Below is a presentation designed to help you sell consulting services all by sending out a few e-mails. I am not kidding. This presentations allows you to deliver any business owner a world class marketing presentation without you having to drive, fly or meet face to face. When you become an HMA Consultant, you'll own the rights to this marketing presentation below. Now you'll have a tool to  sell consulting services without wasting a lot of time on non-qualified prospects, All you need to do is send your prospects to a link like this one below. You'll get the same presentation customized with your photo, e-mail, bio, and web site URL. Please note that there is no way for the viewer to get in contact with me from this presentation. All the links in the free reports and the presentation have been removed. The only way for the person to get more information about the consulting services, is to go through you.  If you're like most of the consultants I work with, you're biggest fears are that you can't get a client and you don't have enough credibility. This presentation answers both of these fears. Richard's presentation gets the clients interested and his proven system establishes your credibility. The truth is, your prospects are not interested in you. They is interested in you implementing this system for their business. Feel free to send the link below to a few potential prospects Click the demo buttons below to see how the whole thing works. More audio recordings on marketing consulting at http://www.hardtofindseminars.com/HowToConsulting.htm

IMPORTANT Before you watch this demos, you'll need to know how to get back to this page. Save this info before you view the demo. To close out  click the Xat the top right of the window. Then you'll see a screen advertising the software. Click on the back arrow on your browser and you'll get back to this page. If you close out that screen by mistake, you'll have to find your way back to http://www.hardtofindseminars.com/AudioclipsF.htm

True Story About The Two Million Dollar Boy Desperate For The Approval Of His Parents And How He Got Rich On The Internet Selling Information.

The California man interviewed in this recording made his fortune selling, teaching and marketing an information product to new internet marketing students. Many people who visit my site are not new to marketing. You are some of the most seasoned marketing and advertising experts anywhere. Please understand that if you are a serious marketing student but have no clue about the workings of the internet, this interview may be for you. But, if you are an expert on internet marketing and offline marketing, some of the material may seen familiar and remedial to you. Anyway, below is an 90 minute interview I did with Mr. Jason Ryan Isaksen. This interview reveals and amazing but true story of how a kid considered a failure by his parents very successfully, created and internet information marketing business. Jason may sounds like a 15 year old kid, but behind that young sounding voice is the ambition, desire and passion of a tiger. This drive and will to prove his parents wrong was the vital force behind his super success. I hope you enjoy this two part exclusive interview with Jason Ryan Isaksen from 02-17-04. Since I interview and review marketing gurus all day for a living, you can guess I know what works and what don't. Click here to see how I make my money. 

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Finding the Phrase that Pays:
A Crash Course on Sales Scripting

Getting people to hand over their hard-earned cash for stuff they probably don’t need isn’t always easy, and it shouldn’t be left up to chance. There are certain words and phrases that seem to work like magic when it comes to the art of persuasion, and any business can benefit from knowing them.

Nowadays, everything is done with research – from the phrase the greeter uses when you come through the door at Wal-Mart to the words used at McDonald’s that get you to mindlessly order the large coke over the small one. You see; each business has a specific customer base with specific needs. And that customer base is studied and analyzed to find the phrases that will motivate them to spend, upgrade, seal a deal…or whatever.

This interview with Bill Brodie is all about the science of sales scripting and how you can benefit from using it in every aspect of your HMA consulting business. For example, if you use phrases that business owners want to hear, you’ll be giving yourself an edge. In fact, the right words could make it infinitely easier to land even the toughest of consulting contracts.

What you’ll hear in this interview:

• How you can use sales scripting to get your foot in the door.

• Examples of time-tested phrases that will open and close deals

• A four-step pattern HMA consultants can put into a sales script that could be worth thousands

• An opening line that storeowners can use to increase the probability of a sale by 300 percent

• How to make a sales script for a company

• Learn what “Neuro Linguistic Programming” is and how knowing it can give you the upper hand

It’s amazing how many people have no idea what sales scripting really is when it’s probably one of the easiest – and most lucrative -- improvements you can make for a business, whether it’s your own or someone else’s. And this interview is like a crash course on how to get started. Enjoy. More audio recordings on consulting at http://www.hardtofindseminars.com/HowToConsulting.htm 
 

How To Achieve More Success As A Marketing Consultant Than You Ever Dreamed Possible…

