Strategies of a Successful Nashville Marketing
Consultant who Turned $120 into Making $20,000 a Month
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Have you ever
considered owning your own consulting business? In this interview, I talk
with Sam Bowman, a successful marketing consultant from Nashville,
Tennessee, who was trained in a sales and marketing system that is almost
identical to the Hidden Marketing Assets (HMA) system. Based upon his
experience with real face-to face selling and all the planning that goes
with it, Sam explains what it takes to be successful as a marketing
consultant.
The purpose of this audio tape is to share Sam Bowman’s key strategies for
starting and operating a successful consulting business and how he applied a
sales and marketing system that works.
During this discussion, you will learn about
Required traits and competencies of a successful consultant
Getting started and projecting revenue
How to get clients, number of calls, and ratio of calls to appointments
Identifying the right clients and which clients to avoid
Setting appointments and pre-qualifying
Pre-call planning and handling appointments
Importance of a client needs assessment and what to look for
The proposal, agreement, pricing, and getting paid.
Once you listen and learn from Sam’s consulting experience, you will be able
to apply these methods to your own consulting business and reap the rewards
of owning this type of business.
Press the green
play button for each part and download the mp3 below. You can also download
the transcript and mp3 audio files to reinforce your learning. For more
information on marketing consulting like this go
here
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“Let One Of North
America’s Top Marketing Consulting Experts Show You, The Hottest
“Low Cost/High Return” Marketing Consulting Secrets To Grow Your Business
20% In The Next 90 days Without Advertising"
This next interview is a series of ten client case studies from Richard's private files.
Listen in because I make Richard tell me everything he knows about how to think
and act like a marketing genius. The best way for you to learn how to grow a
business, is to hear real examples of how others previously have done it. Each
case study in this interview below is a marketing consulting lesson by it's
self. Included are Richard's secrets on what a marketing consultant goes through
before he obtains clients. Learn one idea on how to get clients that is so
simple but overlooked by 99% of all consultants. Hear what to charge your larger
clients. Hear why you may not want to charge your smaller ones. Learn how to
take ownership in your client's business rather then charging a fee. You'll need
to study these ten case studies at least five times before they become second
nature. Use these secrets and start lining up businesses in the next few weeks.
You'll feel and hear Richard's true passion, skill and love for the consulting
business. You'll experience his true ability and love for teaching you
everything he knows. You'll tap into his 15 years of in-the-field experience.
Go DEEP--DEEP--DEEP inside the marketing consulting world. If you're ever going
to have the confidence to get in the consulting game, then you owe it to
yourself to hear these stories at least once. Each recording is 30 minutes and
when you get to the end, I'll have a valuable free gift waiting for you.
If you want more streaming audio recordings, expert interviews and free reports
on the subject of marketing consulting, sign up for a free six month
subscription to "Consulting Secrets" at
http://www.hardtofindseminars.com/HowToConsulting.htm
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Live Consulting Session Results in $1200
Consulting Project.
Case Study With A
Tanning Bed Operator
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George is the owner
of a small tanning bed business. He called looking for some advice on
how he could grow his business. Without knowing or promising anything,
I invited George to talk in more detail about his goals. Listen in as
I take George through the HMA Opportunity analysis in an effort to
discover (HMA) Hidden Marketing Assets. More importantly, listen to
the willingness of George to grow his business. And finally, listen as
George hires me to develop a USP for his business. Developing the USP
is the first recommended product we teach our HMA consultants to
activate for clients. I am looking forward to working with George and
to get his business hopping in the next few months.
Download these two files. 1)
Opportunity analysis worksheet and 2) the
HMA opportunity analysis training. Follow along as I walk George through each
part of the analysis. And once you have a client, let me show
you what to do with them by using Richard's HMA System. This recording
is 45 minutes.
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Bridging the Gap between Selling and
Marketing to Increase Business
Are you
looking for the answers to what marketing really is and how you can become
rich? If your answer is yes, listen to this short recording in which I talk
with Carlos, or "Q" as he called, who wants to bridge the gap between
selling and marketing to increase his business.
The purpose of this audio-tape is to share answers to what marketing really
is and how it can make you rich if applied in the right way. This
conversation will help you bridge the gap between selling and marketing so
you can build your business. In this conversation, you will learn about
What it takes to push a business to profitability Marketing vs. selling and how marketing teaches you how to "leverage" How to multiply and add zeros to the bottom line Using ads that regenerate additional business Positioning and targeting the right potential customers Getting control of your own line of products. How Jay Abraham tapes can provide additional marketing help.
