… Clyde scarfed down his beans and immediately went to apply for the job himself.

 

The company was Merchants Trade Journal, and Clyde was hired on the spot as their traveling editor. He was to travel all over the United States and Canada, snooping out great advertising and promotional ideas and, writing them up to be published in the magazine. This was over 75 years ago – and although not even 20 years of age – Clyde raised about $50,000 through the mail for the nation’s osteopaths!

 

At only 22 years of age, he sold the Curtis Publishing Company on running a series of half-page ads for therapeutics in the Saturday Evening Post. Clyde was also a genius copywriter… so… naturally… Clyde wrote the ads too.

 

When he was just 25 years old, and Californians, Inc., was one of the countries biggest national accounts, he handled half of it for one advertising agency. Being a “scientist of selling” Clyde forced every ad to pay its own way… counting coupons and analyzing all the data from the ads in minute detail. With this kind of “drill sergeant” attitude for selling in print… he floored the competition by writing ads that pulled in coupons from better-qualified prospects at half to two-thirds the cost of his competitor's.

 

At Butlers Brothers, then the world’s largest wholesalers, he sold general merchandise, by mail. His campaigns pulled in around $2,000,000 a year – all through the power of his advanced direct-selling methods. That is more than $25 million in today’s money!

 

In fact, he reduced mail-selling costs so much he was made Director of Sales and Advertising, over about 1000 employees. Then, applying his principles of mail selling to face-to-face selling, he generated enormous specialty volume, and taught sales staff that "formula selling" pays off handsomely.

 

In 1934-5 working for N.W. Ayer, he sold Ford Motors the only national sales training program they had used in many years. He then created the entire advertising program for Ford, which they successfully used to outsell and  whip the pants off their then biggest rivals, Chevrolet, for the next ten years and more.

 

Years later, Mercedes Benz was so thrilled with just one idea he gave them that they gave him a brand new Mercedes. They were delighted to give him a brand new Mercedes… because… that single idea… had their cars flying out of the showrooms and generated a ton of extra profit for them!

 

Clyde was also a brilliant teacher of advertising… and he taught businesses to sell and advertise more effectively and intelligently, always in accord with his basic belief: "good selling is serving".

 

While lecturing copywriting classes at the North-western University School of Commerce, Bedell search for… but could not find a book that presented a systematic, integrated approach to the creation of writing sales copy. A book that would teach students how to write powerful persuasive copy that would force their advertising to pay its own way.

 

So he wrote the textbook, “How To Write Advertising That Sells”. McGraw-Hill first published it in 1940, followed by a second revised edition in 1952. It became a hot bestseller among teachers, practitioners, and entrepreneurs because of its informal style and plentiful examples. This book is now extremely rare and has become something of a cult classic in “insider” advertising circles.

 

By 1963 Clyde Bedell's advertising techniques were so successful in so many different industries that the Newspaper Advertising Executives Association literally begged him to write down all his secrets in an easy-to-use, systematic course. Clyde did and that course is titled: “How To Convert White Space Into Advertising That Sells”. In this classic course, Clyde Bedell reveals six core foundational truths that practically guarantee any marketing campaign will be a hugely profitable success.

 

Clyde Bedell is the first name recorded in the National Retail Advertising Hall of Fame. Among six nationally known nominees, he was given 65 percent of all 2000 votes cast from sales and promoting executives.

 

And, as you read above; Clyde Bedell is the one guy Jay Abraham secretly regrets never having had as his mentor. Yes, Clyde Bedell is the one guy – above all other “contenders” throughout history - Jay Abraham believes would have made him an extra $10,000,000 (MILLION) or more.

 

But, Why Should You Care?

 

Here's why: Over the past few months, I've been in "secret talks" with Barrie Bedell (Clyde’s son)... luring him into confessing to me all the juicy details about his late father’s advertising life. We got to talking… and Barrie started opening up. With a little prompting he started divulging the fact that… he still had nearly all his father’s material stashed away in his house. I was blown away. Practically salivating at the mouth like a rabid hound dog just listening to Barrie “tell all” about his father’s life… and… all the advertising material he’d kept hidden under “lock and key”… far away from prying eyes all these years.

 

So, I did what any sane person even remotely interested in advertising and marketing would do: I hounded, persuaded and practically begged him to send me all of Clyde Bedell’s archives of work and course materials so I could look them over and delve into them myself.

 

He did. And, I ripped into that material

 

When I did...

 

I felt a little guilty about prying into material that has probably never been seen by any other marketing “guru” in the world today. Truly, it’s a “Holy Grail” collection of Clyde Bedell’s lifetime’s work. And, it lays out for you… and tells you… in blow-by-blow account…

 

How To Snare… Capture… And Drag In HUGE Profits From Any Advertising Or Marketing Campaign… And Turn Your Business Into The DOMINANT Player In Your Market!

 

And, that’s when I got to thinking:  This information should be made available to everyone who's interested in selling more... more often… to more people!”

