Michael Senoff's Students Speak Out...
Listen To Their Comments and Testimonials Below...
"I can't even put into words the overwhelming knowledge I gained from
listening to this audio CD. It's down to earth with real conversations
with true entrepreneurs and marketers. This is a must for anyone who is
need of gaining insight and direction. This CD should have a price tag
on it. Thank goodness I got mine free, what an experience I can't wait
for volume two.
Keep up the good work."
Michael, thank you very, very much. I appreciate very much the work
that you do. I spent 4 years in college (Whittier, 65), 5 years in
graduate school (Harvard, 70), and 3 years in law school (Harvard, 73),
and none of that was as fascinating and compelling as these materials.
I love them. Expect to see my name in print in the very near future.
are my comments on the CD
I am very impressed with the CD- and
the fact is I have only listened to a few clips. There is just so
much information packed in each clip I could only absorb a few clips at
a time. I was left with many notes, using the clips to brainstorm
simply want to drop a brief line to you to thank you for the invaluable
service that you are providing to me and to a lot of other people. I
have purchased a number of products from you, including the Jay Abraham
Mastermind Marketing Program, for a steeply discounted price. I
appreciate your prompt service and will look forward to further offerings
from you in the future. Your services have saved me thousands of
dollars off of the retail price of these products.
Richard Sutherland, Los Altos, California
I really enjoyed the Audio clips. I heard many ideas
that I can start using in my business today. I will definitely be coming
back to the well for more ideas!
PS I hope that my rivals never discover this site.
audio clips are a wonderful introduction to marketing, a key area of
business. That you would make such a diverse sampling of some of the
great minds of marketing available for free is commendable.
I urge everyone to take advantage of this excellent offer.
New York City
the second chance to test-drive your wealthy gifts. The Tony Robins
interview on Jay Abraham arrived 36 hours ago. One thing is for sure, your
seminars erase my fear of getting started. It changed my venture of chance
mindset of business to certainty entity, as sure as science. For instance
when I applied what I learned from writing headlines, USP and magnetic sales
letters on my speculative letters, the results where measurable, tangible
and amazing, More people are willing to identify with my ideas they once
rejected. More people are willing to book advertising space far ahead of
launch of my specialize magazine. Now I have confidence of success without
The CD ROM planted
something that will sustain my business forever. I learn to rest my business
on multiple marketing pillars
You are doing well. You can improve on quality of your audio clips,
introduce hard-to-find articles, with excerpts from the seminars. A monthly
newsletter will keep us informed and updated. Your gifts and patience ARE
PAYING OFF ALREADY. Your future customer,
Obinna Nwanedo RR 5 Nasarawa road kaduna,800001 Nigeria
The one audio I
listened to that struck me the most was the "Selling Trailers in the Trailer
Park". Absolutely interesting..... if you stayed around long enough to just
begin to understand the value of the story, even if you have no intention of
buying and selling trailers in the trailer park.... but it illustrates how
someone was able to recognize and apply the "words of the masters" in this
is a way to sit back and imagine trying out the advice given by the experts,
and it is somehow nice to have it as audio and you hear the voice of the
real human being who is trying out this material in a business. It is more
real than reading, which is fast and lets you "underline" to speed your way
through. Thank you very much for this resource. You exceeded my expectation.
And that, as the experts tell us, is a good thing indeed.
"Michael does so much more than sell marketing gurus seminars for a fraction
of their original cost. First, he directs you to right material...
information that is going to solve your problem. Then, he becomes part of
the solution... advising, consulting and motivating you to get to the next
step. He has listened to and benefited from thousands of hours of
instruction... and he shares his knowledge."
"Hear stuff not found
anywhere else". If I had a dollar for every time I heard that phrase,
I would be rich. If I had to give back a dollar for every time it was lie, I
would have one dollar, because so far Michael Senoff has been the only one
to deliver on that promise. I am considered a marketing expert by most
people, and this CD had more unique content then I have seen in courses
costing hundreds or even thousands of dollars. I may not have learned any
new "techniques," but did learn a lot about many different industries. As Jay Abraham says 'take models that other businesses use, and apply them
in your industry'.
Listening to your CD really starts the spark that gets my creative business
juices flowing ... and that is where the real value in your CD is. I
have already had 3 great ideas for new businesses since listening to just
the first third of the disc.
Hello @ Hard To Find'
I received my CD about a week ago and have
listened to the first 34 sound bytes. I have found most of them
educational. I have been traveling some (work related) and hope to
complete the remaining sound bytes within the
next week or two.
have also visited some of your web sites, read your life history, viewed
your security pen information and opportunity and looked at the materials
you have available to sell.