I had the great privilege of interviewing a seasoned marketing consulting about how to make it in the marketing consultant business. Richard is one of the busiest and most respected business consultants in America. He has more than 25 years of practical experience and know-how in direct sales. Richard has been operating his own marketing consulting business for 15 years. In this interview, you'll learn tips and techniques to help you increase your consulting income by thousands of dollars. You'll hear Richard describe how to approach a new prospect, what to say to them, how to schedule an interview, where to meet, and incidentally what to order! This is a Marketing Consultant’s blueprint for success; one that will have clients drooling to get you to work on their marketing plans. You'll want to hear all of it because, never before, have I extracted such a detailed, meticulous, and systematic sales plan. Use any of these techniques to obtain any account your little heart desires. Each recording is about 20 minutes and when you get to the end, I'll have a valuable free gift waiting for you. ( Back To Index )

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Attracting Investors to Start a Business or Invest in a Growing Business

Have you always wanted to start a business but wondered how to get funding? Would you like to expand an existing business but need to locate investors? Would you like to find out if you are a candidate who would attract investors? Do you have services that you could trade for ownership in a company without having to spend money? Find out these answers and more by listening to my conversation with a representative of Company Partners in the United Kingdom—a company that specializes in matching investors with businesses who need additional financing.

The purpose of this audio-tape is to share how to obtain funding for a startup business or for an existing business that needs to grow and the requirements and preparation necessary to attract investors.

You will learn about

• Kinds of funding

• Trading services

• Venture capitalists vs. Angel investors

• Reasons for investing and levels of involvement

• Importance of developing a thorough business plan

• Types of business plans for different purposes

• How investments are selected

• Obtaining additional help and support.

You will learn a lot about investing by listening to the two-part, 30-minute audio tapes. What you will her will provide you with a wealth of information for developing a good business plan and obtaining funding for your start-up or existing business. You will also hear advice about how you, too, may be able to “barter” your services in exchange for part ownership in a growth business.

Press the green play button for each part and download the mp3 below. You can also download the transcript and mp3 audio files to reinforce your learning.

More audio on consulting at http://www.hardtofindseminars.com/HowToConsulting.htm
 

Why Your Staff May Be Turning Away Your Customers By The Truckloads Because Of Rudeness And Indifference. Learn How To Solve Your Customer's Problems Fast And Have Your Most Angry Customers Eating Out Of The Palm Of Your Hand.

In today's highly competitive environment, good products and good marketing aren't enough. To succeed, you also need exceptional customer service. Quality service touches our lives in two important ways: the service we give and the service we receive. Deremiah, *CPE, is an amazing customer advocate.  This year alone he has captured the world's attention when he received Nightingale Conant's "Acres of Diamonds" Award.  I was fortunate to have interviewed Deremiah, *CPE, right before his new book was written. In this rare interview he shares hot tips, techniques, and lots of suggestions for giving your customers the kind of service that you yourself would like to receive. This is a down-to-earth interview that shows you how to 1) Take stock of your customer service strengths and weaknesses.  2) Commit to continuous improvement. 3) Foster positive face-to-face and telephone service. Deremiah also shared some nuggets of inspiration on how he handles his most important clients.  Whether you're new to the business of providing customer service or a seasoned pro, this recording will give lots of great advice and a positive perspective on the challenges of providing good customer service. Please listen carefully with me now as I interview one of Americas most humble Customer Passion Evangelist, Deremiah, *CPE More audio recordings on marketing consulting at http://www.hardtofindseminars.com/HowToConsulting.htm

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A Rare Recording From The Late Gary C. Halbert A Marketing Living Legend In The Direct Response Business

If you are unfamiliar with Gary Halbert, you are in for a treat. This guy is my favorite marketing instructor on the subjects of direct mail and how to write killer advertising copy. He delivers marketing information in a powerful style, without all the BS. Gary's pre-1994 material is hard to find. Jay Abraham has done several joint ventures with Gary so I have run across a lot of his work. Go to my Products page to see which Gary Halbert programs I have available. How much would you pay to attend a Gary Halbert seminar? Here is a recording from a Group M Marketing seminar in Hot Springs, Arkansas, put on by Bill Myers in the early 1990s. Enjoy this 31-minute recording featuring Gary Halbert. You'll love it!  ( Back To Index )

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If You Don't Know Ben Settle The Copywriter, Read On. You'll Find Out What It Really Takes To Pull More Sales And Profits From Every Ad Or Sales Letter You Ever Use

Here is another exciting interview from my copywriting series. Several years ago, I found a direct response copywriter. His name is Ben Settle. And when someone had sent me a newsletter that he had written about my www.hardtofindads.com site, after reading that copy, I knew this guy was really good and then I knew that I would want to be doing some work with him soon. Ben has since written several winning sales letter for me and my website at www.hardtofindseminars.com , including my Secret Loophole product, my Joint Venture Magic product, and my Art Hamel Seminar product. He’s also done revisions of my letter for my HMA Marketing Consulting Training and several others.