Carlos, just like many other excellent salesmen and woman, find themselves
faced with finding out more about marketing, necessary to add to the bottom
line. By listening to this conversation and applying the principles Jay
Abraham includes on his tapes, you, too, will be able to bridge the gap
between selling and marketing to increase your business.
Press the green play button for each part and download the mp3 below. You
can also download the transcript and mp3 audio files to reinforce your
learning. For more audio interviews like this on the subject of making money consulting
go to consulting secrets
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Imagine This...
Clients Flooding
Your Practice To Hire You
Here's a live
three part training call that teaches you how to get a client by
phone
Part One
Case Study String Cheese Distributor
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Treat yourself to a consulting adventure you have to stay home for. You're about to be handed
the key to getting all the marketing consulting clients you can
handle. First thing I want you to do is to download these two files.
1)Opportunity
analysis worksheet and 2) the
HMA opportunity analysis training.
Print these out and follow along with me
before you listen to any of the recordings. Here's why...
I know if I can work with you and
show you by example how to get a client, you’re confidence in
yourself will go up. I know if you can have a list of questions to
ask your consulting prospects, you’ll be more likely to meet with
them. I know that If I can teach you how to conduct an Opportunity
Analysis by phone, without face to face meetings, you be more
likely to start your own consulting business. I know you’re going
to benefit tremendously from this real live case study on how to
use an Opportunity Analysis Worksheet to get all clients you
can handle.
Let me explain.
What you’ll hear in the first
section is a real client calling me for for the first time looking
for marketing help for his cheese business. Then, you’ll hear me
call Richard for coaching advice on how to
perform the opportunity analysis interview with this prospect.
Richard has 14 years of experience
conducting hundreds of business opportunity analysis sessions with
clients ranging from Mom and Pop small businesses to multi million
dollars corporations. Richard will use his years of in-the-field
experience to give me a 20 minute coaching session of his best
advice on what to do before I call my prospect.
Then, you’ll hear me call the
prospect and conduct the Opportunity Analysis for real. This part
is about an hour long of me taking the client through the
Opportunity Analysis Worksheet. Listen in as I hunt for hidden
marketing assets. You'll hear how I distinguish how my consulting
is different from other marketing consultants. You'll hear me
offer my services with my unique risk-free guarantee. You'll hear
all the exciting, fun, educational and profitable details in this
part of the lesson.
And, finally, at the very end of
part three is what we all want to hear from our prospects. It's
the client calling me back to hire me as a consultant. You'll hear
him take my mailing address down so he can send me the money via
Federal Express. This was only the second time I have used this
Opportunity Analysis Worksheet to sell consulting services. The
first is in another recording below with an accountant from
Australia.
This is real, as it happened, and
it’s absolute proof that you can do this too. Other consulting
opportunities will tell you how to get clients. They'll give you
loads of unnecessary untested client generating tools. They'll
give you post cards, newspaper ads and fancy calculators. You do
not need all that stuff. All you need is one thing that works.
They'll tell you how to get clients but I'll show you how. I'll
offer you PROOF! All you have to do is do it. Now go get some
clients. And once you have a client, let me show you what to do
with them by using Richard's Marketing Consulting Training System.
If you want more streaming audio recordings, expert interviews and
free reports on the subject of marketing consulting, sign up for a
free six month subscription to "Consulting Secrets" at
http://www.hardtofindseminars.com/HowToConsulting.htm
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In
Person, The Hottest "Low Cost/High Return" Marketing Secrets & Strategy To
Double Your Business In The Next 6 Months!"
97% of salesman make no attempt to sell the prospect after the third attempt. It is also
a fact that most prospects do not buy until after the sixth month from initial contact. One third of all buyers buy only after
18 months of the buying process. 20% of buyers amazingly buy 24 or more months after the initial contact. What is wrong with
this picture?