I believe the information you have
provided is (will be) beneficial to many who will take the time to work
I am impressed with the manner in which you patiently spent
time with the individuals you interviewed on your sound bytes.
looking forward to learning and doing business with you as time allows
Thanks for the CD. It is a "Great" gift and I appreciate it.
PS. I had no problem playing
the CD. Sound quality was very good with a couple of exceptions.
"Michael, your CD was excellent. In fact, it opened my eyes to ways of
making more money - quicker and easier - than a lot of marketing material
I've paid a small fortune for. It comes highly recommended."
The CD is a tremendous value -- I sometimes listen to a random
track when I need a pick me up and to come up with new innovative ideas. I'll be on the prowl in the next few months for guru material, I'm quite
Michael, I have had the opportunity to translate just one of your
interviews back to wav format and burn it to it's own CD and have been
listening to it while I work out.
It was the Joe Vitale interview. What a fantastic interview. I
learned a tremendous amount from just that one interview. There's so
much meat in that one interview that I've decided not to translate any other
interviews until I've fully digested what you and he spoke about in the
interview. Keep up the good work.
I am still in the process of
reviewing your Sound-bits. They are every bit as mind provoking as
you advertised. I just completed sound-bit number 35 on Art Hamel and his
"buying business" set of tape. In your interview you make mention of a Art
Hamel's tape product.
PS I just completed SoundBits number 42.
I thought it was a killer
interview. You do a good job on all your interviews and I'm sure you
learn a great deal from each one. Keep up the good work!
Few comments about the audio:
1) It's Kick-Ass! This
stuff is RAW potential I'm listing through each one. Thanks Mike.
It would be great to have a high quality feed of the idea, not just the 8k
that you have, something around 128K
Thanks very much for your CD Rom. I'm very impressed.
You've put together some first rate interviews with a wide range of people,
both expert and novice. From the experts, you've extracted a great
deal of useful information. For the novices, you not only gave them
invaluable advice, but helped them to understand which other experts in the
crowded field of marketing
advice are worthy of attention. And
finally you help them to get hold of that advice at a fraction of the
original cost, with your brilliant and entirely legitimate brainwave of
creating a secondary market in them. Your CD Rom is an excellent resource.
Thank you Michael
The bottom line in most motivational teachings is seldom
You and Mr. X bring it up: "How to balance the
time between your career, and your success and your passion ....and your
He explains the negotiations and other techniques
necessary to accomplish that balance. Thanks for introducing me to this
overlooked dimension of "success".
Dr. Budd Rubin
I recently stumbled onto Michael Senoff's
while searching for Jay Abraham information. I gave the site casual
attention at first but began to visit it looking for "Great" prices on Jay
Abraham seminars. I requested Michael's CD ROM packed with over 61
hours of in-depth marketing interviews and valuable one-on-one marketing
consultations. I received my CD in just a matter of days and began to
listen to the interviews. Wow! Was I pleasantly surprised!
I have listened to or read information from many entrepreneurs during the
past two years and didn't seem to be able to "connect" with them. I
immediately was able to "connect" with the information contained in Michael's interviews. Listening to the interviews was as if I was sitting in
the room passively listening. My mind has been greatly stimulated.
Michael's interviews have helped me bridge the gap between theory and the
application of marketing concepts in the real world! Michael
could have charged several hundred dollars for this CD but instead
provided it as a free gift.
He even paid the shipping!
Michael for a "Great" Christmas present that gives me a new
2003 and the rest of my life!
Michael, You are a Prince among men.
Thank you, Thank you, Thank you!
site is undoubtedly rated #1. No other site gives away such
straight-forward golden advice. Mike's interviews are full of real
proven secrets from successful experts of various entrepreneur business
Thanks Mike, your
interviews are full of the best of the best!
You rule! Where have you been all my business life?
love the audio clips. I've listened to a few and will surely listen to
many more. I can't believe it's all FREE! I am in the carpet
cleaning business, so the janitorial clip was of particular interest.
After listening, I've been constantly thinking about adding janitorial to
my company. The only thing I didn't like was no information on how
to get a hold of the guy. What info can you give me on him?
The air freshener clip is great too. It's great to see the other problems
that other business owners have and how to overcome them. I hope the
guy has quite his job and devoted himself to self employment.
Vitale was good. The hypnosis thing was a little freaky though.
Your site rocks! The note taking feature is great. The quality
of the clips have all been good. The descriptions of the clips are
great. The layout of the site is very user friendly.
Well Michael, here's the thing. I think the sun shines out of your arse!