Recently I interviewed Ben on some of the most frequently asked questions people ask me about copywriting. There’s a gold mine of information in this interview and I strongly recommend you listen to this more than once. These secrets have put a lot of money in my pocket and they will do the same for you if you apply them to your own copy. Now, some of the secrets you’re going to learn about in this interview include: How to get unlimited ideas for your ads, products, and other writing by playing video games…The strange but scientifically sound reason why you should write your headlines under water…How to write sales letters, newsletters, and books while driving your car…A secret way of using spell check on your computer to eliminate writers block and procrastination forever…How to make everything you say in your ads one hundred percent believable and credible without needing testimonials, credentials, or other proof elements…What exact questions to ask a client to get the best material for the ad you’re writing. You’ll learn how to make even deadly boring products sound exciting and fascinating. You’ll learn two ways to write copy for own products and services without sounding like an arrogant chest pounding jerk. You’ll also learn how to find time to study and learn about copywriting even if you have a job, family commitments, and other adult responsibilities. And in addition, you’ll learn how to make outrageous claims and exciting promises in your ads without sounding hype. Let’s get going. There’s a lot of material here to cover and I know you’re going to enjoy it.  ( Back To Index )
 

How A Consistent Follow-up System With Your Customers Can Easily Grow Your Business Without Constantly Going After New Customers

97% of salesman make no attempt to sell the prospect after the third attempt. It is also a fact that most prospects do not buy until after the sixth month from initial contact. One third of all buyers buy only after 18 months of the buying process. 20% of buyers amazingly buy 24 or more months after the initial contact. What is wrong with this picture?

I was in my office on March, 31st 2004 and I got a call from Jim Cecil. I had recognized the name and voice immediately because Jim Cecil was one of the main speakers at the Jay Abraham Protégé Training Seminar back in 1990. I have heard him often and loved his presentation on how to grow a business. Jim contacted me to see what I was up to. I asked him if I could interview him and we did about a 70-minute interview on a fascinating customer touching process that he developed called Nurture. Nurture is a customized series of ongoing contacts mostly sent by mail for business-to-business customer retention and customer prospecting. In this interview, James revealed three amazing case studies:

The first was about the Cancer Treatment Centers of America , which created tens of millions worth of net revenue; the second case study was with a Brian Ruh from East Holstein Wisconsin who was a life insurance salesman and through the Nurture process alone grew to the 34th ranking life insurance salesman in the New York Life Insurance Company world. The last case study is a story about a stockbroker who generated a multimillion dollar account by singing happy birthday over the phone in to an answering machine. In this interview, you’ll hear these case stories and you’ll understand the power of this one marketing concept. If you take what you hear in the interview and implemented it in your business or implemented into another business, you could change the business forever. There has been no better time in history and no better software to make this process automatic. Enjoy this 70 minute interview.

Consultants to AT&T, Microsoft and TEC Worldwide Jim Cecil, founder and president, is an acknowledged leader in the field of loyalty marketing and customer-relationship strategies. Jim conducts strategic sales process training seminars for corporate teams and individuals. Jim is one of the top resource speakers for CEO groups such as The Executive Committee (TEC) and Financial Advisory groups like the International Association for Financial Planning (IAFP). He works personally with clients of all sizes, from AT&T and Microsoft to growing entrepreneurial businesses.

Jim Cecil has over 41 years of sales and marketing experience. He was the founder of West Coast Marketing Group, Mr. Cecil also founded Profit Systems, Inc., a large equipment distributorship in Redmond, Washington. Named Marketing Man of the Year in Asian Trade, Mr. Cecil is a popular speaker and is called upon to present over 100 speeches each year. Previously Mr. Cecil served with Smith-Corona Corporation in New York for some thirteen years in various marketing and sales positions. Additionally, he has consulted for clients across the country including Canon, Washington Natural Gas, Sharp Electronics, General Electric and Digital Equipment to name a few.  More audio recordings on marketing consulting at http://www.hardtofindseminars.com/HowToConsulting.htm

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7 Hours...To More Clients

An interview With HMA Marketing Consulting System Founder 

This audio isn’t theory – it’s reality, and it comes straight from the files of Richard himself. In it, you’ll hear 10 stories that perfectly illustrate how the steps of the HMA system work.