I was in my office on March, 31st and I got a call from Jim Cecil. I had recognized the
name and voice immediately because Jim Cecil was one of the main speakers at the Jay Abraham Protégé Training Seminar back
in 1990. I have heard him often and loved his presentation on how to grow a business. Jim contacted me to see what I was up
to. I asked him if I could interview him and we did about a 70-minute interview on a fascinating customer touching process
that he developed called Nurture. Nurture is a customized series of ongoing contacts mostly sent by mail for business-to-business
customer retention and customer prospecting. In this interview, James revealed three amazing case studies:
The first was about the Cancer Treatment Centers of America , which created
tens of millions worth of net revenue; the second case study was with a Brian Ruh from East Holstein Wisconsin
who was a life insurance salesman and through the Nurture process alone grew to the 34th ranking life insurance
salesman in the New York Life Insurance Company world. The last case study is a story about a stockbroker who
generated a multimillion dollar account by singing happy birthday over the phone in to an answering machine. In
this interview, you’ll hear these case stories and you’ll understand the power of this one marketing concept.
If you take what you hear in the interview and implemented it in your business or implemented into another business,
you could change the business forever. There has been no better time in history and no better software to make this
process automatic. Enjoy this 70 minute interview.
Consultants to AT&T, Microsoft and TEC Worldwide Jim Cecil, founder and president, is
an acknowledged leader in the field of loyalty marketing and customer-relationship strategies. Jim conducts strategic sales
process training seminars for corporate teams and individuals. Jim is one of the top resource speakers for CEO groups such
as The Executive Committee (TEC) and Financial Advisory groups like the International Association for Financial Planning (IAFP).
He works personally with clients of all sizes, from AT&T and Microsoft to growing entrepreneurial businesses.
Jim Cecil has over 41 years of sales and marketing
experience. He was the founder of West Coast Marketing Group, Mr. Cecil also
founded Profit Systems, Inc., a large equipment distributorship in Redmond,
Washington. Named Marketing Man of the Year in Asian Trade, Mr. Cecil is a
popular speaker and is called upon to present over 100 speeches each year.
Previously Mr. Cecil served with Smith-Corona Corporation in New York for
some thirteen years in various marketing and sales positions. Additionally,
he has consulted for clients across the country including Canon, Washington
Natural Gas, Sharp Electronics, General Electric and Digital Equipment to
name a few. If you want more streaming audio recordings, expert interviews and free
reports on the subject of marketing consulting, sign up for a free six month
subscription to "Consulting Secrets" at
http://www.hardtofindseminars.com/HowToConsulting.htm
It’s My Turn To Reveal My Business Secrets
Michael Senoff is interviewed
This is a twist for me. In this audio, I’m the one
being interviewed and I rarely give out interviews. But when an
Internet marketer named Jay Gould asked me to talk about my business
strategies, I decided to give him the full story.
Now, this isn’t my biography.
For those of you who don’t know, I
have a separate web page with my life story on it-- complete with
baby pictures and personal information. So that’s not what this
interview is about. This audio is the biography of my site and my
business. It’s how it came to be what it is today. You’ll hear how I
stumbled across the business of reselling Jay Abraham seminars and
how that developed into the site I have now.
You’ll hear about what I call hustling.
Sometimes when you’re first
starting out, you just need to bring in cash. So, I talk about my
old pen business and how I got my son’s nanny to put together pens
during naptimes. And you’ll also hear how it all progressed to the
business I have today – exactly how I did it and how I’m still doing
it.
Here are a few of the many things I reveal in this interview…
How I record audio and get it on the Internet – including the
exact products I use, what they cost, where I buy them and how I
hook them up
What kind of marketing I use for my site
How I get testimonials easily and effortlessly
How I started working with Richard and HMA Consulting
Why I don’t use pay-per-clicks or any offline marketing
How I track my promotions
How I price my products
And much, much more
This audio is about two hours long, broken into four 30-minute
clips. It was originally recorded in 2004 for the marketing students
on Jay’s website. And I don’t hold anything back. This really is
business as I know it.
Even though I majored in advertising and minored in marketing,
college didn’t teach me much about business. Experience is the best
instructor I know of, and that’s what this interview is all about --
the lessons I’ve learned along the way that you just can’t get from
a university. Enjoy.
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10 Real-life Examples of The HMA System In Action: An interview With HMA
Marketing Consulting System Founder
This audio isn’t theory – it’s reality, and it comes straight
from the files of Richard himself. In it, you’ll hear 10 stories that
perfectly illustrate how the steps of the HMA system work.
Best of all, Richard tells you exactly how he did it – not how it could be
done or how it should all work if the conditions are ideal and your fingers
are crossed. These are proven steps and techniques in action. He brings you
into the field with him to hear how he dealt with real people and real
problems, and he lets you in on all the lessons he learned along the way.