 

So, I called Barrie and asked him to let me package up the entire collection of Clyde Bedell’s books, courses and ads etc., and offer them to you.

 

It took me a lot of cajoling and "arm twisting"... but… finally he agreed!

 

And so, this amazing – NEVER BEFORE SEEN AND NOT AVAILABLE ANYPLACE ELSE ON THE PLANET – package of rare scientifically proven advertising material is now available to you.

 

And, you are one of the first people in the world to hear about it!

 

Want to know something else?

 

If you qualify to receive the package containing all this ultra-rare and esoteric material… you'd better be prepared to…

 

Unlearn Much Of What You Have Been Taught About Making Advertising Pay

 

To call this collection a package of material is, I think, misleading. It's actually a master education in advertising where you'll be exposed to the proven system of business, advertising and marketing success… including “secret selling and persuasion tactics” that I've never heard any other "guru" in marketing discuss openly. And remember: when it comes to being “tuned in” to marketing seminars… courses… videos… books, etc., you could say I’m “Mr. Action Central" and I have not seen a collection of solid advertising material as good at this. 

  

That’s why Jay Abraham is so certain that if Clyde Bedell had been his mentor… he’d have made another $10,000,000 (10 MILLION) or more!

 

Unfortunately, Clyde is no longer with us in body, but his spirit lives on.

 

But the good news is… FOR THE FIRST TIME EVER… much of Clyde Bedell’s life’s work has been “resurrected from the “dead”…. and… you’ve stumbled upon the ONLY PLACE ON THE PLANET WHERE YOU CAN JUMP ON THIS MATERIAL.

 

For instance, just one of the products I have set aside for you is:

  

“How To Write Advertising That Sells.”

 

If you have anything whatsoever to do with advertising (offline or online) you should be ashamed if you do not own this book.

 

Here’s what Vic Schwab (advertising man and author of, “How To Write A Good Advertisement”) had to say about Clyde’s classic book: “This book…taken to heart, to mind, and to memory can transform a writer who merely fills white space with words into one whose words fill stores with customers”.

 

Truly, this is one of the best books ever written on the subject of writing ad copy. It includes 31 proven strategies that MAKE COPY SELL. More than any other book ever written, it goes right into the real details you need to know to get strangers to fork over their hard-earned money… without ever having to meet them in person. For example, there are more than a dozen strategies just for arousing interest and creating white-hot desire.

 

And do you know the 7 proven ways to make your copy believable? It’s all revealed in this gem of a book. You’ll also learn how to analyze your copy to determine its relative strength before you spend your hard-earned money putting it out into the uncompromising and unforgiving marketplace. It explains how to make mail order copy more effective, how to create successful ads using a “road map” to writing copy, and hundreds of other profitable info.

 

In fact, Ben DuBois liked it so much, he wrote the publisher this unsolicited comment. “It’s the best book I’ve ever read on writing advertising copy. I feel very fortunate to have it in my library.”

 

By the way, I've sold used copies of this book for $300.00. But it’s worth ten times that price.

 

Clyde’s other classic book is also included in this unique package. The title of this book is:

 

“How to Convert White Space In To Advertising.”

 

There’s an interesting story behind this product!

 

Earlier in his career (about 1946) Clyde had developed a very high-priced course (including personal services) for the newspapers and department stores. Back then this course cost approximately $6,000. Do you have any idea what that translates to in “today’s money”? Well, it’s the equivalent of $120,000 adjusting for inflation!

 

Anyhow, in the 1960’s the newspapers were struggling quite a bit and so Clyde developed the idea for a briefer, shorter course for the newspapers on creating advertising that sells. And, naturally he wanted to get it into more hands… so… he sold the concept to what was then called, The Newspapers Advertising Executive Association. They agreed to sponsor the course and make it available to all of their members. And, that is how this course came to be sold to hundreds of newspapers across the United States and Canada (with each of the newspaper’s staff getting their own individual copy).

  

Clyde also wanted to have the rights to sell the course himself… and so… he had over-runs printed for himself. He had the printer, located in Chicago, store them in his warehouse – while Clyde pursued other projects.

 

Years later, when Clyde and his wife moved from Northern Carolina to Santa Barbara, California, he wanted to go into business with his son (Barrie) and start marketing the extra copies of his course. So, they found a place in Santa Barbara to store the material… and… had the course shipped out of the warehouse in Chicago down to Santa Barbara. It arrived. It was stacked. And the boxes were opened to inspect the condition of the course material.

 

Uh oh!

 

It was discovered that the saddle stitched staples to each of the 14 (11 x 14”) manuals had turned rusty… leaving ugly rust marks on the course material.

 

The printer in Chicago was contacted. And to cut a long story short, the printer – who by now was using high-speed, off-set presses – agreed to reprint the course material for no cost and to ship it down to Santa Barbara.