Really I do. This morning I downloaded the 650 odd pages of transcripts for
perusal. To be frank I didn't have much time to read it as I have a lot of
work to do... consulting, writing ads etc.
Guess what's happened? You've screwed my whole day. It's 1pm... and I've
been up for hours and hours reading the transcripts. I haven't exercised...
I haven't meditated, which I do daily. I only just had a shower now.
In addition, so I wouldn't be away from the transcripts too long... I ran
downstairs and had pizza from last night for breakfast... and came straight
I NEVER do that! Ever.
I cannot get over how much information you share in this CD. It's excellent. My whole day has been throwing into disarray, but I love it. I've allocated
a chunk of my weekend to sit down and summaries the key points in the CD
(keep in mind I've rearranged by very busy weekend to do this!).
In short, I've got some ideas for this CD. To be clear: I'm not doing it for
the $20,000 marketing seminar. It would be good to win it (as you can NEVER
stop learning), but to be honest I don't really give a shit. I'd give you
feedback based solely on the fact that you asked for it!
Here are some ideas for the compact disc. Hopefully there's a pearl in here
* Offer the reprint rights for the CD to bus opportunity marketers. Of
course, ensure the content is laced with your URL
* Do joint ventures with bus opp marketers... you hold onto the rights
* Chop down the 650 pages to the one hundred core principles. Turn it into a
Q and A (in fact, this is what I'm going to undertake this weekend. If I get
through it, I'll send it to you... as a gift. It's the least I can do with
these transcripts you've allowed me to listen to
* rent lists of bus opp seekers and sell the disc for $20... or some other
break even price
* Convert individual components into individual reports... offer them
as lead generators for whatever backend products you're selling. You cover
so many interesting topics... ranging from how to write copy for the big
mailers... all the way to licensing.
* Convert individual components into little articles and offer them to
e-zines to send to their subscribers. Again you've got so much information,
you could do this. Just add to the resource box something like... "This
article is from (jazzy name of CD ROM). For your free copy go to www.hardtofindseminars.com
* Or here's a great idea. Convert them to reports, and offer people with
e-zines the reprint rights to the reports. They can choose to sell it to
their subscribers... or... give it for free (just as long as your resource
box is kept that the bottom). This should get alot of them aboard and is a
great value add for them.
* Compile these reports into a manual and sell them... to your database and
the database of companies you joint venture with... or by renting
lists of bus opp seekers
* Create a search field on your website that so anybody who wants to know
your thoughts on a particular topic e.g. the use of SRDS... they can
download the transcripts or audios onto their desktop.
* Chop up the sections where you talk about hardtofindseminars.com and how
you started it etc... and show people how the methodology can be adapted to
any industry... in any field. Show them how to buy hard to find... or second
hand items and turn it into a profitable business. You may even wish to turn
this into a business in a box... and license it. Give people templates
approach letters... jv letters and the like. This is a bit of work, but it's
* Approach the likes of Jay who is giving away a shitload of information for
his mastermind seminars and offer to give the CD away to his database (or
electronic transcripts). It may be a little late for mastermind as it's fast
approaching... but it's something you may wish to keep up your sleeve for
the future. And of course, you can do this with every other marketing great
in the world. This CD is a great product... and bloody impressive. You
should get some takers.
* Give the CD it's own URL. Jay amassed a huge database with Stealth
Marketing by offering people a free download... as you probably know. You
can always do the same with the transcripts. Actually, if you decide to
ultimately chop the CD up with some of the ideas in this email... you should
charge a shit load for the CD... at least $300 or $400. But... before you
do.... give it its own URL and offer free downloads to the transcripts. Put
a deadline on it and make it stick. Let all your contacts in the marketing
arena know what you're doing... have them tell their subscribers as a
service (perhaps you'll need to give your contacts something in return).
This should get word around a wee bit
* Contact Paul Krupin at I media fax and do a mass press release campaign.
Get your arise on radio for bus opp seekers and business owners and talk
about the CD. Give advice in your customary, no bullshit style... and tell
them the CD is for free... but up until a date. After that, bad luck they've
* Convert the pearl of nuggets into a $25 book. Great for lead generating.
Do what Hartunian does and get publicity for it.
* sell the transcripts of the better consultations as individual products.
I guess that's it for now. I've GOT TO get started on my day (it's 2pm. I've
spent the best part of 3/4 an hour on this email).
Hope this helps. I may not be clear on some of this because I've rushed thru
it a little bit. I think there are some real possibilities in here.
You're a top guy, keep up the good work. As far as buying materials are
converned... I will NEVER buy from anywhere else but YOU!