You’ll also hear…
Ways to spot hidden marketing assets
When to ask for a commission agreement and how to ask for one
What to charge larger clients
Why integrating a USP is just as important as creating one
The three ways this system will grow a business
How to work with a start-up company that doesn’t have a lot of marketing assets
How to make money on group training sessions – using government funds
Why you should think twice before taking on a contingency contract
With each story, you’ll hear how Richard molded the system to meet the needs
of his client. And that flexibility allows this system to be used with any
type of business --from large corporations to small mom n’ pops.
This is a valuable interview that really puts the HMA system into
perspective by showing you how to apply core principles to real-life
business scenarios. So don’t miss this opportunity to tap into 15 years of
HMA experience and learn from the one person who knows this system the best.
If you want more streaming audio recordings, expert interviews and free
reports on the subject of marketing consulting, sign up for a free six month
subscription to "Consulting Secrets" at
http://www.hardtofindseminars.com/HowToConsulting.htm
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How to Increase the Closing Ratio, Save Time
and Money, and Increase Sales
Do your salespeople receive a lot of sales
leads, but their closing ratio is low? In this audio recording, you will
hear how I consult with the owner of a software company who is seeking help
with this challenge. Based upon my marketing and sales expertise, you will
hear the questions I ask and the suggestions I make to save time and money
and increase sales.
The purpose of this audio recording is to provide consulting expertise for
qualifying prospects, identifying decision makers, providing marketing
incentives to buy, and increasing sales staff productivity to increase the
closing ratio and increase sales.
During this conversation, you will learn about
Assessing the current sales lead process
Importance of consistent use of sales scripts
How to increase telemarketer productivity
Qualifying prospects, identifying decision makers, and eliminating “dead wood”
Tips for offering better incentives to buy Resources available.
Be sure to listen to this entire recording. The questions I ask and the
consulting tips you will hear will provide you with a wealth of ideas about
how to identify decision makers, determine marketing incentives to buy, and
increase the productivity of your sales staff. The result will be increased
sales.
Press the green play button and download the mp3 below. You can also
download the transcript and mp3 audio files to reinforce your learning.
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How To Use Tent Promotions To Sell Your Products By The Trainloads Outside The
Doors Of Huge Retailers Like Lowes, Home Depot, Sport Authority, and
Circuit City
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Tent promotions work! Imagine…if you could
introduce your product to customers who shop at a large retailer on any
given day; you’d be reaching thousands of people per week. Big Box Retailers
like Lowes, Home Depot, Sports Authority, and Circuit City draw customers
into their store like bees to honey; and one very astute marketer has
perfected a plan to get in on their success. He sets up a “tent” outside
their store to promote and sell his product. He gets direct access to all
the Retailer’s customers without having to spend huge dollars on his own
advertising and he enjoys the instant credibility that the retailers
provide. After all, Home Depot isn’t going to let just any product be
promoted outside its doors; and there is always the possibility the retailer
will decide to carry your product if you can demonstrate a significant
percentage of their customers are interested in it. The gentleman I speak
with is a joint venture tent promotion expert and he provides details on how
to set-up the joint venture with a large retailer, how to negotiate
permission to set up your tent promotion, what licenses are required, the
amount of money that can be made, back-end costs, the best dates to stage
your event, and potential drawbacks to be aware of. Listen to this interview
and you will immediately be able to put a plan in motion that gets access to
more customers than you ever thought possible. This is a comprehensive
how-to lesson so sit-back, listen, enjoy, and profit from Tent promotions in
your town.
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Lowering Advertising Costs While Generating Additional Leads to Build
Your Business
Are you spending a lot of money on
advertising? Would you like to learn how to lower your advertising costs and
increase marketing results? If your answer is yes to these questions, listen
to the three 20-minute recordings of my conversations with Robert Jones, an
owner of three Kung Fu studios. The techniques you will hear can easily be
applied to all types of business!
The purpose of this program is to suggest new advertising avenues to lower
advertising expense, retain customers, generate additional sources of
income, and increase sales.
You will learn about
Overcoming “old-school” philosophies
Determining whether current advertising is working
Importance of tracking advertising results and implementing a system
Additional advertising and marketing techniques to uncover hidden benefits
Using risk reversal messages
Learning materials and courses available on
www.hardtofindseminars.com
If you found yourself spending huge amounts of money advertising using
media, such as Yellow Pages and television commercials, this recording will
help you identify advertising techniques that will save you money and
increase your marketing results.
Press the green play button for each part and download the mp3 below. You
can also download the transcript and mp3 audio files to reinforce your
learning.
