Shane has an interesting niche. As a church marketer, he plans to sell information products to pastors and ministers that will teach them how to grow their congregations. So he’s come to me for advice on putting together some niche-specific audio products.

First off, I let Shane know that he doesn’t have to be the expert. In fact, it’s much easier and profitable if he leverages off the credibility of others. Secondly, I tell him how he can take his specific idea and expand on it just a little so that he can broaden his marketplace to include all religions.

Key concepts you'll want to learn from the audio...

• How to leverage off the credibility of others
• How Shane can easily research highly successful churches in his area to find out the secret to their successes
• How to bump the value of your products up with more audios
• Suggestions on how to make even more money on backend stuff
• Ideas for live, online seminars that will increase the value of your products without any huge hassles or expenses to you
• Quick and easy ideas that will help you structure your whole information product in minutes
• The best ways to promote your products once they’re done
• And much more

Over the course of this half-an-hour audio, Shane and I bounce around a lot of great ideas that can be applied to any business. But the main point I tell him is that he doesn’t have to be the expert. If he can provide answers to the problems that keep his target customers up at night, he’ll do just fine. And I tell him exactly how to do that in this consultation. Enjoy.

If you have not heard my other interviews where I am being grilled on marketing with audio interviews, you can hear them now at this link click here.