P.S. I'm back. I've had technical problems and couldn't send the email. It's
in the evening and I've got some more ideas for you. Thinking about it, it
would be good to win the first prize!
Given you cover such a broad range of topics, there's no reason why you can
offer 'how to' articles to trade publications... on subjects specifically
relating to their field. For example you talk about the importance of copy
in some places (I've only read up to page 148) any trade publication can run
an article on that. At the end of the article, offer a free copy of the
CD... they either go to your website, or call a free recorded message.
OR same deal again, on the CD you spoke to a guy named Don about the
mortgage business. There's absolutely no reason why you can't do an article
based on that interview... and... if readers want the fool scoop, they get
the CD. Of course, you do duplicate this across as many industries you can.
You know what my concern is with this CD, is the fact you're giving it for
free. People will devalue the darn thing. That's not fair. This CD has more
good information on it than products I've paid allot of money for. If I were
you I'd really do what Jay would do and slice it and dice it in a variety of
ways, as I've outlined in this email. Get more mileage of it. You know turn
it into reports... articles.... individual transcripts... sell reprint
rights to some of the information converted to reports... sell the reprint
rights for entire CD... even convert it audio tapes and sell the sucker for
$700, with transcripts and perhaps a critique or two from you... do radio
shows and offer it to people.
What referral program have you got in place for the CD? Have you tried
giving a gift certificate worth $50, redeemable against next purchase, for
every 5 referrals or so? You know the life time value of your average
client, so work it out.
I'm sure your clients would be willing to offer it to their clients,
distributors etc as gifts. Have you approached them?
This may be a stupid, but it's worth it. You've probably got a shit load of
contacts who are releasing books... and want to get #1 listing on Amazon.
COM... somebody like Joe Vitale. Offer your CD as a free value add for
people who buy the book. This should get your CD in the hands of loads of
If you don't have that many contacts (unlikely), but if you don't contact
somebody like Joe and ask him to put you in contact with Mark Joyner, Mark
Victor Hansen etc etc. I'm sure they'd love to use your book as a great
Or... what if you approached people are in the process of releasing their
book... but don't know how to get it to #1 on Amazon. COM and offer to
educate them on the process.... plus... give your CD as a free bonus.
Or... what if you obtained the rights to books on the market that haven't
sold well... but are well written... and written for a market with an
insatiable appetite. You could use your CD over and over again... and you'd
keep a chunk of the profit on the sale of the book.
Or... break the CD up into various smaller CDs and approach budding
authors... authors of failed books... and your successful contacts. Now
you'll have multiple products to offer people as value adds... and the
market won't get sick of seeing the same CD.
The same applies to converting the information to e-book... and allowing
Amazon. COM customers to download that, instead of receiving the CD.
BTW, I tried getting the CD a while back, but I had technical problem
ordering it. So I didn't bother. You know what would have made me try again?
If you had sent me a series of articles... from the CD. You know,
informational stuff that's really interesting.
The best in the world at this is Jay... so you know what I mean.
What if you approached all the 'business coaches' out there and offered your
CD as a value add to their products... for their prospective consulting
clients etc etc. They should go for it.
The audio clips
are excellent both as learning tools and as reinforcing tools. The
listener gets to eves drop on a variety of instances of business building
where the business building is discussed in terms of the concepts taught
in the leading sales and marketing tape sets of the day. As a result, you
experience the application of these techniques by others and by
repetition, the principles become more concrete, and more readily brought to
the top of your mind. You begin to think in terms of these principles,
rather than ask "Oh, what did that Abraham guy say that might apply here?".
A few times you enrich your education. I had never heard the voice and
demeanor of Herschell Gordon Lewis but I had read a half dozen of his books
on advertising and sales letters. From hearing the tape, H G Lewis became
not only more human, but from hearing his life story, I could better
understand his writings.
At other times, you enrich your experience.
The audio clip on buying and selling mobile homes, for example, showed
the deliberate application of many of the powerful business enhancement
techniques applied by a plain regular guy. I felt that after
listening, I could almost go down the road to the nearest mobile home
park and begin a business in buying and selling mobile homes with almost
no money down. I understood the business and customer in
It is the next best thing to experience to hear
the experiences and doubts and uncertainties of fellow budding business
developers. Michael does an admirable job in structuring a meaningful
experience from the many telephone
In fact, one of the
success gurus long ago recommended calling local practitioners by long
distance and getting their experiences in businesses. So long as you are
far enough away to not be a competitor, businessmen like to brag and to
teach. So, these informative interview audio clips are done in a
Testimonials ( page