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How To
Interview The Best Restaurants In Your Town And Make A Mint From What They
Tell You. Learn how to develop an audio tape information product
for restaurants in New York City. Michael Blyth, a auto industry sales
trainer, called to consult on
how to do this exact thing. We review the reasons why selling information to
restaurants is far better them selling directly to the restaurant owners. 23
minutes. Recorded on 06-01-02.
If you want more streaming audio recordings, expert interviews and free
reports on the subject of marketing consulting, sign up for a free six month
subscription to "Consulting Secrets" at
http://www.hardtofindseminars.com/HowToConsulting.htm
( Back to index )
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How to Add Value-Added Products and
Services to an Existing Business to Increase Profits
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Would you like to hear about a marketing system that will
help you increase your bottom line? If your answer is yes, you will want to
listen to my phone conversation with Carlin, part owner of a sales training
franchise. Carlin called me to locate pre-owned Jay Abraham tapes. He wanted
to learn how to use marketing to increase his income and help his sales
training clients save time and money and increase their sales.
The purpose of this audio recording is to explain how to take an existing
business, add value-added marketing products and services, save client time
and money, and sell marketing materials to increase profit.
You will learn about -
Examples of add-on sales
Questions about franchise limitations and agreements
Finding hidden opportunities in a business
Selecting the right customers for marketing efforts
Taking a sale and leveraging yourself
Marketing and sales resources
Importance of customized Jay Abraham and other marketing materials.
Be sure to listen to the entire audio recording to hear valuable ways to
increase your marketing knowledge. You will learn from the process I used, a
process that resulted in an $11,000 net profit from selling marketing
materials. The suggestions for adding value-added products and services will
provide you with a wealth of ideas about how you can add to your bottom
line.
Press the green play button and download the mp3 below. You can also
download the transcript and mp3 audio files to reinforce your learning.
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Determining Which Marketing Seminars Will be Most
Effective in Growing a Business
Continuous learning is the key to growing
a business, but which seminar materials to buy to bring about that growth
can be a challenge! Listen to my conversation with Bernard Howee, an owner
of an accounting practice. Bernard wants my advice about which marketing
seminar materials will help him increase his income by helping clients with
their businesses.
The purpose of this recording is to share advice about the seminar materials
that will provide the best marketing strategies to help clients make more
money, as well as save money, while building a business to greater
profitability.
You will learn about
Questionnaires for identifying businesses
Leveraging materials
Expanding the client base
Approaching clients as a marketing consultant
Marketing strategies.
The practical analysis and suggestions that you will hear on this recording
will add to the marketing knowledge to help you grow your business. Be sure
to listen as though I am talking with you! You will be glad you did!
Press the green play button and download the mp3 below. You can also
download the transcript and mp3 audio files to reinforce your learning.
More recordings like this about consulting, go
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What Will You Do When Your Personal Assets
Are Seized To Satisfy A Judgment Against Your Corporation?
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Gary C, CEP®, MCEP, EPS,
CSA®, RFC, CCA™, CEA™, CEA® is one of the most knowledgeable people I have
ever met when it comes to the subject of asset protection. This interview is
based on Gary's decades of personal and professional experience. Gary was a
business owner first before he became an asset protectionist. He's learned
how to protect his assets through real world experience, not just theory.
In this seminar, special emphasis is placed on the mechanics of the various
entities including much needed information on business structures like 1)
Sole Proprietorships; 2) Partnerships; 3) Corporations; 4) Limited
Partnerships; 5) Limited Liability Companies; 6) Trusts; 7) Retirement Plans
and more; 8 Foreign Corporations as Entities; and more.
You’ll hear how to survive lawsuits, frustrate creditors, and discourage
predatory litigation. You’ll discover how you can go bankrupt but still
legally prosper and get on with your life. Gary also discusses how being on
disability or being on Social Security doesn’t mean that you can’t earn more
money.
You’ll also learn some strategies to protect your assets if you are a rental
property owner or if you are in the process of developing raw land. It all
has to do with creating multiple, separate Limited Liability Companies.
Listen carefully as Gary gives a detailed explanation of how you can buy a
home at a 70% discount both ethically and legally.
There are too many jewels in this interview on Asset Protection to list here
so I strongly advise that you listen more than once. After your mind stops
reeling with possibilities, I have no doubt that you will be investigating
some of Gary’s strategies in more detail. This seminar is
90 minutes.(Back to index)
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