Best of all, Richard tells you exactly how he did it – not how it could be done or how it should all work if the conditions are ideal and your fingers are crossed. These are proven steps and techniques in action. He brings you into the field with him to hear how he dealt with real people and real problems, and he lets you in on all the lessons he learned along the way.

You’ll also hear…

• Ways to spot hidden marketing assets

• When to ask for a commission agreement and how to ask for one

• What to charge larger clients

• Why integrating a USP is just as important as creating one

• The three ways this system will grow a business

• How to work with a start-up company that doesn’t have a lot of marketing assets

• How to make money on group training sessions – using government funds

• Why you should think twice before taking on a contingency contract

With each story, you’ll hear how Richard molded the system to meet the needs of his client. And that flexibility allows this system to be used with any type of business --from large corporations to small mom n’ pops.

This is a valuable interview that really puts the HMA system into perspective by showing you how to apply core principles to real-life business scenarios. So don’t miss this opportunity to tap into 15 years of HMA experience and learn from the one person who knows this system the best.  More streaming audio recordings on consulting at http://www.hardtofindseminars.com/HowToConsulting.htm 

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Michael Senoff Shares His Marketing and Business Philosophies and Ideas to Become a Business Success (2004)

Hi I'm Michael Senoff and I like giving interviews, not being interviewed, but I reluctantly made an exception to do this 220-minute interview, which has been divided into five sections, conducted by a two-time Internet millionaire. I could then help thousands of his internet marketing students. It was recorded in 2004 and what I know best at this time of my internet business.

The purpose of this two-way, fact-filled interview is to share my background, learning experiences, and ideas and philosophies about marketing and business to help you stay motivated and avoid negative thoughts as you search for your passion and niche. I will also share some of my secrets that I have not yet shared with anyone until now.

By listening to the five 30-min. interviews and downloading the transcripts, you will learn about

• My various income streams and how I built the businesses from the ground up

• My learning experiences because I searched for the right passion and niche

• How I began with buying and selling Jay Abraham tapes and leveraged the knowledge of other marketing experts

• Some of my marketing and selling techniques and the importance of accessing an archive of incredible ads and direct mail letters and pieces at hardtofindads.com

• How to capture ideas and file them for future reference and avoid negative thoughts.

• Tips for getting people to my Web site and the importance I place on educating and helping people

• Examples of student and customer testimonials of their success stores from applying the tools and tips found on my Web site,

• How I stay motivated and keep my eye on the ball

• Ways to qualify customers, set pricing, and provide the right customer solutions

Press the green play button for each part and download the mp3 below. You can also download the transcripts and mp3 files to reinforce your learning. More Michael Senoff Interviews here

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Michael Senoff Shares Secrets about How He Cost-Effectively Bought Seminar Materials for Resale

Hi! I’m Michael Sendoff, and this is the first time I was interviewed for a tele-seminar on 10/29/03. I was grilled by my good friend, Vanish Patel, during which time I shared my secrets about how I applied Jay Abraham’s principles to learn how to make more money with my existing business and build a successful Internet business, www.hardtofindseminars.com. In this 60-min. interview, I explain how I purchased marketing expert Jay Abraham’s materials for five cents on the dollar, how I identified and located contacts, and tips so you, too, can purchase almost any Internet or marketing seminar material to build your business. In this interview by Vanish Patel, you will learn about How I got started with buying and selling Jay Abraham tapes on E-bay The marketing techniques I used to locate contacts from whom to purchase additional tapes What to look for when buying on E-bay and tips for avoiding counterfeits Building relationships and asking questions to find out a client’s needs to identify the right products when the client wants to buy Other seminar products on my Web site How I can help. Press the green play button or download the mp3 below. You can also download the transcript to reinforce your learning.  More Michael Senoff Interviews here

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"My Hart Was Pounding When My Internet Marketing Coach Revealed How I Could Package And Offer My Information Products For Higher Profits And Less Returns"

Meet my marketing coach Ramon Williamson. Ramon was my very first personal Internet marketing coach. He was the genius and mentor who helped me develop my first Internet presence. As an Internet marketing coach he is second to none. I recently asked him for some advice on how to better my site http://www.hardtofindseminars.com and structure my current product offerings in the best and most profitable ways. Ramon delivered me a priceless, one-hour consultation:

This information is too valuable to keep to myself and I am sharing it with you. The detailed, step-by-step strategies he gives me to improve my business profits are applicable to all Internet and information product businesses. The information he lays out is substantial and constructive. It is a captivating 60 minutes of pure marketing genius.  More audio recordings on marketing consulting at http://www.hardtofindseminars.com/HowToConsulting.htm

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Michael Senoff Interviews World Class Copywriter Carl Gallette You can't hire Carl today to write copy for you. Why? because any smart copywriter knows you can make a whole lot more writing copy for your own products then you can for clients. It's been said if you can hire a copywriter, they probably aren't that good. Carl Galletti has risen to the top of the world of direct-response advertising and is now considered by many to be one of the best freelance copywriters and marketing experts in the world. I had the pleasure of interviewing Carl and I can attest that he is unique as a copywriter because of his vast marketing skills. Many of the top direct response advertisers used Carl to write advertising copy for them including Gary Halbert, author of The Gary Halbert Letter. Here is what Gary says about Carl.. "Carl Galletti is, perhaps, the most serious student of the masters of marketing I've ever encountered. "How good is he? Well, to give you a clue, Carl has written several direct mail sales letters for Jay Abraham. Jay Abraham is considered to be the top marketing consultant in the country. Jay charges $5000 per hour for his telephone consultations and his seminars cost as much as $20,000 for five days. Carl's client list is diverse. He has worked with authors, professional speakers, publishers, computer companies, contractors, executive search firms, printers, training organizations, jewelry manufacturers, schools, health technology firms, and the American Red Cross. Anyone who is serious about learning copywriting and marketing can benefit from Carl's advice. This interview will take you on a guided tour from the  days when Jay Abraham and Gary Halbert were just getting started. You'll hear stories about the great Robert Alan, John Childers, Gary Halbert, Jay Abraham, Brian Keith Voiles, Ted Thomas and many others. Carl knew them all because he was there from the start. This is a fast paced jam-packed intensive 111 minute interview. It's split into three easy to listen to parts.  You can gain 25 years of copywriting and marketing experience in less time then watching two episodes of Survivor.  If you truly want to learn how to sell more, sell faster, write better copy (that brings in the money), and market your product smarter, you need to listen to every word in this exclusive interview with Carl Galletti. You can only find this one here. Enjoy. The first part of this recording is a bit hard to hear. But it clears up in part's two and three.  More audio recordings on marketing consulting at http://www.hardtofindseminars.com/HowToConsulting.htm PDF transcripts HTML transcripts download part 1 mp3   download part 2 mp3   download part 3 mp3

How The Rare Book Business Is An Online Treasure Hunt That You Never Get Tiered Of And You Can Still Keep Your A Day Job

David had contacted me the other day about a rare book he had found at an estate sale of over 3,000 books. I had an interest in the rare book business and even ordered a few books on the subject recently. David agreed to let me pick his brain and record the entire conversation about his vast experience as a rare book dealer, buyer, and seller.

In this recording here’s what you’ll learn. You’ll learn what edition of rare books collectors never buy. You’ll learn how you could find the rarest of rare books, but without this one thing they are virtually worthless. You’ll learn one give away to instantly know if your rare book is worth big money. You’ll find out the one category of rare books that brings in the most money. You’ll find out who buys rare books and how to get the most money for them. You’ll find out about a re-emerging fad among movie stars and celebrities that can make you big money buying and selling rare books. You’ll find out about one book that could bring up to a quarter of millions dollars. You may even have this one in your attic or basement.

If you find a rare book, what’s the very first thing you should do to protect yourself. Learn the best place to store your rare books. Learn the truth about what auction house will get you the most money for your rare book, either Christie’s or Sotheby’s. Find out how to estimate the hammer price before you take your rare book to auction.

You’ll hear how David got his investment back after buying 3,000 rare books with the proceeds of selling just 12 books. Learn facts you should know about what a certified copyright report will tell you and how to commission a copyright search in Washington for under $20. You’ll also find out how to get a free report called, How To Get A Certified Copyright Report. Learn how to get your books published up on Amazon. It’s a lot easier than you think. You’ll need ISBN number and a barcode for your books. Learn where and how to get one online... and much, much more. Recorded on 02-27-04 runs 30 minutes.  More audio recordings on marketing consulting at http://www.hardtofindseminars.com/HowToConsulting.htm

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