 

So, now Clyde, and his son Barrie, had the original rust-stained courses… and… the newly printed courses. And, as Clyde refused to allow the rust stained courses to go out under his name in the United States… a few were exported and sold overseas in Australia and Great Britain.

 

Well, at some point marketer Jay Abraham became aware of these courses with the rusty staples… and contacted Barrie Bedell about the possibility of offering those courses to his own subscribers. Both Barrie and Jay agreed that they didn’t want to send them out with rusty staples – so – Jay’s people got to work and trimmed off the staple edge of the manuals… put an attractive leather and gold embossed cover on the complete 14 sets, making them into one book… and… changed the title of the course (to appeal to a broader range of entrepreneurs) to: “Advertising Mastery”, with the following sub-title: “The Time-Tested, Perfected And Practical Advertising System, Proven To Slash Costs, Multiply Results And Optimize Profits For Every Business, Product, Service And Profession”.

 

To give you an idea of the content of this course; there are 14 (8.5 x 11”) manuals in 2-color, with the last manual being a double lesson (parts 14 and 15 combined). Including a supplementary back index of all the different kinds of ads. So, for example, you can easily find all the restaurant ads; all the men’s wear ads; all the food ads; and say, all the automobile ads.

 

Also, each part of the course has its own “self-test”. Meaning, you’re not just a casual reader… but… an “experimental” and “participating learner” as you progress through the course, self-testing yourself on your knowledge as you go.

 

Do you realize what this means?

 

Let me enlighten you: It’ll be like having Clyde Bedell sitting in your office… there to answer any advertising question you have at any time. Simply dip into this course… and voila… Clyde will instantly deliver you the answer via real life ads and commentary.

 

This is not the type of course you simply keep on your shelf gathering dust.

 

It’ll be a constant companion and teacher. And with over 600 ads reproduced – including winning ads, losing ads, and before-and-after ads (also commentary, and in some cases, actual response and sales results) – this really will be unlike anything else you’ve ever experienced before. It’s a masterpiece!

 

In case you’re still not sure if this course is MUST-HAVE material… here’s a few true stories…

 

Firstly, let’s start with a regular guy working for a newspaper. Although he had no previous advertising knowledge… he used “How To Convert White Space In To Advertising” and created an ad Honda automobiles could use to advertise in the newspaper he was working for. Now, at the time Honda was only advertising on television. But, they decided to test the newspaper ad, and it was so successful, they stopped running ads on TV and concentrated fully on newspaper advertising. All as a result of the principles laid down in “How To Convert White Space In To Advertising”.

 

Another true story:

 

A guy out in Nashville, Tennessee named Joel Amore ran a chain of credit chain furniture stores. Anyway, Joel took the methods laid down in “How To Convert White Space In To Advertising” and sold a “truck-load” of refrigerators. (You’ll see the exact ad in the course.)

 

Finally:

 

There was a guy called Charles Prince who owned a leather furniture store and was running full color ads in the newspaper… which were a total bomb.

 

He used the principles laid down in “How To Convert White Space In To Advertising” – scrapped the full color ad – and instead ran a vertical half-page, black-and-white ad. The result? He immediately sold out of 14 sofas, 2 love seats, 5 recliners, and 6 chairs.

 

Would you, by any chance, like to take a look at that ad… and all the others?

 

If so, you WANT: “How To Convert White Space In To Advertising”. It will “take you by the hand” and quickly help you multiply your effectiveness to eliminate 90 percent of the dumb, but common, mistakes and errors made by agencies and advertisers today. Fatal flaws that rob you of the financial rewards you could be getting.

 

Truly, this course outlines an advertising method developed, tested, proven and systematized by over 50 years of “in-the-trenches” experience… to turn "space advertising" into winning profit central for every business, product, service and profession imaginable.

 

If you are in business of any kind… and you do not have this course… you are robbing yourself of the profits you could (and should) be making!

 

Okay, what's all this going to cost…

 

How much am I going to ask you to invest for the “never before released” ultra-rare audio tape recording of Clyde Bedell teaching an advertising seminar in the U.K. – plus – his “cult classic” books: “How To Write Advertising That Sells” and, “How To Convert White Space In To Advertising”?

 

How much do you think this proven advertising system will be worth to you… and your family… over the next few years?

 

Well, it’s not a difficult question. All you have to do is figure out what you're spending on advertising now.

 

How much of an improvement do you need in just one of your ads or one of your promotions just one time to make your investment back in this system..

 

You see, the price is really easy to calculate, when you consider…

 

No Amount Of Money Is Too Much For A Proven System To Arm You To Sell Just About Anything Better.

 

 

But before we get to how you can preview this entire system for FREE, I want to tell you there are no free bonuses included with this offer. If you keep the Clyde Bedell Advertising System, you'll have all the bonuses you need to make your Ads pay out.. You see, If Clyde saw me using bonuses to puff up the value of his life's work, he would....

 

Reach His Large Hands Right Out Of The Ground And Wring Me By The Neck !!

  

Here's your chance to